A collaboration that embodies flexibility, innovation, and sustainability. Behind every vibrant workspace lies a story of transformation and growth.

Client showcase

#

Sweden

Klingit, a cutting-edge alternative to the traditional agency model, embarked on an exciting project to reshape their office space. As a fast-growing company specialising in subscription-based design, copy, and creative production, Klingit aimed to create a workspace that reflected their commitment to high-quality bespoke design and operational agility.

Less climate impact

72.9%

Office location

Sweden

Office size

281 m²

Design style

Nordic Light

As a scale-up company experiencing rapid growth, operational flexibility is paramount to us.

Fredrika Du Rietz, Chief Delivery Officer

Challenges & Objectives

Klingit's rapid expansion presented a unique challenge: the need for a workspace that could adapt swiftly to their scaling team and shifting requirements. Traditional office furniture, with its fixed nature, was a poor fit for their dynamic needs. Fredrika Du Rietz noted, “Traditional office setups posed constraints on our ability to adapt our physical space. We needed a solution that offered flexibility and sustainability.” The team sought a solution that aligned with their operational model and ethos, which led them to NORNORM. The idea of a circular office furniture subscription service resonated deeply with their need for adaptability and sustainability.

NORNORM's Solution

NORNORM’s circular furniture subscription provided Klingit with a flexible, sustainable solution that aligned perfectly with their operational ethos. The adaptable model allowed Klingit to scale their workspace effortlessly, selecting furniture that met both functional and aesthetic needs without the financial burden of ownership.

Impact

The partnership with NORNORM enabled Klingit to create an adaptable, sustainable workspace that supports growth and innovation, resonating with employees and aligning with the company’s culture. Fredrika praised the experience, noting that the NORNORM model allowed Klingit to adjust their office to evolving needs seamlessly.

Fredrika Du Rietz, Chief Delivery Officer

We’re a fast-growing company that needs a certain level of flexibility which Nornorm’s solution provides for us.

As a subscription-based service ourselves, we see the value in this setup and enjoy working with other companies that are focused on innovative solutions and pushing the boundaries in their industry.

Looking to furnish your own office?

A collaboration that embodies flexibility, innovation, and sustainability. Behind every vibrant workspace lies a story of transformation and growth.

Client showcase

#

Sweden

As a fast-growing company specialising in subscription-based design, copy, and creative production, Klingit aimed to create a workspace that reflected their commitment to high-quality bespoke design and operational agility.

Less climate impact

72.9%

Office location

Sweden

Office size

281 m²

Design style

Nordic Light

Looking to furnish your own office?

Klingit

Klingit, a cutting-edge alternative to the traditional agency model, embarked on an exciting project to reshape their office space. As a fast-growing company specialising in subscription-based design, copy, and creative production, Klingit aimed to create a workspace that reflected their commitment to high-quality bespoke design and operational agility.

Klingit

Klingit, a cutting-edge alternative to the traditional agency model, embarked on an exciting project to reshape their office space. As a fast-growing company specialising in subscription-based design, copy, and creative production, Klingit aimed to create a workspace that reflected their commitment to high-quality bespoke design and operational agility.

Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models
Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.
Key Insights
Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.
Takeaway
Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.
Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims
Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.
Key Insights
Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.
Takeaway
To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.
Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts
Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.
Key Insights
Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.
Takeaway
When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.
“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”

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In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.

Klingit

Klingit, a cutting-edge alternative to the traditional agency model, embarked on an exciting project to reshape their office space. As a fast-growing company specialising in subscription-based design, copy, and creative production, Klingit aimed to create a workspace that reflected their commitment to high-quality bespoke design and operational agility.

Klingit

Klingit, a cutting-edge alternative to the traditional agency model, embarked on an exciting project to reshape their office space. As a fast-growing company specialising in subscription-based design, copy, and creative production, Klingit aimed to create a workspace that reflected their commitment to high-quality bespoke design and operational agility.

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Klingit

Klingit, a cutting-edge alternative to the traditional agency model, embarked on an exciting project to reshape their office space. As a fast-growing company specialising in subscription-based design, copy, and creative production, Klingit aimed to create a workspace that reflected their commitment to high-quality bespoke design and operational agility.