Design Dynamics: Key Learnings from NORNORM's Design Projects
Client showcase
#
Design
Sweden
As we reflect back on some of our greatest projects, Emma delves into her experience of working with two distinct clients. It's a story of challenges, innovation, and the seamless blending of client identity into spatial design.
Design Dynamics: Key Learnings from NORNORM's Design Projects
Meet Emma Bornholm, a Spatial Design Expert at NORNORM, where creativity meets functionality in the world of office design. In 2023, our design team, led by talents like Emma, celebrated the remarkable milestone of completing over 2,200 office designs and flexible workspace changes. As we reflect back on some of our greatest projects, Emma delves into her experience of working with two distinct clients. It's a story of challenges, innovation, and the seamless blending of client identity into spatial design.
Project Overview
Nova Consulting Group
Embarking on a project with Nova Consulting Group, we encountered the exciting challenge of a new build. Initially armed with only pre-furnished floor plans, the task was to envision a space that was yet to take its final form. Emma's strategy? To present the space in the three NORNORM style expressions: Nordic Dark, Nordic Light, and Nordic Black & White. The turning point came with the architect's lookbook, allowing for a dynamic division of styles across different workspace zones. This collaboration not only enriched the design process but also allowed for different style expression placements to beautifully complement Nova’s branding, especially in the entrance and social areas.
Holland & Barrett's project brought a different flavour. Our design team significantly reduced the workload of their own team and architect, enabling them to focus on infusing the brand's identity into the office space with more legacy items and artwork. Emma's takeaway? The paramount importance of having comprehensive background information. Knowing about intended space uses, like a multifunctional meeting room, or aesthetic elements like a plant wall, can dramatically enhance the design fit. It was a learning curve, highlighting the need for constant client engagement throughout the design process.
NORNORM excels in crafting versatile office spaces that effortlessly adapt to unique brand identities. Emma's key advice:
Start Neutral: Utilise NORNORM’s classic designs as a canvas for your brand.
Personalise with Accessories: Integrate brand colours and themes through curtains, rugs, lamps, or cushions. One of the simplest ways is to paint your walls with signature brand colours.
Be Bold with Branding: Don’t shy away from distinct elements like plant walls or custom furniture to showcase your brand’s ethos, as exemplified by Holland & Barrett.
Reflecting on Learnings and Looking Ahead:
Our experiences with Nova Consulting Group and Holland & Barrett have crystallised three pivotal lessons:
Detailed Briefs are Crucial: Comprehensive information from the outset ensures designs that are both beautiful and functional.
Early and Continuous Engagement: Collaborate with us from the start to fully realise your vision.
Continuously Evolve: However well things go, challenges do arise, as seen with Nova Consulting Group, particularly around specific functional requirements of their meeting room tables. This experience has been a catalyst for NORNORM, driving us to really look into the gaps in our product range to cater to unique needs - now we will be able to offer that in the future.
Emma's journey with Nova Consulting Group and Holland & Barrett is a testament to NORNORM’s dedication to excellence in office design. Her experiences underscore our commitment to innovative, client-focused solutions, adapting to the ever-changing landscape of office aesthetics and functionality.
How could NORNORM’s principles of adaptable design, detailed planning, and client collaboration transform your office environment? Whether it's finding the perfect balance of functionality and style, or infusing your brand's unique ethos into every corner, our team is ready to embark on this creative journey with you.
Design Dynamics: Key Learnings from NORNORM's Design Projects
Meet Emma Bornholm, a Spatial Design Expert at NORNORM, where creativity meets functionality in the world of office design. In 2023, our design team, led by talents like Emma, celebrated the remarkable milestone of completing over 2,200 office designs and flexible workspace changes. As we reflect back on some of our greatest projects, Emma delves into her experience of working with two distinct clients. It's a story of challenges, innovation, and the seamless blending of client identity into spatial design.
