News & Insights
Browse the latest news and insights from us and world’s leading companies adopting circular models
NORNORM has been nominated for Disruptor of the Year 2026 by Marknadsföreningen Sverige, highlighting its mission to transform the furniture industry through a circular, scalable and tech-enabled model.
Kustom has partnered with NORNORM to build a flexible, future-ready workplace using a circular subscription model that adapts as the company grows across Europe.
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Fast-growing AI startup Hedda has joined NORNORM’s circular furniture subscription to support a flexible, scalable office as the company continues to grow.
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Fast-growing AI company Lovable has joined NORNORM’s circular subscription to furnish its new Lund office with flexibility, speed, and long-term value built in.
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NORNORM joins Sifted’s list of the 100 fastest-growing startups across the Nordics & Benelux. The ranking highlights the rapid adoption of circular workspace solutions and the growing appetite for flexible, low-impact office models.
With fast-growing tenants and evolving workspace needs, Rivvia partners with NORNORM to deliver flexible, circular office solutions in Amsterdam and London.
Moving offices doesn’t have to be a headache. At NORNORM, we’ve supported countless office moves and transformations, so we know what works (and what doesn't!). This guide is packed with practical tips to help you plan, adapt, and make your move as seamless as possible.
The insights in this article are gleaned from our extensive collaboration with leading landlord partners across Europe’s largest cities, capturing guiding principles on how to succeed in this tenant-driven transformation.
The office environment affects culture, engagement, and retention more than most companies realise. Here is what the evidence shows and what the most effective changes are.
Office furniture affects both WELL and BREEAM certification. Here is which credits matter, what your furniture needs to demonstrate, and how circular models help.
Office furniture is a scope 3 category most organisations have never measured. Here is how to calculate it, reduce it, and report on it accurately.
Circular procurement for office furniture: how to set up a policy, what criteria to use for supplier selection, and how to collect the data you need to report on it.
Office furniture is increasingly in scope for ESG reporting. Here is which metrics to track, where it sits in scope 3, and how to get the data you need.
Setting up a new office? Here is how to go from empty space to productive workspace quickly - without overspending on furniture or making decisions you will regret.
Speculative fit-outs help landlords let faster - but buying furniture before a tenant is confirmed carries real risk. Here is how a subscription model changes the equation.
Moving your office to a new location in the same city? Here is how to manage the logistics, keep IT running, and make sure the team arrives to a space that works.
Moving offices involves IT, people, and furniture - all running in parallel. Here is a practical checklist covering all three so your team arrives ready to work.
Furnishing an office without tying up capital is possible. Here is how Series A and B companies set up professional workspaces with zero upfront furniture cost.
Cat A and cat B office fit-outs explained: what each level includes, what it costs, and when a circular furniture subscription makes more sense than a full fit-out.
Furnished or unfurnished office? The real cost difference depends on your lease length and growth plans. Here is a clear comparison to help you decide.
A traditional office fit-out can easily cost £200k or more - and that is before the hidden costs. Here is what nobody tells you, and what to consider instead.
How much should you budget for office furniture? Here is a realistic guide to per-person costs, what drives the price, and how subscription compares to buying.
The upfront cost of buying office furniture is only part of the story. Here is a complete breakdown of the hidden costs - and how they compare to subscribing.
A return-to-office policy only works if the office is worth coming to. Here is what employees actually need from the space - and how to design for it.
Activity-based working only works when the furniture supports it. Here is what an ABW office needs, how to set up hot-desking, and how to proportion the zones.
You do not need a full fit-out to fix your hybrid office. Here is how to reconfigure your existing space, right-size your furniture, and build in lasting flexibility.
Hybrid working requires a different kind of office - more collaboration, less fixed desking. Here is how to redesign your space without a costly full fit-out.
Events are one of the most effective tools for letting vacant office space - but only when the space is ready to impress. Here is how landlords and brokers do it.
