NORNORM equips Sono Motors offices

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NORNORM, the subscription office furniture service, wins Sono Motors as another renowned brand as a customer.

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NORNORM equips Sono Motors offices

NORNORM, the subscription office furniture service, wins Sono Motors as another renowned brand as a customer.

NORNORM will furnish the new Munich offices of the solar mobility provider. In the process, NORNORM will take care of all the necessary steps: from planning the offices to delivering and installing the furniture. Sono Motors receives modern and high-quality workplaces that can be adapted to changing needs at any time. Since NORNORM's furnishings follow a circular concept, waste is reduced, saving CO₂ emissions. This fits in with the brand philosophy of Sono Motors because the young solar mobility company pursues the mission of accelerating the transport revolution by equipping every vehicle with solar cells. In this way, ranges can be increased, fuel costs lowered and CO₂ emissions reduced.

NORNORM expanded its activities to the German-speaking market in the spring of this year and has already convinced several customers of its concept. NORNORM's goal and vision is to extend the circular economy model to office furniture by having corporate customers subscribe to use furniture instead of buying it in the future. Start-ups in particular, but also cutting-edge corporations, which nowadays have to adapt ever faster, rely on this flexibility. On the one hand, in terms of designing and implementing office space concepts, and on the other hand, financially. On the customer side, the amount of personnel required for office planning is reduced to a minimum and the large investment block for office equipment is eliminated and replaced by flexible monthly costs of three euros per square metre of office space. In addition to Sono Motors, NORNORM has other well-known brands among its customers. These include Wolt, Electrolux and Netflix, among others.

"We are pleased to be contributing to Sono Motors' mission with our products. Our involvement conserves human and financial resources at Sono Motors, allowing them to fully focus on their core business. In addition, we enable the necessary flexibility that a young and fast-growing company needs," says Julian Jacobi, Head of Growth Germany at NORNORM.

"NORNORM is the right partner for our needs. We are agile and have to adapt repeatedly and quickly to changes and challenges. We create climate-friendly solutions and expect the same from our partners. NORNORM meets our requirements here as well," says Mats Stoyhe, Officer Manager at Sono Motors.

ABOUT NORNORM

NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people, and the planet. NORNORM is not just a concept, a company, or a service — it is a new and circular way of doing business. NORNORM is part of the top 10 finalists for the European PropTech Association - PropTech House 2022 Awards.

For more information, visit www.nornorm.com

ABOUT SONO MOTORS

Sono Motors is on a pioneering mission to accelerate the revolution of mobility by making every vehicle solar. Sono Motors’ disruptive solar technology has been engineered to be seamlessly integrated into a variety of vehicle architectures — including buses, trucks, trailers, and more — to extend range and reduce fuel costs as well as the impact of CO2 emissions, paving the way for climate-friendly mobility.

The Company’s trailblazing vehicle, the Sion, has the potential to become the world’s first affordable solar electric vehicle (SEV) for the masses. Empowered by a strong global community, Sono Motors has over 20,000 reservations with advance down-payments for the Sion as of 1 September 2022.

For more information, visit sonomotors.com

For further information contact:
Julian Jacobi – Head of Growth Germany – julian.jacobi@nornorm.com

Exclusive Insights from NORNORM's Circular Breakfast at Tech Arena 2024

At this year's Tech Arena, one of Scandinavia's largest tech events, NORNORM hosted the Circular Breakfast, bringing together industry leaders, innovators, and forward-thinkers to explore the role of technology in shaping the future of circular companies. We caught up with a few of our expert panellists afterwards to gain exclusive insights on the topics discussed.

Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models
Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.
Key Insights
Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.
Takeaway
Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.
Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims
Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.
Key Insights
Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.
Takeaway
To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.
Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts
Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.
Key Insights
Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.
Takeaway
When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.
“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”

Some subtitle

In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.

NORNORM equips Sono Motors offices

NORNORM, the subscription office furniture service, wins Sono Motors as another renowned brand as a customer.

NORNORM will furnish the new Munich offices of the solar mobility provider. In the process, NORNORM will take care of all the necessary steps: from planning the offices to delivering and installing the furniture. Sono Motors receives modern and high-quality workplaces that can be adapted to changing needs at any time. Since NORNORM's furnishings follow a circular concept, waste is reduced, saving CO₂ emissions. This fits in with the brand philosophy of Sono Motors because the young solar mobility company pursues the mission of accelerating the transport revolution by equipping every vehicle with solar cells. In this way, ranges can be increased, fuel costs lowered and CO₂ emissions reduced.

NORNORM expanded its activities to the German-speaking market in the spring of this year and has already convinced several customers of its concept. NORNORM's goal and vision is to extend the circular economy model to office furniture by having corporate customers subscribe to use furniture instead of buying it in the future. Start-ups in particular, but also cutting-edge corporations, which nowadays have to adapt ever faster, rely on this flexibility. On the one hand, in terms of designing and implementing office space concepts, and on the other hand, financially. On the customer side, the amount of personnel required for office planning is reduced to a minimum and the large investment block for office equipment is eliminated and replaced by flexible monthly costs of three euros per square metre of office space. In addition to Sono Motors, NORNORM has other well-known brands among its customers. These include Wolt, Electrolux and Netflix, among others.

