Polaroid's nachhaltige Büroumgestaltung: Verbindung von Kreislaufwirtschaft und Markenidentität durch NORNORM
Als globale Marke, deren Wurzeln in der Innovation liegen, wollte Polaroid mehr als nur zusätzlichen Büroraum - sie brauchten eine nachhaltige Lösung, die ihre Werte und ihre eigene Identität widerspiegelt. Mit dem zirkulären Möbelabonnement von NORNORM fand Polaroid einen Weg, ihr Büro zu erweitern und gleichzeitig das Engagement für Umwelt und Kreativität aufrechtzuerhalten.
The Goal
Polaroid’s office was quickly becoming too small to support their expanding team. “We needed more desks and meeting rooms, but also a flexible solution for the future,” explains Erica Törnlöw, Polaroid’s Office Manager. But it wasn’t just about space - it was about finding a solution that aligned with their sustainability goals and allowed them to express their unique brand.
NORNORM's Solution
NORNORM’s subscription model offered Polaroid the perfect balance of sustainability and adaptability. After hearing about the service from a colleague, Erica worked with Jan, a designer from Studio Ollo, to create a workspace that merged NORNORM’s circular furniture with Polaroid’s creative vision. “We combined NORNORM’s zones with custom pieces,” says Jan. “It allowed us to design a space that was not only sustainable but also felt distinctly Polaroid.”
The Outcome
The result was a flexible, future-proof workspace that fully embodied Polaroid’s brand and values. With NORNORM, Polaroid can continuously evolve their office layout without the waste and permanence of traditional furniture. “We’re not stuck with static furniture; we can upgrade or change as our needs evolve,” says Erica. This adaptability, coupled with the sustainable nature of NORNORM’s circular service, allowed Polaroid to stay true to their environmental commitment while reinforcing their brand identity.
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