NORNORM earns a spot on Børsen 2023's prestigious sustainability list

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Circularity

NORNORM is proud to announce that we have been selected as one of the sustainable projects presented and published by Børsen. The list recognises outstanding initiatives that aim to inspire Danish businesses to prioritise sustainability.

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UK

Sustainable Ventures

Seeking a sustainable, cost-effective, fit-out solution, NORNORM’s circular subscription model met their sustainability requirements, whilst giving them the freedom to adapt to changing customer needs.

Read full story

Netherlands

Polaroid

Polaroid partnered with NORNORM to create a flexible office space that reflects their sustainability goals and unique brand identity. Through NORNORM’s circular furniture solution, they achieved a workspace that grows with them while staying true to their values.

Read full story

Netherlands

Holland & Barrett

A collaboration etched in the foundations of a synergy of nature and sustainability. Behind every great workspace is an even greater story.

Read full story

Sweden

Nova Consulting Group

A partnership forged in flexibility and sustainability

Read full story

Back to all clients

NORNORM earns a spot on Børsen 2023's prestigious sustainability list

Client showcase

#

Circularity

NORNORM is proud to announce that we have been selected as one of the sustainable projects presented and published by Børsen. The list recognises outstanding initiatives that aim to inspire Danish businesses to prioritise sustainability.

Less climate impact

Office location

Office size

Design style

Challenges & Objectives

NORNORM's Solution

No items found.

Impact

Looking to furnish your own office?

Get started

Discover more client stories

UK

Sustainable Ventures

Seeking a sustainable, cost-effective, fit-out solution, NORNORM’s circular subscription model met their sustainability requirements, whilst giving them the freedom to adapt to changing customer needs.

Read full story

Netherlands

Polaroid

Polaroid partnered with NORNORM to create a flexible office space that reflects their sustainability goals and unique brand identity. Through NORNORM’s circular furniture solution, they achieved a workspace that grows with them while staying true to their values.

Read full story

Netherlands

Holland & Barrett

A collaboration etched in the foundations of a synergy of nature and sustainability. Behind every great workspace is an even greater story.

Read full story

Sweden

Nova Consulting Group

A partnership forged in flexibility and sustainability

Read full story

Back to all clients

NORNORM earns a spot on Børsen 2023's prestigious sustainability list

NORNORM is proud to announce that we have been selected as one of the sustainable projects presented and published by Børsen. The list recognises outstanding initiatives that aim to inspire Danish businesses to prioritise sustainability.

NORNORM, a provider of sustainable workplace furniture solutions, has been selected as a showcase in Børsen's prestigious Sustainability list for 2023 (Børsen Bæredygtig Cases 2023)

‍

“Sustainability is our driving force and we are proud to be selected and recognised by the Børsen jury for our achievements. This is just the beginning. Our vision is to provide better workspaces — that benefit the people we serve, the businesses we house, and the planet we impact." said Anders Jepsen, CEO at NORNORM.

‍

NORNORM provides businesses with attractive furniture on a subscription basis. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is circular. Each piece of furniture is kept in a loop from one workspace to the next. Before being reused, every product is carefully maintained and refurbished to extend its lifespan. Good for business, people, and the planet.

‍

By embracing a circular model, NORNORM extends the life cycle of its office furniture by three times and helps companies save up to 70% of emissions compared to buying new office furniture.

‍

"NORNORM is not just a concept, a company, or a service — it is a new and circular way of doing business. Our goal is to make sustainable office furniture accessible to all businesses, not just a select few," Jepsen added. "We believe that by doing so, we can catalyze a shift towards circularity. Much like how Tesla's electrification of cars has transformed the automotive industry. In the future, all businesses with a serious ESG agenda will adopt circular models like ours, and we hope to lead the way."

‍

Børsen presents “Børsen Bæredygtig Cases” yearly, where they highlight good, innovative and green projects in Danish business. They hope to inspire other companies with sustainable ideas for a better future.

