The circular office

NORNORM’s purpose and vision is to apply a circular model to office interiors. To offer flexible, affordable and inspiring work environments through using, and reusing, resources intelligently in order to promote the well-being of both employees, businesses and the planet.

Fill the office – not the landfill

Tons of office furniture ends up in landfills every year. Perfectly usable pieces that with a little love and care could have lasted for decades.

This linear model of economics involves extracting resources from Earth, making things from them and dumping those things when they become surplus to requirements. But now we’re running out of both resources and ways to dispose of waste. That’s why we need to transform our linear way of thinking to a more circular approach.

Welcome to NORNORM’s way of thinking.

NORNORM-Circular-chair.jpg

NORNORM is based on a fully circular business concept, offering workspace furnishing and services through a subscription model. It provides flexible, affordable and inspiring work environments through using, and reusing, resources intelligently in order to promote the well-being of employees, businesses and the planet.

Circular

Creating a perfect circle of life

NORNORM’s circular business approach offers access to quality furniture and adaptable workspaces at an affordable price. By choosing to subscribe instead of buy, you’re taking an important step towards reducing the carbon footprint of your operations. When there is no longer need for certain pieces of furniture in your office, NORNORM will not retire or scrap them. Instead they will be refurbished and re-used, prolonging their lifespan.

NORNORM’s products can continue to be used and still meet our premium quality standards. Timeless designs add to the circularity of the concept since they never go out of style. Products that previously lasted 3 years can now last for 30.

If you don't own
You can replace items
That we can circulate to others
Which makes it affordable for more

The new norm of going round in circles

In this interview, Jonas Kjellberg, initiator and Chairman of the Board of NORNORM, talks about why subscribing is better than buying – and why going round in circles should become the new norm.

NORNORM’s products can continue to be used and still meet our premium quality standards. Timeless designs add to the circularity of the concept since they never go out of style. Products that previously lasted 3 years can now last for 30.

Read more
Jonas-Kjellberg-nornorm-2.jpg
Circular design

Timeless design to ensure a long life

The clean lines and pared down aesthetics of NORNORM’s design speak firmly of its Nordic heritage. “Timeless design never goes out of style, which is key to the circularity of the concept. We don’t do fast and funky. We want our pieces to feel as contemporary in ten or even twenty years time as they do today”, says Head of Design Eric Boudart, the mind behind the design aesthetic of NORNORM.

NORNORM Nordic Light Green.jpg
Reversed logistics

Our inspiration for thinking circular

A great source of inspiration for NORNORM in bringing circularity to the office are the ideas supported by Ellen MacArthur Foundation. The foundation aims to inspire us to re-think, re-design and build a positive future through a circular economy.

From linear ...
The current system is no longer working for businesses, people or the environment.We take resources from the ground to make products, which we use, and, when we no longer want them, throw them away. Take-make-waste. We call this a linear economy.

... to CIRCULAR ECONOMY
It’s a new way to design, make, and use things within planetary boundaries. Shifting the system involves everyone and everything: businesses, governments, and individuals; our cities, our products, and our jobs. By designing out waste and pollution, keeping products and materials in use, and regenerating natural systems we can reinvent everything.

NORNORM-circularity-image.jpg
Nornorm on circularity

How we’re going circular

Keeping items in a circular loop, meticulously refurbishing and maintaining, is key to the circularity of NORNORM’s business model. So is the timeless design. We strive, however, to make every part of our chain circular.

refurbishing-furniture-nornorm.jpg

“Our model is built on variables others try and avoid. We are built for change, eager to adapt and defined by innovation. We are here today 
to shape the future of work.”

Anders Jepsen, CEO NORNORM