#
How can technology turn circularity from ambition into reality? At NORNORM’s Circular Breakfast, industry leaders, investors, and entrepreneurs explored the role of AI, data, and investment in scaling real-world impact. Here’s what we learned.
#
How can technology turn circularity from ambition into reality? At NORNORM’s Circular Breakfast, industry leaders, investors, and entrepreneurs explored the role of AI, data, and investment in scaling real-world impact. Here’s what we learned.
At last week’s Circular Breakfast at Tech Arena, Scandinavia's largest tech and business event, one thing was clear: it’s time to move beyond buzzwords and take real action. While sustainability, circularity, and impact investing have dominated conversations for years, the real challenge is turning words into scalable solutions.
NORNORM’s Circular Breakfast series is designed to do just that. As a recurring event, it brings together entrepreneurs, changemakers, and forward-thinkers to tackle key issues in circularity. Through open discussions, expert insights, and audience engagement, we explore the real-world challenges and solutions driving the transition to a circular economy.
This time, the discussion centred on how technology is reshaping industries and enabling circular business models. With an engaged audience bringing thought-provoking questions and insights, the energy in the room was all about momentum, not just discussion.
With a lineup of experts tackling circularity from different angles - finance, tech, storytelling, and operations - the discussion wasn’t just theoretical. It was about what’s needed to prove that circular business models can be profitable and scalable.
Tech is an enabler, but action is the driver.
Digital product passports should be the foundation of everything we do – it will change the entire service industry. AI and data? Only useful if they drive real, measurable impact. Nanna Gelebo (BCG) emphasised that data-driven decision-making can transform how companies optimise resource use, but without implementation, it remains untapped potential.
Capital is key.
The circular economy isn’t just about good ideas - it needs real investment to scale. Jonas Kjellberg (NORNORM) reminded us that without financial viability, even the most promising circular solutions will struggle to survive. Startups need capital, and investors need to see the long-term gains of backing circular innovation.
Too many KPIs, not enough results.
“It’s not about the buzz words – it’s about actually solving the problem. Otherwise, we won’t have a planet to live on.” That powerful statement from Sofia Lindelöw (Norrsken Foundation) earned a well-deserved round of applause. The takeaway? Stop overcomplicating impact measurement and focus on real, tangible outcomes.
Sustainability isn’t a nice-to-have, it’s survival.
Companies that don’t integrate circularity into their core business strategy will struggle to stay relevant. Talent, investment, and customers are increasingly shifting towards businesses that walk the talk. As Camilla Bergman (Impact Loop) put it, “We need to be realistic and aim for circular models that can scale - not spend too much time on 'pet projects.'”
What made this event truly stand out wasn’t just the panel - it was the engaged audience.
From insightful questions about digital product passports to discussions on the real barriers to scaling circularity, the conversation extended well beyond the stage. The need for continuous improvement in impact measurement, the role of AI in driving efficiency, and the urgency of embedding circularity into corporate strategy were all hot topics.
Networking was equally powerful. Over coffee and breakfast, entrepreneurs, investors, and sustainability leaders connected, debated, and sparked ideas that will hopefully lead to tangible collaborations in the near future.
At our current pace, we’re heading towards a 3-degree global temperature increase by 2030. Small, feel-good projects won’t cut it. We need radical, systemic shifts in how we invest, build, and scale circular solutions.
This Circular Breakfast drove an unapologetic, action-driven discussion. The series isn’t just about talking, it’s about driving the circular transition forward. We’ll continue these conversations in future editions, ensuring that the right people, ideas, and investments come together to create real impact.
Want to be part of the next one? Keep an eye on our LinkedIn where we announce upcoming Circular Breakfasts across Europe as we continue pushing the boundaries of circular innovation.
At last week’s Circular Breakfast at Tech Arena, Scandinavia's largest tech and business event, one thing was clear: it’s time to move beyond buzzwords and take real action. While sustainability, circularity, and impact investing have dominated conversations for years, the real challenge is turning words into scalable solutions.
NORNORM’s Circular Breakfast series is designed to do just that. As a recurring event, it brings together entrepreneurs, changemakers, and forward-thinkers to tackle key issues in circularity. Through open discussions, expert insights, and audience engagement, we explore the real-world challenges and solutions driving the transition to a circular economy.
