NORNORM delivers circular office solution to Matsmart

The demand for NORNORMs circular subscription service for office furniture is growing as the industry thrives to make climate-smart choices. Today, another company has joined the service, e-commerce and impact company Matsmart-Motato.


NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model, both for the office and for the company's employees who choose to work from home. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people and the planet. NORNORM is not just a concept, a company or a service — it is a new and circular way of doing business.

– We follow Matsmart-Motato's journey with excitement. We are very happy to be able to facilitate this growth in a circular and scalable manner, says Carl Nilsson Langkilde at NORNORM.

NORNORM has now entered into an agreement with the e-commerce company Matsmart-Motato and will deliver nordic design office furniture to all their home offices.

With NORNORM's home-office solution, everything is taken care of, Matsmart-Motato only needs to tell us who will have a home office, then they can log in to NORNORMs platform, order and adapt to their own wishes. NORNORM handles everything from delivery to installation as well as pick-up and replacement when needs change. With short delivery times and high service, NORNORM equips their employees with ergonomic workplaces in the home. Flexible and, as part of simplifying Matsmart-Motato's growth without unnecessary investments.

–NORNORM's offer is smart and circular and suits us super well in the phase we are in now as a company and because we want our employees to thrive and feel just as good at work, regardless of whether they work from home or from the office, says Patrice Hasslert, Head of HR at Matsmart-Motato.


Matsmart-Motato is a European food e-commerce and impact company. The company contributes to a sustainable reform of the global food system with a business model that is completely in line with the global sustainability goal 12.3: that the world's food waste should be halved by 2030. Today, Matsmart-Motato is on the Financial Times list of Europe's fastest-growing companies and is established in four European markets, Sweden, Finland, Denmark and Germany.

Press photos are available to download here.

For further information about the collaboration contact:
Carl Nilsson Langkilde, Regional Lead – Nordics
+46 721 72 22 43


NORNORM is a flexible, subscription-based furnishing service that helps businesses adapt to changing workspace needs. Our affordable and fully circular model has a simple mission: to make workspaces better – for the people they serve, the businesses they house, and the planet they impact.