Black Seed: Creating a workspace that evolves with the team
Black Seed is Europe’s first VC firm exclusively dedicated to supporting Black founders. Based in Brixton Village, London, they exist to address the chronic underfunding of Black-led startups, providing capital, strategic support and a vibrant community network. Their mission: to drive systemic change across industries and empower the next generation of entrepreneurs.
The Goal
NORNORM's Solution
With NORNORM’s circular furniture subscription, Black Seed could furnish their space without upfront investments or permanent commitments. More importantly, it gave them the freedom to figure out what worked - and what didn’t - after moving in. As the team settled in, they refined the setup. Layouts were tweaked, colours and materials were adjusted to better reflect their brand, and previously unused areas were repurposed to support day-to-day operations. NORNORM’s flexible service meant these adjustments were easy and waste-free, with furniture swapped or scaled as needed.
%20-%20Edited%20(1).jpg)
The Outcome
Today, Black Seed has a workspace that frees them to focus on what matters. As a rapidly growing venture, their team size and space requirements continue to shift. Thanks to NORNORM’s flexibility, their workspace can evolve just as easily, without major reinvestments or creating waste. At the same time, the subscription model has enabled Black Seed to direct resources toward their core mission. Avoiding large, irreversible investments has freed them to focus on what really matters: supporting Black founders and building a more inclusive venture capital ecosystem.
Feeling inspired?
Let's furnish your office the circular way.
.avif)
