Polaroid’s sustainable office redesign: Merging circularity with brand identity through NORNORM

As a global brand rooted in innovation, Polaroid wanted more than just extra office space—they needed a sustainable solution that reflected their values and distinct identity. With NORNORM’s circular furniture subscription, Polaroid found a way to grow their workspace while maintaining their commitment to the environment and creativity.

The Goal

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Polaroid’s office was quickly becoming too small to support their expanding team. “We needed more desks and meeting rooms, but also a flexible solution for the future,” explains Erica Törnlöw, Polaroid’s Office Manager. But it wasn’t just about space - it was about finding a solution that aligned with their sustainability goals and allowed them to express their unique brand.

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NORNORM Solution

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NORNORM’s subscription model offered Polaroid the perfect balance of sustainability and adaptability. After hearing about the service from a colleague, Erica worked with Jan, a designer from Studio Ollo, to create a workspace that merged NORNORM’s circular furniture with Polaroid’s creative vision. “We combined NORNORM’s zones with custom pieces,” says Jan. “It allowed us to design a space that was not only sustainable but also felt distinctly Polaroid.”

We’re not stuck with permanent furniture; we can upgrade or change as our needs evolve.

Erica Törnlöw, Office Manager at Polaroid

The Outcome

The result was a flexible, future-proof workspace that fully embodied Polaroid’s brand and values. With NORNORM, Polaroid can continuously evolve their office layout without the waste and permanence of traditional furniture. “We’re not stuck with static furniture; we can upgrade or change as our needs evolve,” says Erica. This adaptability, coupled with the sustainable nature of NORNORM’s circular service, allowed Polaroid to stay true to their environmental commitment while reinforcing their brand identity.

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