News & Insights
Browse the latest news and insights from us and world’s leading companies adopting circular models
Furnished offices let faster and at stronger rents. Here is how landlords can furnish vacant space without the upfront cost, using a circular subscription model.
The circular furniture take-back model keeps office furniture in use across multiple clients rather than sending it to landfill. Here is how it works in practice.
Fast-growing startups need office furniture that keeps pace with them. Here is how to furnish quickly, stay flexible, and avoid the procurement headache.
Switching to a furniture subscription requires a clear business case. Here is how to build one that works for finance - covering costs, flexibility, and ESG.
Buying office furniture is CapEx. Subscribing to it is OpEx. Here is what that distinction means for your balance sheet, cash flow, and financial flexibility.
Most organisations have never measured the carbon cost of their office furniture - and most office moves make it significantly worse. Here is what the data shows.
NORNORM has been nominated for Disruptor of the Year 2026 by Marknadsföreningen Sverige, highlighting its mission to transform the furniture industry through a circular, scalable and tech-enabled model.
Kustom has partnered with NORNORM to build a flexible, future-ready workplace using a circular subscription model that adapts as the company grows across Europe.
.avif)
Fast-growing AI startup Hedda has joined NORNORM’s circular furniture subscription to support a flexible, scalable office as the company continues to grow.
%20(2).avif)
Fast-growing AI company Lovable has joined NORNORM’s circular subscription to furnish its new Lund office with flexibility, speed, and long-term value built in.
.avif)
NORNORM joins Sifted’s list of the 100 fastest-growing startups across the Nordics & Benelux. The ranking highlights the rapid adoption of circular workspace solutions and the growing appetite for flexible, low-impact office models.
With fast-growing tenants and evolving workspace needs, Rivvia partners with NORNORM to deliver flexible, circular office solutions in Amsterdam and London.
.avif)
At CLINKER in Berlin, NORNORM brought together founders and designers to discuss how intentional, flexible workspace design can strengthen culture, collaboration, and connection in the future of work.
At our London Circular Breakfast, leaders across design and development shared how circularity in the built environment moves beyond ambition, becoming a practical, commercially sound strategy embedded into systems, operations and investment decisions.
.avif)
Circular office furniture depends on refurbishment. We share practical lessons from scaling our repair process, including which materials perform best and how refurbishment enables flexibility, CO₂ reduction, and long-term value.
.avif)
At GREENTECH FESTIVAL in Berlin, we explored how marketing can make circular business models mainstream by connecting through emotion, clarity, and commercial value.
BCG and NORNORM explore how circularity can drive growth and reduce costs - if integrated right. Learn the key barriers and how to overcome them.
.avif)
At NORNORM’s Circular Breakfast in Stockholm, real estate leaders discussed how circular office furniture, flexibility, and office-as-a-service models are transforming vacancy into long-term value.
NORNORM has appointed Mette Maix - former CEO of Flying Tiger Copenhagen and Rosendahl Design Group - as Chair of the Board, strengthening its leadership as the circular subscription model scales across Europe.
Copenhagen, Denmark, October 1, 2025 NORNORM, the Nordic scale-up redefining office furnishing through a circular Furniture-as-a-Service model that turns ownership into access, today announced the successful closing of €50 million in new funding, advised by Houlihan Lokey. All existing investors including Verdane, Inter IKEA, Philian AB and Banco Santander have reaffirmed their commitment.
Together, the two companies are offering a sustainable approach to office spaces, combining flexibility, circularity, and a subscription-based model that aligns with the evolving needs of today’s businesses.
This collaboration reinforces NORNORM's commitment to driving sustainable growth and innovation in the furniture subscription industry while advancing circular economy initiatives.
NORNORM, a leader in fully circular office furniture subscription services, announces its expansion into the UK market, heralding a new era of flexible office furnishing solutions for London’s real estate market.
.avif)
This partnership aims to accelerate and enhance the refurbishment and repair processes, critical components of the circular economy, by utilising advanced machine learning tools.