We’re not a furniture company or SaaS tool. We’re not like anything you’ve seen before.
NORNORM is the tech-driven circular furniture service that minimises resource waste with adaptable solutions for the evolving needs of workspaces. Our approach shifts away from the outdated take-make-waste model, freeing you from the limitations of a static environment. Why? Because your business, your people, and your planet deserve better.
NORNORM is more than a concept, a company, or a service — it is a new and circular way of doing business. Our mission is to demonstrate the success of our model and inspire a global movement, making circularity the new norm.
Welcome to the future. Welcome to NORNORM’s way of thinking.
“The same way Tesla’s electrification of cars has influenced the motor industry, we want to be the catalyst for a circular transformation of society as we know it.”
Anders Jepsen, CEO & Founder of NORNORM
59
Our circular ecosystem is furnishing workspaces in 15 countries and 59 cities
35,000
More than 35,000 people are experiencing the benefits of our circular workspace solutions
70%
Our circular model reduces CO2 emissions by up to 70%, compared to linear buying
Our Story
Just like Tesla and Uber revolutionised their industries, we’re here to prove that a circular model isn’t just possible, it’s the future. To achieve this, we’ve gathered the brightest minds from across Europe, bringing together diverse skills and expertise. Our team of innovators is redefining how quality and sustainability work together. And we’re just getting started.
Founders
Jonas Kjellberg - Founder & Chairman of the Board
Serial Entrepreneur: A visionary disruptor with a rich entrepreneurial background, Jonas joined Skype very early on and worked in the founding office. Venture Investor: He's played a crucial role in successful investments, including Zalando and Rocket Internet. Jonas was the Chairman of iCloud, which was later sold to Apple, and the Founder of Player:IO. Recently, he served as the Head of Nordic BCG Digital Ventures and Senior Advisor.
Anders Jepsen - Founder & Chief Executive Officer
Anders Jepsen has a successful business strategy and growth background in large global internationals. Before co-founding NORNORM, he was +15 years in charge of both driving IKEA's expansion in emerging markets as well as global leader for the largest business areas within furnishing accessories. Jepsen also has a background in business strategy consulting and holds a MSc. in manufacturing engineering and MBA from IMD International.
Backed to make impact
Founded in 2020 by Anders Jepsen and Jonas Kjellberg, NORNORM set out to revolutionise the office furniture industry. With the backing of Inter IKEA and driven by a commitment to circularity and impact, the vision was clear from the start: to create sustainable, subscription-based workspaces.
In 2022, NORNORM secured €110 million in funding, led by Verdane, with key contributions from Inter IKEA, Philian AB, and Coen van Oostrom. This marked a pivotal moment in scaling operations and accelerating the circular economy model.
Our Pledge
At NORNORM, we pledge to be more than just a business: we are changemakers. Our mission is to disrupt the traditional office furniture industry and inspire a global shift toward circularity and sustainability.
Every day we’re living and working towards this.
Our team of circularity
enthusiasts
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We are a passionate team of circular enthusiasts who bring a breadth of experience, culture and values who all work towards a shared mission and pledge.
Our Values
WE CARE
We care deeply about the work that we do and the mission we are all aiming towards.
WE DO
We simply get things done. There is no luxury of time, we need to make things happen, and make them happen fast.
WE DARE
We dare to break boundaries. We dare to innovate. We dare to make a real change.
WE MAKE SIMPLE EASY
In a world of complexities, we need simplicity to scale. That is at the heart of how we function.
WE DO
We simply get things done. There is no luxury of time, we need to make things happen, and make them happen fast.
Ready to join us in making circularity the new norm?