"We are pleased to be contributing to Sono Motors' mission with our products. Our involvement conserves human and financial resources at Sono Motors, allowing them to fully focus on their core business. In addition, we enable the necessary flexibility that a young and fast-growing company needs," says Julian Jacobi, Head of Growth Germany at NORNORM.

"NORNORM is the right partner for our needs. We are agile and have to adapt repeatedly and quickly to changes and challenges. We create climate-friendly solutions and expect the same from our partners. NORNORM meets our requirements here as well," says Mats Stoyhe, Officer Manager at Sono Motors.

ABOUT NORNORM

NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people, and the planet. NORNORM is not just a concept, a company, or a service — it is a new and circular way of doing business. NORNORM is part of the top 10 finalists for the European PropTech Association - PropTech House 2022 Awards.

For more information, visit www.nornorm.com

ABOUT SONO MOTORS

Sono Motors is on a pioneering mission to accelerate the revolution of mobility by making every vehicle solar. Sono Motors’ disruptive solar technology has been engineered to be seamlessly integrated into a variety of vehicle architectures — including buses, trucks, trailers, and more — to extend range and reduce fuel costs as well as the impact of CO2 emissions, paving the way for climate-friendly mobility.

The Company’s trailblazing vehicle, the Sion, has the potential to become the world’s first affordable solar electric vehicle (SEV) for the masses. Empowered by a strong global community, Sono Motors has over 20,000 reservations with advance down-payments for the Sion as of 1 September 2022.

For more information, visit sonomotors.com

For further information contact:
Julian Jacobi – Head of Growth Germany – julian.jacobi@nornorm.com

NORNORM equips Sono Motors offices

NORNORM, the subscription office furniture service, wins Sono Motors as another renowned brand as a customer.

NORNORM will furnish the new Munich offices of the solar mobility provider. In the process, NORNORM will take care of all the necessary steps: from planning the offices to delivering and installing the furniture. Sono Motors receives modern and high-quality workplaces that can be adapted to changing needs at any time. Since NORNORM's furnishings follow a circular concept, waste is reduced, saving CO₂ emissions. This fits in with the brand philosophy of Sono Motors because the young solar mobility company pursues the mission of accelerating the transport revolution by equipping every vehicle with solar cells. In this way, ranges can be increased, fuel costs lowered and CO₂ emissions reduced.

NORNORM expanded its activities to the German-speaking market in the spring of this year and has already convinced several customers of its concept. NORNORM's goal and vision is to extend the circular economy model to office furniture by having corporate customers subscribe to use furniture instead of buying it in the future. Start-ups in particular, but also cutting-edge corporations, which nowadays have to adapt ever faster, rely on this flexibility. On the one hand, in terms of designing and implementing office space concepts, and on the other hand, financially. On the customer side, the amount of personnel required for office planning is reduced to a minimum and the large investment block for office equipment is eliminated and replaced by flexible monthly costs of three euros per square metre of office space. In addition to Sono Motors, NORNORM has other well-known brands among its customers. These include Wolt, Electrolux and Netflix, among others.

"We are pleased to be contributing to Sono Motors' mission with our products. Our involvement conserves human and financial resources at Sono Motors, allowing them to fully focus on their core business. In addition, we enable the necessary flexibility that a young and fast-growing company needs," says Julian Jacobi, Head of Growth Germany at NORNORM.

"NORNORM is the right partner for our needs. We are agile and have to adapt repeatedly and quickly to changes and challenges. We create climate-friendly solutions and expect the same from our partners. NORNORM meets our requirements here as well," says Mats Stoyhe, Officer Manager at Sono Motors.

ABOUT NORNORM

NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people, and the planet. NORNORM is not just a concept, a company, or a service — it is a new and circular way of doing business. NORNORM is part of the top 10 finalists for the European PropTech Association - PropTech House 2022 Awards.

For more information, visit www.nornorm.com

ABOUT SONO MOTORS

Sono Motors is on a pioneering mission to accelerate the revolution of mobility by making every vehicle solar. Sono Motors’ disruptive solar technology has been engineered to be seamlessly integrated into a variety of vehicle architectures — including buses, trucks, trailers, and more — to extend range and reduce fuel costs as well as the impact of CO2 emissions, paving the way for climate-friendly mobility.

The Company’s trailblazing vehicle, the Sion, has the potential to become the world’s first affordable solar electric vehicle (SEV) for the masses. Empowered by a strong global community, Sono Motors has over 20,000 reservations with advance down-payments for the Sion as of 1 September 2022.

For more information, visit sonomotors.com

For further information contact:
Julian Jacobi – Head of Growth Germany – julian.jacobi@nornorm.com