An empty office is one of the hardest things to let. Here is how to stage an office space for viewings and tenant events to maximise the chance of a letting.
Flex operators need furniture that adapts as tenants come and go - without the capital exposure of ownership. Here is how the subscription model changes the equation.
Furnished offices let faster and at stronger rents. Here is how landlords can furnish vacant space without the upfront cost, using a circular subscription model.
The circular furniture take-back model keeps office furniture in use across multiple clients rather than sending it to landfill. Here is how it works in practice.
Fast-growing startups need office furniture that keeps pace with them. Here is how to furnish quickly, stay flexible, and avoid the procurement headache.
Switching to a furniture subscription requires a clear business case. Here is how to build one that works for finance - covering costs, flexibility, and ESG.
Buying office furniture is CapEx. Subscribing to it is OpEx. Here is what that distinction means for your balance sheet, cash flow, and financial flexibility.
Most organisations have never measured the carbon cost of their office furniture - and most office moves make it significantly worse. Here is what the data shows.
Planning an office move? This guide covers every stage - from defining requirements and finding the right space to managing the move and arriving ready on day one.
Moving offices does not have to mean moving all your furniture too. Here is a step-by-step guide to leaving it behind responsibly and arriving ready to work.
Furniture as a Service is a circular subscription model that replaces buying office furniture outright. Here is how it works and why businesses are switching.
Buying, renting, or subscribing to office furniture - which model makes most sense for your business? A clear comparison of costs, flexibility, and commitment.
Moving offices and not sure what to do with your old furniture? Here are five practical, sustainable options - from donation to circular take-back schemes.
Collective Minds is building a collaborative healthcare ecosystem where medical imaging data can be shared securely across borders. By connecting experts and institutions, the company is accelerating research, improving diagnostics, and enabling faster medical innovation.
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Key insights from NORNORM’s Circular Breakfast at Techarena on why circularity is shifting from sustainability ambition to a commercially stronger way of doing business.
Circularity has long been limited by operational complexity. At the Lifestyle & Design Cluster seminar, Anders Jepsen shared how AI is now removing those barriers - enabling faster planning, smarter reuse, and truly scalable circular models.
Real estate is shifting from square metres to human experience. At our recent industry event in London, leaders across workspace and tech discussed how flexibility, design, and connection are redefining the value of space.
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Circular office furniture will not scale through better products alone. It requires new business models, shared incentives, and profitable circular flows across the entire value chain.
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At TechBBQ in Copenhagen, NORNORM gathered leaders from technology and consulting to explore how AI can accelerate circular business models and help turn sustainability from ambition into scalable competitive advantage.
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At CLINKER in Berlin, NORNORM brought together founders and designers to discuss how intentional, flexible workspace design can strengthen culture, collaboration, and connection in the future of work.
At our London Circular Breakfast, leaders across design and development shared how circularity in the built environment moves beyond ambition, becoming a practical, commercially sound strategy embedded into systems, operations and investment decisions.
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Circular office furniture depends on refurbishment. We share practical lessons from scaling our repair process, including which materials perform best and how refurbishment enables flexibility, CO₂ reduction, and long-term value.
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At GREENTECH FESTIVAL in Berlin, we explored how marketing can make circular business models mainstream by connecting through emotion, clarity, and commercial value.
BCG and NORNORM explore how circularity can drive growth and reduce costs - if integrated right. Learn the key barriers and how to overcome them.
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At NORNORM’s Circular Breakfast in Stockholm, real estate leaders discussed how circular office furniture, flexibility, and office-as-a-service models are transforming vacancy into long-term value.
Independent designer Karen Toft and NORNORM’s Range Innovation Manager share how collaboration shaped a cohesive, flexible and brand-led office space.
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Workspaces are shifting from fixed desks to shared ecosystems. Here are four practical ways to design offices that foster belonging, flexibility, and shared ownership, without relying on permanent seating.
