klarx, a Munich based start-up pioneering a rental model for construction machinery, recently sought the expertise of NORNORM in its quest to furnish its new office space. Faced with the challenge of a swift transition between offices while still maintaining operational readiness, klarx required efficiency and design finesse.
With NORNORM, the process of furnishing the new premises was streamlined and hassle-free, enabling klarx to transition from one office space to another within a week's time.
We sat down with Florian Handschuh, co-founder of klarx, to delve deeper into the ideas underpinning the brand and the collaboration with NORNORM.
What was the driving force behind pioneering a rental model for construction machinery?
The idea behind klarx was born out of a recognition of the significant inefficiencies and challenges within the construction equipment rental industry.
Traditional models were often plagued by cumbersome processes, lack of transparency, and underutilised equipment. Our driving force was to bring a disruptive change to this industry by introducing a rental model that embraced modern technology and transparency.
We believe in this model because it aligns with the evolving needs of construction professionals. By renting instead of owning equipment, companies can reduce capital expenditures, access a wider variety of machinery, and enjoy the flexibility of scaling their operations up or down as needed.
Additionally, it's more sustainable, reducing the overall environmental impact associated with the manufacturing and disposal of construction equipment.
Why did you choose to subscribe to your workspace furniture, and how does this align with klarx's overall business philosophy?
The decision to explore the subscription-versus-purchase model for office furnishing was a natural progression of our core values at klarx. We recognised that businesses today are seeking flexibility in their office environments. With shifting workspaces and a dynamic workforce, the idea of owning and managing furniture became increasingly impractical.
The subscription model with NORNORM aligns perfectly with the demand for flexibility, cost-efficiency, and sustainability. It allows companies to adapt their office spaces quickly without the burden of large upfront investments. This approach resonates with our overall philosophy of providing adaptable, cost-effective, and sustainable solutions to meet our customers' evolving needs.
Having to transition between office spaces within two weeks is no small feat. How did this influence your decision on furnishing?
Indeed, this was a formidable challenge. We recognised that the traditional approach of purchasing and moving furniture would be incredibly time-consuming and costly. This urgency pushed us to seek out innovative solutions, which led us to NORNORM's subscription-based model.
NORNORM's solution allowed us to swiftly set up a fully furnished office environment within our tight timeline. The flexibility to select, receive, and return furniture as needed provided a level of agility that traditional ownership simply couldn't match. It was a strategic decision driven by necessity, and it has reinforced our belief in the benefits of circular subscription models for dynamic businesses.
In a rapidly changing business landscape, sustainability and efficiency have become paramount. How does klarx's collaboration with NORNORM reflect your commitment to these principles?
Our collaboration with NORNORM is a testament to our unwavering commitment to sustainability. By choosing NORNORM's circular subscription model, we are reducing our carbon footprint by optimising furniture usage, minimising waste, and promoting the reuse of resources. This aligns perfectly with our corporate responsibility goals and demonstrates our dedication to environmental sustainability.
Furthermore, this collaboration has enhanced the efficiency of our operations. We can easily adapt our office spaces to changing needs, ensuring that our resources are always utilised optimally. It's a win-win situation where sustainability and efficiency go hand in hand.
Beyond the tangible benefits, what have you experienced through the collaboration with NORNORM?
Collaborating with NORNORM has brought about several advantages. Firstly, it has given us peace of mind during transitions. Knowing that we can rely on NORNORM's responsive support and flexibility allows us to focus on our core business without the stress of managing office furnishings.
Secondly, it has improved employee satisfaction. Our team appreciates the comfortable and modern office environment, and this positively impacts morale and productivity. Happy employees are key to our success.
Lastly, the collaboration has strengthened our reputation as a forward-thinking and adaptable company. It sends a powerful message to our clients, partners, and stakeholders that we are proactive in finding innovative solutions to meet our business challenges.
Exclusive Insights from NORNORM's Circular Breakfast at Tech Arena 2024
At this year's Tech Arena, one of Scandinavia's largest tech events, NORNORM hosted the Circular Breakfast, bringing together industry leaders, innovators, and forward-thinkers to explore the role of technology in shaping the future of circular companies. We caught up with a few of our expert panellists afterwards to gain exclusive insights on the topics discussed.
Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models
Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.
Key Insights
Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.
Takeaway
Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.
Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims
Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.
Key Insights
Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.
Takeaway
To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.
Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts
Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.
Key Insights
Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.
Takeaway
When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.
“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”
Some subtitle
In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.
klarx
klarx, a Munich based start-up pioneering a rental model for construction machinery, recently sought the expertise of NORNORM in its quest to furnish its new office space. Faced with the challenge of a swift transition between offices while still maintaining operational readiness, klarx required efficiency and design finesse.
With NORNORM, the process of furnishing the new premises was streamlined and hassle-free, enabling klarx to transition from one office space to another within a week's time.
We sat down with Florian Handschuh, co-founder of klarx, to delve deeper into the ideas underpinning the brand and the collaboration with NORNORM.
What was the driving force behind pioneering a rental model for construction machinery?
The idea behind klarx was born out of a recognition of the significant inefficiencies and challenges within the construction equipment rental industry.
Traditional models were often plagued by cumbersome processes, lack of transparency, and underutilised equipment. Our driving force was to bring a disruptive change to this industry by introducing a rental model that embraced modern technology and transparency.
We believe in this model because it aligns with the evolving needs of construction professionals. By renting instead of owning equipment, companies can reduce capital expenditures, access a wider variety of machinery, and enjoy the flexibility of scaling their operations up or down as needed.
Additionally, it's more sustainable, reducing the overall environmental impact associated with the manufacturing and disposal of construction equipment.
Why did you choose to subscribe to your workspace furniture, and how does this align with klarx's overall business philosophy?
The decision to explore the subscription-versus-purchase model for office furnishing was a natural progression of our core values at klarx. We recognised that businesses today are seeking flexibility in their office environments. With shifting workspaces and a dynamic workforce, the idea of owning and managing furniture became increasingly impractical.
The subscription model with NORNORM aligns perfectly with the demand for flexibility, cost-efficiency, and sustainability. It allows companies to adapt their office spaces quickly without the burden of large upfront investments. This approach resonates with our overall philosophy of providing adaptable, cost-effective, and sustainable solutions to meet our customers' evolving needs.
Having to transition between office spaces within two weeks is no small feat. How did this influence your decision on furnishing?
Indeed, this was a formidable challenge. We recognised that the traditional approach of purchasing and moving furniture would be incredibly time-consuming and costly. This urgency pushed us to seek out innovative solutions, which led us to NORNORM's subscription-based model.
NORNORM's solution allowed us to swiftly set up a fully furnished office environment within our tight timeline. The flexibility to select, receive, and return furniture as needed provided a level of agility that traditional ownership simply couldn't match. It was a strategic decision driven by necessity, and it has reinforced our belief in the benefits of circular subscription models for dynamic businesses.
In a rapidly changing business landscape, sustainability and efficiency have become paramount. How does klarx's collaboration with NORNORM reflect your commitment to these principles?
Our collaboration with NORNORM is a testament to our unwavering commitment to sustainability. By choosing NORNORM's circular subscription model, we are reducing our carbon footprint by optimising furniture usage, minimising waste, and promoting the reuse of resources. This aligns perfectly with our corporate responsibility goals and demonstrates our dedication to environmental sustainability.
Furthermore, this collaboration has enhanced the efficiency of our operations. We can easily adapt our office spaces to changing needs, ensuring that our resources are always utilised optimally. It's a win-win situation where sustainability and efficiency go hand in hand.
Beyond the tangible benefits, what have you experienced through the collaboration with NORNORM?
Collaborating with NORNORM has brought about several advantages. Firstly, it has given us peace of mind during transitions. Knowing that we can rely on NORNORM's responsive support and flexibility allows us to focus on our core business without the stress of managing office furnishings.
Secondly, it has improved employee satisfaction. Our team appreciates the comfortable and modern office environment, and this positively impacts morale and productivity. Happy employees are key to our success.
