NORNORM x AKUART: Modular Walls – Future Proof Your Workspace

A revolutionary addition to our circular office furniture line: AKUART Modular Walls. This groundbreaking solution is set to redefine workspace flexibility, merging cost-efficient modularity with sleek design to meet the evolving demands of modern workplaces.

At NORNORM, we’re thrilled to share that we’ve been named one of the Top 25 fastest-growing startups in the Nordics and Benelux by Sifted, a leading platform for European startup news and insights. This recognition is based on revenue growth over the past three years and underscores the growing demand for innovative, sustainable solutions in the business world.

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“This ranking is a testament to the demand for sustainable solutions and the success of our circular model, furniture as a service. It’s proof that businesses can thrive while driving positive environmental impact,” says Emil Steenhouwer, Deputy CEO at NORNORM.

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At NORNORM, we’re on a mission to revolutionise the office furniture industry—proving that a circular economy isn’t just good for the planet but also a profitable and scalable business model.

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We’re grateful to our bold and forward-thinking customers for embracing the circular economy and driving this transition with us. We’re just getting started. Join us in making circularity the new norm.

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Want to see who else made the list? Check out the Sifted Leaderboard!

NORNORM x AKUART: Modular Walls – Future Proof Your Workspace

A revolutionary addition to our circular office furniture line: AKUART Modular Walls. This groundbreaking solution is set to redefine workspace flexibility, merging cost-efficient modularity with sleek design to meet the evolving demands of modern workplaces.

TRADITIONAL FIT-OUT REPLACED BY COST-EFFICIENT MODULARITY

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In today’s workplace, there is a growing demand for adaptable and cost-effective solutions. The introduction of modular walls addresses these needs by revolutionising traditional fixed fit-outs. By replacing costly and permanent meeting spaces, collaboration areas, and partition walls, modular walls offer a more flexible alternative.

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ENDLESS CONFIGURATIONS

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The key advantage lies in modularity, enabling endless configurations. With a standardised module size of 100 x 220 cm and two filling options, either acoustic panels or glass, the system can be easily customised to meet specific requirements.

As your needs evolve over time, the walls can be reconfigured into new solutions using the flexible NORNORM service.

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IMPROVE OFFICE ACOUSTIC PERFORMANCE

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In addition to enhanced flexibility, modular walls contribute to improved acoustics in the office space. The walls’ outstanding acoustic performance ensures better sound absorption, creating a more pleasant and productive environment for employees.

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If you're an existing customer and would like more information on the acoustic features, materials & colours, dimensions & shapes, and pricing, reach out to support@nornorm.com.

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Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models

Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.

Key Insights

Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.

Takeaway

Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.

Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims

Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.

Key Insights

Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.

Takeaway

To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.

Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts

Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.

Key Insights

Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.

Takeaway

When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.

“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”

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In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.

NORNORM x AKUART: Modular Walls – Future Proof Your Workspace

A revolutionary addition to our circular office furniture line: AKUART Modular Walls. This groundbreaking solution is set to redefine workspace flexibility, merging cost-efficient modularity with sleek design to meet the evolving demands of modern workplaces.

TRADITIONAL FIT-OUT REPLACED BY COST-EFFICIENT MODULARITY

‍

ENDLESS CONFIGURATIONS

‍

As your needs evolve over time, the walls can be reconfigured into new solutions using the flexible NORNORM service.

‍

IMPROVE OFFICE ACOUSTIC PERFORMANCE

‍

If you're an existing customer and would like more information on the acoustic features, materials & colours, dimensions & shapes, and pricing, reach out to support@nornorm.com.

‍

NORNORM x AKUART: Modular Walls – Future Proof Your Workspace

A revolutionary addition to our circular office furniture line: AKUART Modular Walls. This groundbreaking solution is set to redefine workspace flexibility, merging cost-efficient modularity with sleek design to meet the evolving demands of modern workplaces.

TRADITIONAL FIT-OUT REPLACED BY COST-EFFICIENT MODULARITY

‍

ENDLESS CONFIGURATIONS

‍

As your needs evolve over time, the walls can be reconfigured into new solutions using the flexible NORNORM service.

‍

IMPROVE OFFICE ACOUSTIC PERFORMANCE

‍

If you're an existing customer and would like more information on the acoustic features, materials & colours, dimensions & shapes, and pricing, reach out to support@nornorm.com.

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NORNORM x AKUART: Modular Walls – Future Proof Your Workspace

A revolutionary addition to our circular office furniture line: AKUART Modular Walls. This groundbreaking solution is set to redefine workspace flexibility, merging cost-efficient modularity with sleek design to meet the evolving demands of modern workplaces.

TRADITIONAL FIT-OUT REPLACED BY COST-EFFICIENT MODULARITY

‍

ENDLESS CONFIGURATIONS

‍

As your needs evolve over time, the walls can be reconfigured into new solutions using the flexible NORNORM service.

‍

IMPROVE OFFICE ACOUSTIC PERFORMANCE

‍

If you're an existing customer and would like more information on the acoustic features, materials & colours, dimensions & shapes, and pricing, reach out to support@nornorm.com.

‍

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NORNORM Circular Passport at Your Service – for Maximum Flexibility and Circularity

Embedding technology to make it easier for our clients to gain information on, receive help with, and take care of their office furniture, the passport stands ready at your service.

NORNORM closes financing from Santander CIB guaranteed by the European Investment Fund to fuel expansion in Europe

This collaboration reinforces NORNORM's commitment to driving sustainable growth and innovation in the furniture subscription industry while advancing circular economy initiatives.

NORNORM x AKUART: Modular Walls – Future Proof Your Workspace

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