NORNORM Circular Passport at Your Service – for Maximum Flexibility and Circularity

Always dedicated to ensure stellar customer service to our clients, NORNORM now unveils the first edition of the Mobile Circular Passport. Embedding technology to make it easier for our clients to gain information on, receive help with, and take care of their office furniture, the passport stands ready at your service. By scanning the QR code attached to your NORNORM furniture, you are now set to report problems, view product details and even explore your furniture's circular history, all in one go.

At NORNORM, we’re thrilled to share that we’ve been named one of the Top 25 fastest-growing startups in the Nordics and Benelux by Sifted, a leading platform for European startup news and insights. This recognition is based on revenue growth over the past three years and underscores the growing demand for innovative, sustainable solutions in the business world.

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“This ranking is a testament to the demand for sustainable solutions and the success of our circular model, furniture as a service. It’s proof that businesses can thrive while driving positive environmental impact,” says Emil Steenhouwer, Deputy CEO at NORNORM.

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At NORNORM, we’re on a mission to revolutionise the office furniture industry—proving that a circular economy isn’t just good for the planet but also a profitable and scalable business model.

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We’re grateful to our bold and forward-thinking customers for embracing the circular economy and driving this transition with us. We’re just getting started. Join us in making circularity the new norm.

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Want to see who else made the list? Check out the Sifted Leaderboard!

NORNORM Circular Passport at Your Service – for Maximum Flexibility and Circularity

Always dedicated to ensure stellar customer service to our clients, NORNORM now unveils the first edition of the Mobile Circular Passport. Embedding technology to make it easier for our clients to gain information on, receive help with, and take care of their office furniture, the passport stands ready at your service. By scanning the QR code attached to your NORNORM furniture, you are now set to report problems, view product details and even explore your furniture's circular history, all in one go.

“The Circular Passport is truly a way to deliver on our furniture-as-a-service promise, being a tool that provides excellent customer service to our clients, while also embodying NORNORM's pledge to circularity and flexibility.”

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- Ulf Öman, Customer Experience Manager at NORNORM

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Features

Report a Problem

Encountering an issue with your furniture? The Circular Passport simplifies the process of reporting problems. Ready for full functionality in Q2 2024, this feature promises a seamless experience in ensuring your furniture remains in perfect condition, underscoring our dedication to hassle-free service and sustainable quality.

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Product Details

Curious about the specifics of your furniture? With the Circular Passport, detailed product information is just a scan away. From measurements and weight to CO2 emissions, we provide full transparency about the environmental impact and physical attributes of your furniture, empowering you with all the knowledge you need.

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Circular History

With the Circular Passport, you’re invited to explore the circular history of your furniture. Discover the story of past locations and learn about the value of each piece's role in NORNORM's circular ecosystem.

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Get started

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Discover the new era of furniture ownership with NORNORM's Circular Passport. Just scan the QR code (usually found underneath your NORNORM furniture) to learn more. Should you find that any furniture included in your subscription lacks QR codes, we encourage you to reach out to us. We’re eager to facilitate their integration during your upcoming service interaction or at the next scheduled check-in.

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You can always report any broken furniture, request a change for your office, or ask about invoicing through accessing your subscription page. If any questions arise, please reach out to us at support@nornorm.com and we will be happy to help.

Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models

Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.

Key Insights

Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.

Takeaway

Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.

Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims

Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.

Key Insights

Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.

Takeaway

To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.

Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts

Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.

Key Insights

Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.

Takeaway

When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.

“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”

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In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.

NORNORM Circular Passport at Your Service – for Maximum Flexibility and Circularity