Project Overview
Nova Consulting Group
Embarking on a project with Nova Consulting Group, we encountered the exciting challenge of a new build. Initially armed with only pre-furnished floor plans, the task was to envision a space that was yet to take its final form. Emma's strategy? To present the space in the three NORNORM style expressions: Nordic Dark, Nordic Light, and Nordic Black & White. The turning point came with the architect's lookbook, allowing for a dynamic division of styles across different workspace zones. This collaboration not only enriched the design process but also allowed for different style expression placements to beautifully complement Nova’s branding, especially in the entrance and social areas.
Holland & Barrett's project brought a different flavour. Our design team significantly reduced the workload of their own team and architect, enabling them to focus on infusing the brand's identity into the office space with more legacy items and artwork. Emma's takeaway? The paramount importance of having comprehensive background information. Knowing about intended space uses, like a multifunctional meeting room, or aesthetic elements like a plant wall, can dramatically enhance the design fit. It was a learning curve, highlighting the need for constant client engagement throughout the design process.
NORNORM excels in crafting versatile office spaces that effortlessly adapt to unique brand identities. Emma's key advice:
Start Neutral: Utilise NORNORM’s classic designs as a canvas for your brand.
Personalise with Accessories: Integrate brand colours and themes through curtains, rugs, lamps, or cushions. One of the simplest ways is to paint your walls with signature brand colours.
Be Bold with Branding: Don’t shy away from distinct elements like plant walls or custom furniture to showcase your brand’s ethos, as exemplified by Holland & Barrett.
Reflecting on Learnings and Looking Ahead:
Our experiences with Nova Consulting Group and Holland & Barrett have crystallised three pivotal lessons:
Detailed Briefs are Crucial: Comprehensive information from the outset ensures designs that are both beautiful and functional.
Early and Continuous Engagement: Collaborate with us from the start to fully realise your vision.
Continuously Evolve: However well things go, challenges do arise, as seen with Nova Consulting Group, particularly around specific functional requirements of their meeting room tables. This experience has been a catalyst for NORNORM, driving us to really look into the gaps in our product range to cater to unique needs - now we will be able to offer that in the future.
Emma's journey with Nova Consulting Group and Holland & Barrett is a testament to NORNORM’s dedication to excellence in office design. Her experiences underscore our commitment to innovative, client-focused solutions, adapting to the ever-changing landscape of office aesthetics and functionality.
How could NORNORM’s principles of adaptable design, detailed planning, and client collaboration transform your office environment? Whether it's finding the perfect balance of functionality and style, or infusing your brand's unique ethos into every corner, our team is ready to embark on this creative journey with you.
Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models
Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.
Key Insights
Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.
Takeaway
Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.
Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims
Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.
Key Insights
Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.
Takeaway
To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.
Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts
Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.
Key Insights
Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.
Takeaway
When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.
“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”
Some subtitle
In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.
Design Dynamics: Key Learnings from NORNORM's Design Projects
Meet Emma Bornholm, a Spatial Design Expert at NORNORM, where creativity meets functionality in the world of office design. In 2023, our design team, led by talents like Emma, celebrated the remarkable milestone of completing over 2,200 office designs and flexible workspace changes. As we reflect back on some of our greatest projects, Emma delves into her experience of working with two distinct clients. It's a story of challenges, innovation, and the seamless blending of client identity into spatial design.
Project Overview
Nova Consulting Group
Embarking on a project with Nova Consulting Group, we encountered the exciting challenge of a new build. Initially armed with only pre-furnished floor plans, the task was to envision a space that was yet to take its final form. Emma's strategy? To present the space in the three NORNORM style expressions: Nordic Dark, Nordic Light, and Nordic Black & White. The turning point came with the architect's lookbook, allowing for a dynamic division of styles across different workspace zones. This collaboration not only enriched the design process but also allowed for different style expression placements to beautifully complement Nova’s branding, especially in the entrance and social areas.
Holland & Barrett's project brought a different flavour. Our design team significantly reduced the workload of their own team and architect, enabling them to focus on infusing the brand's identity into the office space with more legacy items and artwork. Emma's takeaway? The paramount importance of having comprehensive background information. Knowing about intended space uses, like a multifunctional meeting room, or aesthetic elements like a plant wall, can dramatically enhance the design fit. It was a learning curve, highlighting the need for constant client engagement throughout the design process.