This time, the discussion centred on how technology is reshaping industries and enabling circular business models. With an engaged audience bringing thought-provoking questions and insights, the energy in the room was all about momentum, not just discussion.
With a lineup of experts tackling circularity from different angles - finance, tech, storytelling, and operations - the discussion wasn’t just theoretical. It was about what’s needed to prove that circular business models can be profitable and scalable.
Tech is an enabler, but action is the driver.
Digital product passports should be the foundation of everything we do – it will change the entire service industry. AI and data? Only useful if they drive real, measurable impact. Nanna Gelebo (BCG) emphasised that data-driven decision-making can transform how companies optimise resource use, but without implementation, it remains untapped potential.
Capital is key.
The circular economy isn’t just about good ideas - it needs real investment to scale. Jonas Kjellberg (NORNORM) reminded us that without financial viability, even the most promising circular solutions will struggle to survive. Startups need capital, and investors need to see the long-term gains of backing circular innovation.
Too many KPIs, not enough results.
“It’s not about the buzz words – it’s about actually solving the problem. Otherwise, we won’t have a planet to live on.” That powerful statement from Sofia Lindelöw (Norrsken Foundation) earned a well-deserved round of applause. The takeaway? Stop overcomplicating impact measurement and focus on real, tangible outcomes.
Sustainability isn’t a nice-to-have, it’s survival.
Companies that don’t integrate circularity into their core business strategy will struggle to stay relevant. Talent, investment, and customers are increasingly shifting towards businesses that walk the talk. As Camilla Bergman (Impact Loop) put it, “We need to be realistic and aim for circular models that can scale - not spend too much time on 'pet projects.'”
What made this event truly stand out wasn’t just the panel - it was the engaged audience.
From insightful questions about digital product passports to discussions on the real barriers to scaling circularity, the conversation extended well beyond the stage. The need for continuous improvement in impact measurement, the role of AI in driving efficiency, and the urgency of embedding circularity into corporate strategy were all hot topics.
Networking was equally powerful. Over coffee and breakfast, entrepreneurs, investors, and sustainability leaders connected, debated, and sparked ideas that will hopefully lead to tangible collaborations in the near future.
At our current pace, we’re heading towards a 3-degree global temperature increase by 2030. Small, feel-good projects won’t cut it. We need radical, systemic shifts in how we invest, build, and scale circular solutions.
This Circular Breakfast drove an unapologetic, action-driven discussion. The series isn’t just about talking, it’s about driving the circular transition forward. We’ll continue these conversations in future editions, ensuring that the right people, ideas, and investments come together to create real impact.
Want to be part of the next one? Keep an eye on our LinkedIn where we announce upcoming Circular Breakfasts across Europe as we continue pushing the boundaries of circular innovation.
At last week’s Circular Breakfast at Tech Arena, Scandinavia's largest tech and business event, one thing was clear: it’s time to move beyond buzzwords and take real action. While sustainability, circularity, and impact investing have dominated conversations for years, the real challenge is turning words into scalable solutions.
NORNORM’s Circular Breakfast series is designed to do just that. As a recurring event, it brings together entrepreneurs, changemakers, and forward-thinkers to tackle key issues in circularity. Through open discussions, expert insights, and audience engagement, we explore the real-world challenges and solutions driving the transition to a circular economy.
This time, the discussion centred on how technology is reshaping industries and enabling circular business models. With an engaged audience bringing thought-provoking questions and insights, the energy in the room was all about momentum, not just discussion.
With a lineup of experts tackling circularity from different angles - finance, tech, storytelling, and operations - the discussion wasn’t just theoretical. It was about what’s needed to prove that circular business models can be profitable and scalable.
Tech is an enabler, but action is the driver.
Digital product passports should be the foundation of everything we do – it will change the entire service industry. AI and data? Only useful if they drive real, measurable impact. Nanna Gelebo (BCG) emphasised that data-driven decision-making can transform how companies optimise resource use, but without implementation, it remains untapped potential.
Capital is key.
The circular economy isn’t just about good ideas - it needs real investment to scale. Jonas Kjellberg (NORNORM) reminded us that without financial viability, even the most promising circular solutions will struggle to survive. Startups need capital, and investors need to see the long-term gains of backing circular innovation.