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As flex becomes mainstream, flex office service design is emerging as the true differentiator. In a crowded market where great interiors are expected, landlords and operators are discovering that long-term value comes from how a space works, not just how it looks.
How can technology turn circularity from ambition into reality? At NORNORM’s Circular Breakfast, industry leaders, investors, and entrepreneurs explored the role of AI, data, and investment in scaling real-world impact. Here’s what we learned.
With our forthcoming ‘Activity Set Book’, NORNORM is set to even more meticulously curate and personalise the spaces that empower our clients to do what they do best.
We caught up with a few of our expert panellists afterwards to gain exclusive insights on the topics discussed.
Epicenter is a leading Nordic coworking operator providing 30,000 square metres of cutting-edge office space dedicated to startups and technology companies. Confronted with the challenge of optimising underutilised office space, NORNORM emerged as the pivotal solution.
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Understand the key differences between CapEx and OpEx and what they mean for your workspace budgeting.
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As we reflect back on some of our greatest projects, Emma delves into her experience of working with two distinct clients. It's a story of challenges, innovation, and the seamless blending of client identity into spatial design.
Retention is the defining metric in flex right now. We hosted a morning of honest conversation with operators from x+why, JLL, Huckletree, Argyll, Knotel, MediaCityUK, and FOUNDRY. These are the takeaways.
How EDGE Workspaces partners with NORNORM to deliver flexible, sustainable office furniture solutions as they scale across Europe.
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Seeking a sustainable, cost-effective, fit-out solution, NORNORM’s circular subscription model met their sustainability requirements, whilst giving them the freedom to adapt to changing customer needs.
A collaboration etched in the foundations of a synergy of nature and sustainability
Nova Consulting Group, a leading marketing agency in Stockholm, faced the challenge of unifying its growing, diverse teams under one roof. With rapid business expansion and frequent mergers, they needed a flexible and sustainable workspace solution.
NORNORM has appointed Mette Maix - former CEO of Flying Tiger Copenhagen and Rosendahl Design Group - as Chair of the Board, strengthening its leadership as the circular subscription model scales across Europe.
Copenhagen, Denmark, October 1, 2025 NORNORM, the Nordic scale-up redefining office furnishing through a circular Furniture-as-a-Service model that turns ownership into access, today announced the successful closing of €50 million in new funding, advised by Houlihan Lokey. All existing investors including Verdane, Inter IKEA, Philian AB and Banco Santander have reaffirmed their commitment.
Together, the two companies are offering a sustainable approach to office spaces, combining flexibility, circularity, and a subscription-based model that aligns with the evolving needs of today’s businesses.
This collaboration reinforces NORNORM's commitment to driving sustainable growth and innovation in the furniture subscription industry while advancing circular economy initiatives.
NORNORM, a leader in fully circular office furniture subscription services, announces its expansion into the UK market, heralding a new era of flexible office furnishing solutions for London’s real estate market.
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This partnership aims to accelerate and enhance the refurbishment and repair processes, critical components of the circular economy, by utilising advanced machine learning tools.
NORNORM has been recognised on Borsen’s 2023 Sustainability List for its circular approach to office furniture and commitment to responsible business growth.
NORNORM furnished Sono Motors’ Munich headquarters with flexible, circular office solutions that support collaboration, comfort and sustainable growth.
IWG and NORNORM have partnered to accelerate the shift toward flexible, sustainable workspaces by combining scalable office furniture solutions with IWG’s global network.
NORNORM and Niam have entered a new partnership that brings flexible, circular office furniture solutions to Niam’s properties while supporting long-term sustainability goals.
NORNORM and Friends of Friends have launched a content series exploring circularity in product design, business and community, highlighting innovators shaping a more sustainable future.
NORNORM and EDGE Next have formed a new partnership to deliver data-driven, circular office furniture solutions that create smarter, more adaptable workspaces.