NORNORM excels in crafting versatile office spaces that effortlessly adapt to unique brand identities. Emma's key advice:
Start Neutral: Utilise NORNORM’s classic designs as a canvas for your brand.
Personalise with Accessories: Integrate brand colours and themes through curtains, rugs, lamps, or cushions. One of the simplest ways is to paint your walls with signature brand colours.
Be Bold with Branding: Don’t shy away from distinct elements like plant walls or custom furniture to showcase your brand’s ethos, as exemplified by Holland & Barrett.
Reflecting on Learnings and Looking Ahead:
Our experiences with Nova Consulting Group and Holland & Barrett have crystallised three pivotal lessons:
Detailed Briefs are Crucial: Comprehensive information from the outset ensures designs that are both beautiful and functional.
Early and Continuous Engagement: Collaborate with us from the start to fully realise your vision.
Continuously Evolve: However well things go, challenges do arise, as seen with Nova Consulting Group, particularly around specific functional requirements of their meeting room tables. This experience has been a catalyst for NORNORM, driving us to really look into the gaps in our product range to cater to unique needs - now we will be able to offer that in the future.
Emma's journey with Nova Consulting Group and Holland & Barrett is a testament to NORNORM’s dedication to excellence in office design. Her experiences underscore our commitment to innovative, client-focused solutions, adapting to the ever-changing landscape of office aesthetics and functionality.
How could NORNORM’s principles of adaptable design, detailed planning, and client collaboration transform your office environment? Whether it's finding the perfect balance of functionality and style, or infusing your brand's unique ethos into every corner, our team is ready to embark on this creative journey with you.
Design Dynamics: Key Learnings from NORNORM's Design Projects
Meet Emma Bornholm, a Spatial Design Expert at NORNORM, where creativity meets functionality in the world of office design. In 2023, our design team, led by talents like Emma, celebrated the remarkable milestone of completing over 2,200 office designs and flexible workspace changes. As we reflect back on some of our greatest projects, Emma delves into her experience of working with two distinct clients. It's a story of challenges, innovation, and the seamless blending of client identity into spatial design.
Project Overview
Nova Consulting Group
Embarking on a project with Nova Consulting Group, we encountered the exciting challenge of a new build. Initially armed with only pre-furnished floor plans, the task was to envision a space that was yet to take its final form. Emma's strategy? To present the space in the three NORNORM style expressions: Nordic Dark, Nordic Light, and Nordic Black & White. The turning point came with the architect's lookbook, allowing for a dynamic division of styles across different workspace zones. This collaboration not only enriched the design process but also allowed for different style expression placements to beautifully complement Nova’s branding, especially in the entrance and social areas.
Holland & Barrett's project brought a different flavour. Our design team significantly reduced the workload of their own team and architect, enabling them to focus on infusing the brand's identity into the office space with more legacy items and artwork. Emma's takeaway? The paramount importance of having comprehensive background information. Knowing about intended space uses, like a multifunctional meeting room, or aesthetic elements like a plant wall, can dramatically enhance the design fit. It was a learning curve, highlighting the need for constant client engagement throughout the design process.
NORNORM excels in crafting versatile office spaces that effortlessly adapt to unique brand identities. Emma's key advice:
Start Neutral: Utilise NORNORM’s classic designs as a canvas for your brand.
Personalise with Accessories: Integrate brand colours and themes through curtains, rugs, lamps, or cushions. One of the simplest ways is to paint your walls with signature brand colours.
Be Bold with Branding: Don’t shy away from distinct elements like plant walls or custom furniture to showcase your brand’s ethos, as exemplified by Holland & Barrett.
Reflecting on Learnings and Looking Ahead:
Our experiences with Nova Consulting Group and Holland & Barrett have crystallised three pivotal lessons:
Detailed Briefs are Crucial: Comprehensive information from the outset ensures designs that are both beautiful and functional.