Too many KPIs, not enough results.
“It’s not about the buzz words – it’s about actually solving the problem. Otherwise, we won’t have a planet to live on.” That powerful statement from Sofia Lindelöw (Norrsken Foundation) earned a well-deserved round of applause. The takeaway? Stop overcomplicating impact measurement and focus on real, tangible outcomes.
Sustainability isn’t a nice-to-have, it’s survival.
Companies that don’t integrate circularity into their core business strategy will struggle to stay relevant. Talent, investment, and customers are increasingly shifting towards businesses that walk the talk. As Camilla Bergman (Impact Loop) put it, “We need to be realistic and aim for circular models that can scale - not spend too much time on 'pet projects.'”
What made this event truly stand out wasn’t just the panel - it was the engaged audience.
From insightful questions about digital product passports to discussions on the real barriers to scaling circularity, the conversation extended well beyond the stage. The need for continuous improvement in impact measurement, the role of AI in driving efficiency, and the urgency of embedding circularity into corporate strategy were all hot topics.
Networking was equally powerful. Over coffee and breakfast, entrepreneurs, investors, and sustainability leaders connected, debated, and sparked ideas that will hopefully lead to tangible collaborations in the near future.
At our current pace, we’re heading towards a 3-degree global temperature increase by 2030. Small, feel-good projects won’t cut it. We need radical, systemic shifts in how we invest, build, and scale circular solutions.
This Circular Breakfast drove an unapologetic, action-driven discussion. The series isn’t just about talking, it’s about driving the circular transition forward. We’ll continue these conversations in future editions, ensuring that the right people, ideas, and investments come together to create real impact.
Want to be part of the next one? Keep an eye on our LinkedIn where we announce upcoming Circular Breakfasts across Europe as we continue pushing the boundaries of circular innovation.
At last week’s Circular Breakfast at Tech Arena, Scandinavia's largest tech and business event, one thing was clear: it’s time to move beyond buzzwords and take real action. While sustainability, circularity, and impact investing have dominated conversations for years, the real challenge is turning words into scalable solutions.
NORNORM’s Circular Breakfast series is designed to do just that. As a recurring event, it brings together entrepreneurs, changemakers, and forward-thinkers to tackle key issues in circularity. Through open discussions, expert insights, and audience engagement, we explore the real-world challenges and solutions driving the transition to a circular economy.
This time, the discussion centred on how technology is reshaping industries and enabling circular business models. With an engaged audience bringing thought-provoking questions and insights, the energy in the room was all about momentum, not just discussion.
With a lineup of experts tackling circularity from different angles - finance, tech, storytelling, and operations - the discussion wasn’t just theoretical. It was about what’s needed to prove that circular business models can be profitable and scalable.
Tech is an enabler, but action is the driver.
Digital product passports should be the foundation of everything we do – it will change the entire service industry. AI and data? Only useful if they drive real, measurable impact. Nanna Gelebo (BCG) emphasised that data-driven decision-making can transform how companies optimise resource use, but without implementation, it remains untapped potential.
Capital is key.
The circular economy isn’t just about good ideas - it needs real investment to scale. Jonas Kjellberg (NORNORM) reminded us that without financial viability, even the most promising circular solutions will struggle to survive. Startups need capital, and investors need to see the long-term gains of backing circular innovation.
Too many KPIs, not enough results.
“It’s not about the buzz words – it’s about actually solving the problem. Otherwise, we won’t have a planet to live on.” That powerful statement from Sofia Lindelöw (Norrsken Foundation) earned a well-deserved round of applause. The takeaway? Stop overcomplicating impact measurement and focus on real, tangible outcomes.
Sustainability isn’t a nice-to-have, it’s survival.
Companies that don’t integrate circularity into their core business strategy will struggle to stay relevant. Talent, investment, and customers are increasingly shifting towards businesses that walk the talk. As Camilla Bergman (Impact Loop) put it, “We need to be realistic and aim for circular models that can scale - not spend too much time on 'pet projects.'”
What made this event truly stand out wasn’t just the panel - it was the engaged audience.
