NORNORM and Niam establish a new partnership with focus on sustainability and flexibility

Client showcase

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Niam chooses to enter into a progressive investment to be able to offer its tenants a flexible, sustainable and circular office solution with a high level of service, NORNORM is proud to offer a subscription-based furnishing service, affordable workspace solution through circular renting models to start revolutionising workspaces.

Less climate impact

Office location

Office size

Design style

Challenges & Objectives

NORNORM's Solution

Impact

Looking to furnish your own office?

NORNORM and Niam establish a new partnership with focus on sustainability and flexibility

Client showcase

#

Less climate impact

Office location

Office size

Design style

Looking to furnish your own office?

NORNORM and Niam establish a new partnership with focus on sustainability and flexibility

Niam chooses to enter into a progressive investment to be able to offer its tenants a flexible, sustainable and circular office solution with a high level of service, NORNORM is proud to offer a subscription-based furnishing service, affordable workspace solution through circular renting models to start revolutionising workspaces.

In NIAM's new venture in Värtahamnen, The Docworks and UNO will rent out over 30,000 sqm of office space. NORNORM will be part of Niam's offer to its tenants, as a circular and innovative player in the industry with an offer that enables high flexibility and high service directly to the customer.

Niam is a perfect match for NORNORM. Värtahamnen is a fantastic arena for jointly offering added value to the end customer. This with a common focus on sustainability, flexibility and service, says Carl Nilsson Langkilde Regional Lead, NORNORM

NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people and the planet. NORNORM is not just a concept, a company or a service — it is a new and circular way of doing business.

The new district in Värtahamnen offer welcoming public spaces, exciting parks, green roof terraces, trade, service, inviting quays and a friendly atmosphere. The area is estimated to be able to accommodate a total of approximately 1,700 homes and 20,000 new workspaces.

– Together with NORNORM, we enable sustainable office solutions in Värtahamnen. The first premises to experience this is UNO that, with its newly renovated office premises, offer their tenants the opportunity to adapt the furniture to their specific needs and preferences, says Ola Kolmert, Project Developer at Niam.

Niam is one of northern Europe's leading fund managers with a focus on investments in real estate and infrastructure. The core of our investments is to contribute to a sustainable, thriving society. Please read more about the project at The Docworks and UNO.

For further information about NORNORM contact:
Carl Nilsson Langkilde, Regional Lead - Nordics
+46 721 72 22 43 carl.nilssonlangkilde@nornorm.com

About NORNORM

NORNORM is a flexible, subscription-based furnishing service that helps businesses adapt to changing workspace needs. Our affordable and fully circular model has a simple mission: to make workspaces better - for the people they serve, the businesses they house, and the planet they impact.

For additional press material, please contact: Pernilla Angelin pernilla.angelin@nornorm.com

Photos for media use: NORNORM

NORNORM and Niam establish a new partnership with focus on sustainability and flexibility

Niam chooses to enter into a progressive investment to be able to offer its tenants a flexible, sustainable and circular office solution with a high level of service, NORNORM is proud to offer a subscription-based furnishing service, affordable workspace solution through circular renting models to start revolutionising workspaces.

In NIAM's new venture in Värtahamnen, The Docworks and UNO will rent out over 30,000 sqm of office space. NORNORM will be part of Niam's offer to its tenants, as a circular and innovative player in the industry with an offer that enables high flexibility and high service directly to the customer.

Niam is a perfect match for NORNORM. Värtahamnen is a fantastic arena for jointly offering added value to the end customer. This with a common focus on sustainability, flexibility and service, says Carl Nilsson Langkilde Regional Lead, NORNORM

NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people and the planet. NORNORM is not just a concept, a company or a service — it is a new and circular way of doing business.

The new district in Värtahamnen offer welcoming public spaces, exciting parks, green roof terraces, trade, service, inviting quays and a friendly atmosphere. The area is estimated to be able to accommodate a total of approximately 1,700 homes and 20,000 new workspaces.