Early and Continuous Engagement: Collaborate with us from the start to fully realise your vision.
Continuously Evolve: However well things go, challenges do arise, as seen with Nova Consulting Group, particularly around specific functional requirements of their meeting room tables. This experience has been a catalyst for NORNORM, driving us to really look into the gaps in our product range to cater to unique needs - now we will be able to offer that in the future.
Emma's journey with Nova Consulting Group and Holland & Barrett is a testament to NORNORM’s dedication to excellence in office design. Her experiences underscore our commitment to innovative, client-focused solutions, adapting to the ever-changing landscape of office aesthetics and functionality.
How could NORNORM’s principles of adaptable design, detailed planning, and client collaboration transform your office environment? Whether it's finding the perfect balance of functionality and style, or infusing your brand's unique ethos into every corner, our team is ready to embark on this creative journey with you.
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Design Dynamics: Key Learnings from NORNORM's Design Projects
Meet Emma Bornholm, a Spatial Design Expert at NORNORM, where creativity meets functionality in the world of office design. In 2023, our design team, led by talents like Emma, celebrated the remarkable milestone of completing over 2,200 office designs and flexible workspace changes. As we reflect back on some of our greatest projects, Emma delves into her experience of working with two distinct clients. It's a story of challenges, innovation, and the seamless blending of client identity into spatial design.
Project Overview
Nova Consulting Group
Embarking on a project with Nova Consulting Group, we encountered the exciting challenge of a new build. Initially armed with only pre-furnished floor plans, the task was to envision a space that was yet to take its final form. Emma's strategy? To present the space in the three NORNORM style expressions: Nordic Dark, Nordic Light, and Nordic Black & White. The turning point came with the architect's lookbook, allowing for a dynamic division of styles across different workspace zones. This collaboration not only enriched the design process but also allowed for different style expression placements to beautifully complement Nova’s branding, especially in the entrance and social areas.
Holland & Barrett's project brought a different flavour. Our design team significantly reduced the workload of their own team and architect, enabling them to focus on infusing the brand's identity into the office space with more legacy items and artwork. Emma's takeaway? The paramount importance of having comprehensive background information. Knowing about intended space uses, like a multifunctional meeting room, or aesthetic elements like a plant wall, can dramatically enhance the design fit. It was a learning curve, highlighting the need for constant client engagement throughout the design process.
NORNORM excels in crafting versatile office spaces that effortlessly adapt to unique brand identities. Emma's key advice:
Start Neutral: Utilise NORNORM’s classic designs as a canvas for your brand.
Personalise with Accessories: Integrate brand colours and themes through curtains, rugs, lamps, or cushions. One of the simplest ways is to paint your walls with signature brand colours.
Be Bold with Branding: Don’t shy away from distinct elements like plant walls or custom furniture to showcase your brand’s ethos, as exemplified by Holland & Barrett.
Reflecting on Learnings and Looking Ahead:
Our experiences with Nova Consulting Group and Holland & Barrett have crystallised three pivotal lessons:
Detailed Briefs are Crucial: Comprehensive information from the outset ensures designs that are both beautiful and functional.
Early and Continuous Engagement: Collaborate with us from the start to fully realise your vision.
Continuously Evolve: However well things go, challenges do arise, as seen with Nova Consulting Group, particularly around specific functional requirements of their meeting room tables. This experience has been a catalyst for NORNORM, driving us to really look into the gaps in our product range to cater to unique needs - now we will be able to offer that in the future.
Emma's journey with Nova Consulting Group and Holland & Barrett is a testament to NORNORM’s dedication to excellence in office design. Her experiences underscore our commitment to innovative, client-focused solutions, adapting to the ever-changing landscape of office aesthetics and functionality.
How could NORNORM’s principles of adaptable design, detailed planning, and client collaboration transform your office environment? Whether it's finding the perfect balance of functionality and style, or infusing your brand's unique ethos into every corner, our team is ready to embark on this creative journey with you.
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