NORNORM is the tech-driven circular furniture service that minimises resource waste with adaptable solutions for the evolving needs of workspaces. Our approach shifts away from the outdated take-make-waste model, freeing you from the limitations of a static environment. Why? Because your business, your people, and your planet deserve better.
NORNORM is more than a concept, a company, or a service — it is a new and circular way of doing business. Our mission is to demonstrate the success of our model and inspire a global movement, making circularity the new norm.
Welcome to the future. Welcome to
NORNORM’s way of thinking.
Active users
More than 35,000 people are experiencing the benefits of our circular workspace solutions
Reduced climate impact
Our circular model reduces CO2 emissions by up to 70%, compared to linear buying
Jonas Kjellberg - Founder & Chairman of the Board
Serial Entrepreneur: A visionary disruptor with a rich entrepreneurial background, Jonas joined Skype very early on and worked in the founding office. Venture Investor: He's played a crucial role in successful investments, including Zalando and Rocket Internet. Jonas was the Chairman of iCloud, which was later sold to Apple, and the Founder of Player:IO. Recently, he served as the Head of Nordic BCG Digital Ventures and Senior Advisor.
Anders Jepsen - Founder & Chief Executive Officer
Anders Jepsen has a successful business strategy and growth background in large global internationals. Before co-founding NORNORM, he was +15 years in charge of both driving IKEA's expansion in emerging markets as well as global leader for the largest business areas within furnishing accessories. Jepsen also has a background in business strategy consulting and holds a MSc. in manufacturing engineering and MBA from IMD International.
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