From insightful questions about digital product passports to discussions on the real barriers to scaling circularity, the conversation extended well beyond the stage. The need for continuous improvement in impact measurement, the role of AI in driving efficiency, and the urgency of embedding circularity into corporate strategy were all hot topics.
Networking was equally powerful. Over coffee and breakfast, entrepreneurs, investors, and sustainability leaders connected, debated, and sparked ideas that will hopefully lead to tangible collaborations in the near future.
At our current pace, we’re heading towards a 3-degree global temperature increase by 2030. Small, feel-good projects won’t cut it. We need radical, systemic shifts in how we invest, build, and scale circular solutions.
This Circular Breakfast drove an unapologetic, action-driven discussion. The series isn’t just about talking, it’s about driving the circular transition forward. We’ll continue these conversations in future editions, ensuring that the right people, ideas, and investments come together to create real impact.
Want to be part of the next one? Keep an eye on our LinkedIn where we announce upcoming Circular Breakfasts across Europe as we continue pushing the boundaries of circular innovation.
At last week’s Circular Breakfast at Tech Arena, Scandinavia's largest tech and business event, one thing was clear: it’s time to move beyond buzzwords and take real action. While sustainability, circularity, and impact investing have dominated conversations for years, the real challenge is turning words into scalable solutions.
NORNORM’s Circular Breakfast series is designed to do just that. As a recurring event, it brings together entrepreneurs, changemakers, and forward-thinkers to tackle key issues in circularity. Through open discussions, expert insights, and audience engagement, we explore the real-world challenges and solutions driving the transition to a circular economy.
This time, the discussion centred on how technology is reshaping industries and enabling circular business models. With an engaged audience bringing thought-provoking questions and insights, the energy in the room was all about momentum, not just discussion.
With a lineup of experts tackling circularity from different angles - finance, tech, storytelling, and operations - the discussion wasn’t just theoretical. It was about what’s needed to prove that circular business models can be profitable and scalable.
Tech is an enabler, but action is the driver.
Digital product passports should be the foundation of everything we do – it will change the entire service industry. AI and data? Only useful if they drive real, measurable impact. Nanna Gelebo (BCG) emphasised that data-driven decision-making can transform how companies optimise resource use, but without implementation, it remains untapped potential.
Capital is key.
The circular economy isn’t just about good ideas - it needs real investment to scale. Jonas Kjellberg (NORNORM) reminded us that without financial viability, even the most promising circular solutions will struggle to survive. Startups need capital, and investors need to see the long-term gains of backing circular innovation.
Too many KPIs, not enough results.
“It’s not about the buzz words – it’s about actually solving the problem. Otherwise, we won’t have a planet to live on.” That powerful statement from Sofia Lindelöw (Norrsken Foundation) earned a well-deserved round of applause. The takeaway? Stop overcomplicating impact measurement and focus on real, tangible outcomes.
Sustainability isn’t a nice-to-have, it’s survival.
Companies that don’t integrate circularity into their core business strategy will struggle to stay relevant. Talent, investment, and customers are increasingly shifting towards businesses that walk the talk. As Camilla Bergman (Impact Loop) put it, “We need to be realistic and aim for circular models that can scale - not spend too much time on 'pet projects.'”
What made this event truly stand out wasn’t just the panel - it was the engaged audience.
From insightful questions about digital product passports to discussions on the real barriers to scaling circularity, the conversation extended well beyond the stage. The need for continuous improvement in impact measurement, the role of AI in driving efficiency, and the urgency of embedding circularity into corporate strategy were all hot topics.
Networking was equally powerful. Over coffee and breakfast, entrepreneurs, investors, and sustainability leaders connected, debated, and sparked ideas that will hopefully lead to tangible collaborations in the near future.
At our current pace, we’re heading towards a 3-degree global temperature increase by 2030. Small, feel-good projects won’t cut it. We need radical, systemic shifts in how we invest, build, and scale circular solutions.
This Circular Breakfast drove an unapologetic, action-driven discussion. The series isn’t just about talking, it’s about driving the circular transition forward. We’ll continue these conversations in future editions, ensuring that the right people, ideas, and investments come together to create real impact.
Want to be part of the next one? Keep an eye on our LinkedIn where we announce upcoming Circular Breakfasts across Europe as we continue pushing the boundaries of circular innovation.
Nornorm © - All rights reserved 2025
