IWG and NORNORM partner to lead the change in future workspaces

Brand new Signature flex office in Utrecht premiers with subscription-based Nordic office furnishing service.


The fully circular and subscription-based furniture service provider NORNORM has teamed up with IWG, with 3.500 offices the world's largest provider of flexible workspaces. Together they are redefining the furniture concept for workspaces across IWG’s portfolio of brands and centres as demand for hybrid working accelerates. The first centre with NORNORM’s timeless Nordic design office furniture will be the new Signature Central Park office in Utrecht. 

Since the pandemic more companies understand the benefits of hybrid working and are empowering employees to work where it is most convenient and productive for them, reducing commuting and saving costs at the same time. With the adoption of hybrid working, companies are taking a closer look at redesigning and refurbishing their office spaces. To help companies change the workspace to meet future needs, IWG and NORNORM are establishing a partnership. 

Meeting the high standards of the Signature brand

NORNORM designs and implements the furniture concept across IWG office spaces, starting with Signature Central Park in Utrecht. A unique selection of functional, well-designed, and high-quality furniture sets has been created to match the identity of the Signature brand and the overall design of the space. Each individual office will be meticulously designed by the NORNORM design team enabling IWG to offer its customers well-designed, functional and adaptable workspaces. Signature, part of IWG’s stable of flexible workspace brands, provides workplaces in the world’s most iconic buildings and is designed to offer impeccable attention to detail and a level of service typically seen in a five-star hotel. 

“We see a growing demand from our clients to secure the workplace for the future. The last two years of pandemics have had a lasting impact on the future of workspaces, and it is becoming increasingly important to adapt and offer flexible office solutions with high service. Hybrid work is here to stay. We are excited to start this journey with IWG, with an ambition to change the game.” 
Jonas Kjellberg, Founder and Chairman of the board at NORNORM.

“In the new hybrid working world, the office will play a key role in allowing employees to come together for collaboration and collective creativity. This means that the design of offices should be inspirational and encourage productivity with inviting interiors and spaces, supporting sustainability standards at the same time. The partnership with NORNORM perfectly fits with this movement towards more flexibility and circularity in the office space. As IWG has long been strongly committed to sustainability, I very much look forward to the further roll-out of NORNORM to more IWG locations.” 
Annelou de Groot, Regional Director Partnership Growth at IWG.

First Signature location in the Benelux 

Signature Central Park in Utrecht, an office building with a park at a height of 45 meters right next to Utrecht Central Station, will open later this year. Signature locations can be found in top-tier cities around the globe including London, Tokyo, Paris, New York, and – with the opening of Signature Central Park – Utrecht. 


NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people, and the planet. NORNORM is not just a concept, a company, or a service — it is a new and circular way of doing business. NORNORM is part of the top 10 finalists for the European PropTech Association - PropTech House 2022 Awards.

Learn more at nornorm.com


IWG is leading the workspace revolution. Our companies help millions of people and their businesses to work more productively. We do so by providing a choice of professional, inspiring and collaborative workspaces, communities and services. Digitalization and new technologies are transforming the world of work. People want the personal productivity benefits of living and working how and where they want. Businesses want financial and strategic benefits. Our customers are start-ups, small and medium-sized enterprises, and large multinationals. With unique business goals, people and aspirations. They want workspaces and communities to match their needs. They want choice.

Through our companies, we provide that choice and serve the whole world of work: Regus, Spaces, No18, Basepoint, Open Office and Signature. We create personal, financial, and strategic value for businesses of every size. From some of the most exciting companies and well-known organizations on the planet to individuals and the next generation of industry leaders. All of them harness the power of flexible working to increase their productivity, efficiency, agility, and market proximity.

Learn more at iwgplc.com