A partnership forged in flexibility and sustainability

Nova Consulting Group, a leading marketing agency in Stockholm, faced the challenge of unifying its growing, diverse teams under one roof. With rapid business expansion and frequent mergers, they needed a flexible and sustainable workspace solution.

The Goal

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As Nova expanded, traditional long-term lease agreements couldn't accommodate their evolving needs. They required a dynamic workspace that could adapt to frequent changes in team size and function, while also reflecting their commitment to sustainability.

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NORNORM Solution

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NORNORM provided a furniture subscription model that allowed Nova to easily adjust their office setup without waste. The solution offered flexibility to swap out furniture as needed, aligning with Nova’s financial, operational, and sustainability goals. NORNORM’s circular furniture model also resonated with Nova's values of eco-consciousness, helping the agency showcase their commitment to sustainability to clients and prospective employees.

“Financing, flexibility, and sustainability. That's why we chose NORNORM.”

Michael Jäderlind, CEO of Nova Consulting Group

The Outcome

NORNORM's adaptable, sustainable furniture solution not only transformed Nova's workspace but also reinforced their brand identity. By converting furniture costs into operational expenses, Nova could reinvest in growth and maintain financial agility. The collaboration between Nova, NORNORM, and Colliers emphasized a shared vision, ensuring a partnership that went beyond just furnishing an office—it empowered Nova’s long-term business goals.

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Black Seed is Europe’s first VC firm exclusively dedicated to supporting Black founders. Based in Brixton Village, London, they exist to address the chronic underfunding of Black-led startups, providing capital, strategic support and a vibrant community network. Their mission: to drive systemic change across industries and empower the next generation of entrepreneurs.

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