Lastly, the collaboration has strengthened our reputation as a forward-thinking and adaptable company. It sends a powerful message to our clients, partners, and stakeholders that we are proactive in finding innovative solutions to meet our business challenges.
klarx
klarx, a Munich based start-up pioneering a rental model for construction machinery, recently sought the expertise of NORNORM in its quest to furnish its new office space. Faced with the challenge of a swift transition between offices while still maintaining operational readiness, klarx required efficiency and design finesse.
With NORNORM, the process of furnishing the new premises was streamlined and hassle-free, enabling klarx to transition from one office space to another within a week's time.
We sat down with Florian Handschuh, co-founder of klarx, to delve deeper into the ideas underpinning the brand and the collaboration with NORNORM.
What was the driving force behind pioneering a rental model for construction machinery?
The idea behind klarx was born out of a recognition of the significant inefficiencies and challenges within the construction equipment rental industry.
Traditional models were often plagued by cumbersome processes, lack of transparency, and underutilised equipment. Our driving force was to bring a disruptive change to this industry by introducing a rental model that embraced modern technology and transparency.
We believe in this model because it aligns with the evolving needs of construction professionals. By renting instead of owning equipment, companies can reduce capital expenditures, access a wider variety of machinery, and enjoy the flexibility of scaling their operations up or down as needed.
Additionally, it's more sustainable, reducing the overall environmental impact associated with the manufacturing and disposal of construction equipment.
Why did you choose to subscribe to your workspace furniture, and how does this align with klarx's overall business philosophy?
The decision to explore the subscription-versus-purchase model for office furnishing was a natural progression of our core values at klarx. We recognised that businesses today are seeking flexibility in their office environments. With shifting workspaces and a dynamic workforce, the idea of owning and managing furniture became increasingly impractical.
The subscription model with NORNORM aligns perfectly with the demand for flexibility, cost-efficiency, and sustainability. It allows companies to adapt their office spaces quickly without the burden of large upfront investments. This approach resonates with our overall philosophy of providing adaptable, cost-effective, and sustainable solutions to meet our customers' evolving needs.
Having to transition between office spaces within two weeks is no small feat. How did this influence your decision on furnishing?
Indeed, this was a formidable challenge. We recognised that the traditional approach of purchasing and moving furniture would be incredibly time-consuming and costly. This urgency pushed us to seek out innovative solutions, which led us to NORNORM's subscription-based model.
NORNORM's solution allowed us to swiftly set up a fully furnished office environment within our tight timeline. The flexibility to select, receive, and return furniture as needed provided a level of agility that traditional ownership simply couldn't match. It was a strategic decision driven by necessity, and it has reinforced our belief in the benefits of circular subscription models for dynamic businesses.
In a rapidly changing business landscape, sustainability and efficiency have become paramount. How does klarx's collaboration with NORNORM reflect your commitment to these principles?
Our collaboration with NORNORM is a testament to our unwavering commitment to sustainability. By choosing NORNORM's circular subscription model, we are reducing our carbon footprint by optimising furniture usage, minimising waste, and promoting the reuse of resources. This aligns perfectly with our corporate responsibility goals and demonstrates our dedication to environmental sustainability.
Furthermore, this collaboration has enhanced the efficiency of our operations. We can easily adapt our office spaces to changing needs, ensuring that our resources are always utilised optimally. It's a win-win situation where sustainability and efficiency go hand in hand.
Beyond the tangible benefits, what have you experienced through the collaboration with NORNORM?
Collaborating with NORNORM has brought about several advantages. Firstly, it has given us peace of mind during transitions. Knowing that we can rely on NORNORM's responsive support and flexibility allows us to focus on our core business without the stress of managing office furnishings.
Secondly, it has improved employee satisfaction. Our team appreciates the comfortable and modern office environment, and this positively impacts morale and productivity. Happy employees are key to our success.
Lastly, the collaboration has strengthened our reputation as a forward-thinking and adaptable company. It sends a powerful message to our clients, partners, and stakeholders that we are proactive in finding innovative solutions to meet our business challenges.
.jpeg)
.jpeg)
.jpeg)