‍

Please read the in-depth interview with our CEO Anders Jepsen, published in today's newspaper about NORNORM's work. Efter store investeringer: Møbler på abonnement står foran deres afgørende prøve

‍

NORNORM is a multiple award-winning concept and has been generously rewarded within the PropTech industry in both the Nordics, Germany and the EU. NORNORM is operating in Denmark, Sweden, Norway, Finland, Germany, France, Netherlands, Belgium, Austria, and Poland and the expansion continues.

‍

Read the full article

‍

Exclusive Insights from NORNORM's Circular Breakfast at Tech Arena 2024

At this year's Tech Arena, one of Scandinavia's largest tech events, NORNORM hosted the Circular Breakfast, bringing together industry leaders, innovators, and forward-thinkers to explore the role of technology in shaping the future of circular companies. We caught up with a few of our expert panellists afterwards to gain exclusive insights on the topics discussed.

Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models
Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.
Key Insights
Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.
Takeaway
Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.
Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims
Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.
Key Insights
Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.
Takeaway
To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.
Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts
Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.
Key Insights
Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.
Takeaway
When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.
“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”

Some subtitle

In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.

NORNORM earns a spot on Børsen 2023's prestigious sustainability list

NORNORM is proud to announce that we have been selected as one of the sustainable projects presented and published by Børsen. The list recognises outstanding initiatives that aim to inspire Danish businesses to prioritise sustainability.

NORNORM, a provider of sustainable workplace furniture solutions, has been selected as a showcase in Børsen's prestigious Sustainability list for 2023 (Børsen Bæredygtig Cases 2023)

‍

“Sustainability is our driving force and we are proud to be selected and recognised by the Børsen jury for our achievements. This is just the beginning. Our vision is to provide better workspaces — that benefit the people we serve, the businesses we house, and the planet we impact." said Anders Jepsen, CEO at NORNORM.

‍

NORNORM provides businesses with attractive furniture on a subscription basis. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is circular. Each piece of furniture is kept in a loop from one workspace to the next. Before being reused, every product is carefully maintained and refurbished to extend its lifespan. Good for business, people, and the planet.

‍

By embracing a circular model, NORNORM extends the life cycle of its office furniture by three times and helps companies save up to 70% of emissions compared to buying new office furniture.

‍

"NORNORM is not just a concept, a company, or a service — it is a new and circular way of doing business. Our goal is to make sustainable office furniture accessible to all businesses, not just a select few," Jepsen added. "We believe that by doing so, we can catalyze a shift towards circularity. Much like how Tesla's electrification of cars has transformed the automotive industry. In the future, all businesses with a serious ESG agenda will adopt circular models like ours, and we hope to lead the way."

‍

Børsen presents “Børsen Bæredygtig Cases” yearly, where they highlight good, innovative and green projects in Danish business. They hope to inspire other companies with sustainable ideas for a better future.

‍

Please read the in-depth interview with our CEO Anders Jepsen, published in today's newspaper about NORNORM's work. Efter store investeringer: Møbler på abonnement står foran deres afgørende prøve

‍

NORNORM is a multiple award-winning concept and has been generously rewarded within the PropTech industry in both the Nordics, Germany and the EU. NORNORM is operating in Denmark, Sweden, Norway, Finland, Germany, France, Netherlands, Belgium, Austria, and Poland and the expansion continues.

‍

Read the full article

‍

NORNORM earns a spot on Børsen 2023's prestigious sustainability list

NORNORM is proud to announce that we have been selected as one of the sustainable projects presented and published by Børsen. The list recognises outstanding initiatives that aim to inspire Danish businesses to prioritise sustainability.

NORNORM, a provider of sustainable workplace furniture solutions, has been selected as a showcase in Børsen's prestigious Sustainability list for 2023 (Børsen Bæredygtig Cases 2023)

‍

“Sustainability is our driving force and we are proud to be selected and recognised by the Børsen jury for our achievements. This is just the beginning. Our vision is to provide better workspaces — that benefit the people we serve, the businesses we house, and the planet we impact." said Anders Jepsen, CEO at NORNORM.