– Together with NORNORM, we enable sustainable office solutions in Värtahamnen. The first premises to experience this is UNO that, with its newly renovated office premises, offer their tenants the opportunity to adapt the furniture to their specific needs and preferences, says Ola Kolmert, Project Developer at Niam.

Niam is one of northern Europe's leading fund managers with a focus on investments in real estate and infrastructure. The core of our investments is to contribute to a sustainable, thriving society. Please read more about the project at The Docworks and UNO.

For further information about NORNORM contact:
Carl Nilsson Langkilde, Regional Lead - Nordics
+46 721 72 22 43 carl.nilssonlangkilde@nornorm.com

About NORNORM

NORNORM is a flexible, subscription-based furnishing service that helps businesses adapt to changing workspace needs. Our affordable and fully circular model has a simple mission: to make workspaces better - for the people they serve, the businesses they house, and the planet they impact.

For additional press material, please contact: Pernilla Angelin pernilla.angelin@nornorm.com

Photos for media use: NORNORM

Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models
Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.
Key Insights
Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.
Takeaway
Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.
Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims
Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.
Key Insights
Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.
Takeaway
To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.
Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts
Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.
Key Insights
Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.
Takeaway
When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.
“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”

Some subtitle

In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.

NORNORM and Niam establish a new partnership with focus on sustainability and flexibility

Niam chooses to enter into a progressive investment to be able to offer its tenants a flexible, sustainable and circular office solution with a high level of service, NORNORM is proud to offer a subscription-based furnishing service, affordable workspace solution through circular renting models to start revolutionising workspaces.

In NIAM's new venture in Värtahamnen, The Docworks and UNO will rent out over 30,000 sqm of office space. NORNORM will be part of Niam's offer to its tenants, as a circular and innovative player in the industry with an offer that enables high flexibility and high service directly to the customer.

Niam is a perfect match for NORNORM. Värtahamnen is a fantastic arena for jointly offering added value to the end customer. This with a common focus on sustainability, flexibility and service, says Carl Nilsson Langkilde Regional Lead, NORNORM

NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people and the planet. NORNORM is not just a concept, a company or a service — it is a new and circular way of doing business.

The new district in Värtahamnen offer welcoming public spaces, exciting parks, green roof terraces, trade, service, inviting quays and a friendly atmosphere. The area is estimated to be able to accommodate a total of approximately 1,700 homes and 20,000 new workspaces.

– Together with NORNORM, we enable sustainable office solutions in Värtahamnen. The first premises to experience this is UNO that, with its newly renovated office premises, offer their tenants the opportunity to adapt the furniture to their specific needs and preferences, says Ola Kolmert, Project Developer at Niam.

Niam is one of northern Europe's leading fund managers with a focus on investments in real estate and infrastructure. The core of our investments is to contribute to a sustainable, thriving society. Please read more about the project at The Docworks and UNO.

For further information about NORNORM contact:
Carl Nilsson Langkilde, Regional Lead - Nordics
+46 721 72 22 43 carl.nilssonlangkilde@nornorm.com

About NORNORM

NORNORM is a flexible, subscription-based furnishing service that helps businesses adapt to changing workspace needs. Our affordable and fully circular model has a simple mission: to make workspaces better - for the people they serve, the businesses they house, and the planet they impact.

For additional press material, please contact: Pernilla Angelin pernilla.angelin@nornorm.com

Photos for media use: NORNORM

NORNORM and Niam establish a new partnership with focus on sustainability and flexibility

Niam chooses to enter into a progressive investment to be able to offer its tenants a flexible, sustainable and circular office solution with a high level of service, NORNORM is proud to offer a subscription-based furnishing service, affordable workspace solution through circular renting models to start revolutionising workspaces.

