News & Insights
Browse the latest news and insights from us and world’s leading companies adopting circular models
Cat A and cat B office fit-outs explained: what each level includes, what it costs, and when a circular furniture subscription makes more sense than a full fit-out.
Furnished or unfurnished office? The real cost difference depends on your lease length and growth plans. Here is a clear comparison to help you decide.
A traditional office fit-out can easily cost £200k or more - and that is before the hidden costs. Here is what nobody tells you, and what to consider instead.
How much should you budget for office furniture? Here is a realistic guide to per-person costs, what drives the price, and how subscription compares to buying.
The upfront cost of buying office furniture is only part of the story. Here is a complete breakdown of the hidden costs - and how they compare to subscribing.
A return-to-office policy only works if the office is worth coming to. Here is what employees actually need from the space - and how to design for it.
NORNORM has been nominated for Disruptor of the Year 2026 by Marknadsföreningen Sverige, highlighting its mission to transform the furniture industry through a circular, scalable and tech-enabled model.
Kustom has partnered with NORNORM to build a flexible, future-ready workplace using a circular subscription model that adapts as the company grows across Europe.
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Fast-growing AI startup Hedda has joined NORNORM’s circular furniture subscription to support a flexible, scalable office as the company continues to grow.
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Fast-growing AI company Lovable has joined NORNORM’s circular subscription to furnish its new Lund office with flexibility, speed, and long-term value built in.
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NORNORM joins Sifted’s list of the 100 fastest-growing startups across the Nordics & Benelux. The ranking highlights the rapid adoption of circular workspace solutions and the growing appetite for flexible, low-impact office models.
With fast-growing tenants and evolving workspace needs, Rivvia partners with NORNORM to deliver flexible, circular office solutions in Amsterdam and London.
Collective Minds is building a collaborative healthcare ecosystem where medical imaging data can be shared securely across borders. By connecting experts and institutions, the company is accelerating research, improving diagnostics, and enabling faster medical innovation.
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Key insights from NORNORM’s Circular Breakfast at Techarena on why circularity is shifting from sustainability ambition to a commercially stronger way of doing business.
Circularity has long been limited by operational complexity. At the Lifestyle & Design Cluster seminar, Anders Jepsen shared how AI is now removing those barriers - enabling faster planning, smarter reuse, and truly scalable circular models.
Real estate is shifting from square metres to human experience. At our recent industry event in London, leaders across workspace and tech discussed how flexibility, design, and connection are redefining the value of space.
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Circular office furniture will not scale through better products alone. It requires new business models, shared incentives, and profitable circular flows across the entire value chain.
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At TechBBQ in Copenhagen, NORNORM gathered leaders from technology and consulting to explore how AI can accelerate circular business models and help turn sustainability from ambition into scalable competitive advantage.
Nova Consulting Group, a leading marketing agency in Stockholm, faced the challenge of unifying its growing, diverse teams under one roof. With rapid business expansion and frequent mergers, they needed a flexible and sustainable workspace solution.
NORNORM has appointed Mette Maix - former CEO of Flying Tiger Copenhagen and Rosendahl Design Group - as Chair of the Board, strengthening its leadership as the circular subscription model scales across Europe.
Copenhagen, Denmark, October 1, 2025 NORNORM, the Nordic scale-up redefining office furnishing through a circular Furniture-as-a-Service model that turns ownership into access, today announced the successful closing of €50 million in new funding, advised by Houlihan Lokey. All existing investors including Verdane, Inter IKEA, Philian AB and Banco Santander have reaffirmed their commitment.
Together, the two companies are offering a sustainable approach to office spaces, combining flexibility, circularity, and a subscription-based model that aligns with the evolving needs of today’s businesses.
This collaboration reinforces NORNORM's commitment to driving sustainable growth and innovation in the furniture subscription industry while advancing circular economy initiatives.
NORNORM, a leader in fully circular office furniture subscription services, announces its expansion into the UK market, heralding a new era of flexible office furnishing solutions for London’s real estate market.
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This partnership aims to accelerate and enhance the refurbishment and repair processes, critical components of the circular economy, by utilising advanced machine learning tools.