‍

NORNORM provides businesses with attractive furniture on a subscription basis. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is circular. Each piece of furniture is kept in a loop from one workspace to the next. Before being reused, every product is carefully maintained and refurbished to extend its lifespan. Good for business, people, and the planet.

‍

By embracing a circular model, NORNORM extends the life cycle of its office furniture by three times and helps companies save up to 70% of emissions compared to buying new office furniture.

‍

"NORNORM is not just a concept, a company, or a service — it is a new and circular way of doing business. Our goal is to make sustainable office furniture accessible to all businesses, not just a select few," Jepsen added. "We believe that by doing so, we can catalyze a shift towards circularity. Much like how Tesla's electrification of cars has transformed the automotive industry. In the future, all businesses with a serious ESG agenda will adopt circular models like ours, and we hope to lead the way."

‍

Børsen presents “Børsen Bæredygtig Cases” yearly, where they highlight good, innovative and green projects in Danish business. They hope to inspire other companies with sustainable ideas for a better future.

‍

Please read the in-depth interview with our CEO Anders Jepsen, published in today's newspaper about NORNORM's work. Efter store investeringer: Møbler på abonnement står foran deres afgørende prøve

‍

NORNORM is a multiple award-winning concept and has been generously rewarded within the PropTech industry in both the Nordics, Germany and the EU. NORNORM is operating in Denmark, Sweden, Norway, Finland, Germany, France, Netherlands, Belgium, Austria, and Poland and the expansion continues.

‍

Read the full article

‍

NORNORM earns a spot on Børsen 2023's prestigious sustainability list

NORNORM is proud to announce that we have been selected as one of the sustainable projects presented and published by Børsen. The list recognises outstanding initiatives that aim to inspire Danish businesses to prioritise sustainability.

NORNORM, a provider of sustainable workplace furniture solutions, has been selected as a showcase in Børsen's prestigious Sustainability list for 2023 (Børsen Bæredygtig Cases 2023)

‍

“Sustainability is our driving force and we are proud to be selected and recognised by the Børsen jury for our achievements. This is just the beginning. Our vision is to provide better workspaces — that benefit the people we serve, the businesses we house, and the planet we impact." said Anders Jepsen, CEO at NORNORM.

‍

NORNORM provides businesses with attractive furniture on a subscription basis. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is circular. Each piece of furniture is kept in a loop from one workspace to the next. Before being reused, every product is carefully maintained and refurbished to extend its lifespan. Good for business, people, and the planet.

‍

By embracing a circular model, NORNORM extends the life cycle of its office furniture by three times and helps companies save up to 70% of emissions compared to buying new office furniture.

‍

"NORNORM is not just a concept, a company, or a service — it is a new and circular way of doing business. Our goal is to make sustainable office furniture accessible to all businesses, not just a select few," Jepsen added. "We believe that by doing so, we can catalyze a shift towards circularity. Much like how Tesla's electrification of cars has transformed the automotive industry. In the future, all businesses with a serious ESG agenda will adopt circular models like ours, and we hope to lead the way."

‍

Børsen presents “Børsen Bæredygtig Cases” yearly, where they highlight good, innovative and green projects in Danish business. They hope to inspire other companies with sustainable ideas for a better future.

‍

Please read the in-depth interview with our CEO Anders Jepsen, published in today's newspaper about NORNORM's work. Efter store investeringer: Møbler på abonnement står foran deres afgørende prøve

‍

NORNORM is a multiple award-winning concept and has been generously rewarded within the PropTech industry in both the Nordics, Germany and the EU. NORNORM is operating in Denmark, Sweden, Norway, Finland, Germany, France, Netherlands, Belgium, Austria, and Poland and the expansion continues.

‍

Read the full article

‍

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