In NIAM's new venture in Värtahamnen, The Docworks and UNO will rent out over 30,000 sqm of office space. NORNORM will be part of Niam's offer to its tenants, as a circular and innovative player in the industry with an offer that enables high flexibility and high service directly to the customer.

Niam is a perfect match for NORNORM. Värtahamnen is a fantastic arena for jointly offering added value to the end customer. This with a common focus on sustainability, flexibility and service, says Carl Nilsson Langkilde Regional Lead, NORNORM

NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people and the planet. NORNORM is not just a concept, a company or a service — it is a new and circular way of doing business.

The new district in Värtahamnen offer welcoming public spaces, exciting parks, green roof terraces, trade, service, inviting quays and a friendly atmosphere. The area is estimated to be able to accommodate a total of approximately 1,700 homes and 20,000 new workspaces.

– Together with NORNORM, we enable sustainable office solutions in Värtahamnen. The first premises to experience this is UNO that, with its newly renovated office premises, offer their tenants the opportunity to adapt the furniture to their specific needs and preferences, says Ola Kolmert, Project Developer at Niam.

Niam is one of northern Europe's leading fund managers with a focus on investments in real estate and infrastructure. The core of our investments is to contribute to a sustainable, thriving society. Please read more about the project at The Docworks and UNO.

For further information about NORNORM contact:
Carl Nilsson Langkilde, Regional Lead - Nordics
+46 721 72 22 43 carl.nilssonlangkilde@nornorm.com

About NORNORM

NORNORM is a flexible, subscription-based furnishing service that helps businesses adapt to changing workspace needs. Our affordable and fully circular model has a simple mission: to make workspaces better - for the people they serve, the businesses they house, and the planet they impact.

For additional press material, please contact: Pernilla Angelin pernilla.angelin@nornorm.com

Photos for media use: NORNORM

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NORNORM and Niam establish a new partnership with focus on sustainability and flexibility

Niam chooses to enter into a progressive investment to be able to offer its tenants a flexible, sustainable and circular office solution with a high level of service, NORNORM is proud to offer a subscription-based furnishing service, affordable workspace solution through circular renting models to start revolutionising workspaces.

In NIAM's new venture in Värtahamnen, The Docworks and UNO will rent out over 30,000 sqm of office space. NORNORM will be part of Niam's offer to its tenants, as a circular and innovative player in the industry with an offer that enables high flexibility and high service directly to the customer.

Niam is a perfect match for NORNORM. Värtahamnen is a fantastic arena for jointly offering added value to the end customer. This with a common focus on sustainability, flexibility and service, says Carl Nilsson Langkilde Regional Lead, NORNORM

NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people and the planet. NORNORM is not just a concept, a company or a service — it is a new and circular way of doing business.

The new district in Värtahamnen offer welcoming public spaces, exciting parks, green roof terraces, trade, service, inviting quays and a friendly atmosphere. The area is estimated to be able to accommodate a total of approximately 1,700 homes and 20,000 new workspaces.

– Together with NORNORM, we enable sustainable office solutions in Värtahamnen. The first premises to experience this is UNO that, with its newly renovated office premises, offer their tenants the opportunity to adapt the furniture to their specific needs and preferences, says Ola Kolmert, Project Developer at Niam.

Niam is one of northern Europe's leading fund managers with a focus on investments in real estate and infrastructure. The core of our investments is to contribute to a sustainable, thriving society. Please read more about the project at The Docworks and UNO.

For further information about NORNORM contact:
Carl Nilsson Langkilde, Regional Lead - Nordics
+46 721 72 22 43 carl.nilssonlangkilde@nornorm.com

About NORNORM

NORNORM is a flexible, subscription-based furnishing service that helps businesses adapt to changing workspace needs. Our affordable and fully circular model has a simple mission: to make workspaces better - for the people they serve, the businesses they house, and the planet they impact.

For additional press material, please contact: Pernilla Angelin pernilla.angelin@nornorm.com

Photos for media use: NORNORM