News & Insights

AI and the Future of Circularity: What Will Unlock Scale?

Circularity has long been limited by operational complexity. At the Lifestyle & Design Cluster seminar, Anders Jepsen shared how AI is now removing those barriers - enabling faster planning, smarter reuse, and truly scalable circular models.

Circularity Pays Off, When Done Right

BCG and NORNORM explore how circularity can drive growth and reduce costs - if integrated right. Learn the key barriers and how to overcome them.

How independent designers and NORNORM collaborate to create future-ready workspaces

Independent designer Karen Toft and NORNORM’s Range Innovation Manager share how collaboration shaped a cohesive, flexible and brand-led office space.

Less Talk, More Action: How Tech is Enabling the Circular Economy

How can technology turn circularity from ambition into reality? At NORNORM’s Circular Breakfast, industry leaders, investors, and entrepreneurs explored the role of AI, data, and investment in scaling real-world impact. Here’s what we learned.

A First Glance: Using Activity-Based Working to Design Workspaces with NORNORM

With our forthcoming ‘Activity Set Book’, NORNORM is set to even more meticulously curate and personalise the spaces that empower our clients to do what they do best.

Exclusive Insights from NORNORM's Circular Breakfast at Tech Arena 2024

We caught up with a few of our expert panellists afterwards to gain exclusive insights on the topics discussed.

Collective Minds: Building a Global Health Tech Platform with Flexibility at Its Core

Founded in 2017, Collective Minds is a Swedish health tech company on a mission to revolutionise medical research and diagnostics through collaboration. As the company scaled rapidly, its team outgrew its original office setup. The need for a flexible, functional workspace became critical.

Scaling sustainably: Circular furniture across multiple locations

How RIVVIA partnered with NORNORM to furnish flexible offices across London and Amsterdam — with circularity, speed, and service at the core.

RCO Security – A Flexible Office That Reflects Smart Values

RCO Security partnered with NORNORM to create a flexible office that adapts as their organisation evolves. Through a circular furniture subscription, the workspace supports changing needs while reducing environmental impact.

NREP Strengthens Leasing Value with NORNORM Partnership

To increase the appeal of its vacant spaces, NREP has partnered with NORNORM to offer fully furnished, turnkey offices in central Stockholm. The solution combines circular design, flexibility, and speed, creating an attractive leasing proposition while supporting NREP’s long-term climate commitments.

Shaping Workspaces That Feel Like Home

How EDGE Workspaces partners with NORNORM to deliver flexible, sustainable office furniture solutions as they scale across Europe.

Circular Design Meets Move-In Ready Functionality. Built for Today, Ready for Tomorrow

NORNORM has partnered with Skanska to furnish a fully equipped, move-in-ready workspace in Hyllie Terrass, Malmö’s landmark building for sustainable office development. The result: a flexible, stylish, and circular environment designed for modern teams and immediate occupancy.

Disrupter of office interior NORNORM appoints Mette Maix as Chair

NORNORM has appointed Mette Maix - former CEO of Flying Tiger Copenhagen and Rosendahl Design Group - as Chair of the Board, strengthening its leadership as the circular subscription model scales across Europe.

Circular economy leader NORNORM secures €50 million to further scale its furniture subscription model

Copenhagen, Denmark, October 1, 2025 NORNORM, the Nordic scale-up redefining office furnishing through a circular Furniture-as-a-Service model that turns ownership into access, today announced the successful closing of €50 million in new funding, advised by Houlihan Lokey. All existing investors including Verdane, Inter IKEA, Philian AB and Banco Santander have reaffirmed their commitment.

Scalable and Sustainable: NORNORM and Antilooppi unveil a Plug-and-Play office solution in Helsinki

Together, the two companies are offering a sustainable approach to office spaces, combining flexibility, circularity, and a subscription-based model that aligns with the evolving needs of today’s businesses.

NORNORM closes financing from Santander CIB guaranteed by the European Investment Fund to fuel expansion in Europe

This collaboration reinforces NORNORM's commitment to driving sustainable growth and innovation in the furniture subscription industry while advancing circular economy initiatives.

NORNORM launches in the UK, meeting the growing demand for sustainable office furnishing

NORNORM, a leader in fully circular office furniture subscription services, announces its expansion into the UK market, heralding a new era of flexible office furnishing solutions for London’s real estate market.

NORNORM earns a spot on Børsen 2023's prestigious sustainability list

NORNORM has been recognised on Borsen’s 2023 Sustainability List for its circular approach to office furniture and commitment to responsible business growth.