A new business model

NORNORM is not just a concept, a company or a service — it is a new and circular way of doing business.

Our idea

At NORNOM, we provide progressive businesses with workplace solutions on a subscription model. When your needs change, you change your workspace. The cost stays the same, and your balance sheet remains clean. Each furniture piece is selected based on design, quality, and sustainability. Together they create functionality that’s great for your people and good for the planet too.

If you don't own
You can replace items
That we can circulate to others
Which makes it affordable for more

For us it's simple — don't own. In a time where progress is measured exponentially, money is a liability if it's not accelerating you and your business. Subscribe to go further, faster.

Our Innovation

Furniture sets

Building block design

Our furniture sets are the building blocks making up the foundation of every workspace solution we offer.

Instead of spending time and energy picking each individual piece of furniture, we have pre-curated a range of products and organised them based on style and function — focus workstations, meeting & collaboration spaces, lounge areas, storage etc. This turns the design and implementation process from a 10,000 piece puzzle to a 10 piece one.

Nornorm furniture set
Next day design

24 hours from floorplan to design

The total sqm of your space determines the price of your subscription, and that’s it.

This graphic shows an example of what focus areas of an office NORNORM can transform. Red areas show the few spaces that are not covered by our offer, such as toilets and service rooms. Yellow areas indicate what is entirely optional in our service. Everything else is a key part of our workspace solution.

Reversed logistics

An all around service

In linear business models most logistical planning has a clearly defined one-way direction — from retailer to consumer, and that’s it. At NORNORM we have prioritised a supply chain that functions in both directions, making a product’s journey from one of our members back to us just as easy as the original journey it took to get there.

Reversed logistics enables the simple return, reuse and recycling of all our products. With reusable packaging, refurbished products as well as optimised and trackable delivery, our service is designed to maximise efficiency and minimise waste not just end to end, but all around.

Furniture set in the office

From collection to re-installation

Circularity Diagram Circularity Diagram (Mobile)

When you grow we extend your subscription one set at the time or with full floors. When you need to be nimble we remove what you don’t need.


When you change, we change

Today, businesses are expected to adapt at a moment's notice, so why do we work in stagnant and unchanging offices? At NORNORM we aren't here to pretend that your first office design will be your last one. We don't just expect change, we are made for it.

Our service adapts as your needs change. You can replace whole furniture sets as many times as you want. We just ask you to inform us ahead of time so we we can prepare the best bespoke solution for you once again.

Executive Office lounge around with brown leather chains and beige black coffee tables.

Design in the palm of your hand

Keeping your workspace up to date and functional should not add anymore work to your day. With the NORNORM app you can have a consistent overview of your workspace solution all in one place.

Download the app to easily report issues by scanning QR codes, or get notified of current high density areas and receive proposals on alternative spaces to work.

Hand holding mobile phone with Homer App
NORNORM Order Flow NORNORM Order Flow (Mobile)

Circular business approach

NORNORM follows key criteria to select the furniture in our sets. We consider sustainable materials and durability, certified tests, and the possible degree of refurbishment. The key is to know every individual piece inside and out.

We have also developed a formula to help enable long term profits by securing a gross margin per day within our circular business. We do not see oursleves simply as a service, but as a test case for a better and more sustainable way of doing business. This is why we try and make our ‘secret sauce’ not so secret — we hope it will soon become the norm.

QR Code on NORNORM wooden chair
Circularity Formula Circularity Formula (Mobile)

Our model is built on variables others try and avoid. We are built for change, eager to adapt and defined by innovation. We are here today to shape the future of work.



Affordable quality workplaces

NORNORM understands the importance of keeping strict control of your costs. That's why our pricing model is based on transparency and predictability. Prices are determined by the size of your space from 3€/sqm, nothing more and nothing less.

We achieve this affordability by building a service off of strong partners, a sharing economy, data-driven design, automation and always having an eye out for functionality to avoid waste.

Beautiful artistic dark wooden chairs arranged in symmetry Nordic Dark