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“Circular Views” is an editorial series produced by Friends of Friends in collaboration with NORNORM. Spotlighting innovative thinkers, each interview explores a different dimension of circularity with the goal of raising awareness and fostering a creatively driven movement rooted in circular practices.
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SCALE UP YOUR BUSINESS, DOWNSIZE, PIVOT
Regardless of why you're moving, a new office offers the opportunity to create a work environment that fosters creativity, well-being, and productivity. One that better reflects your company’s core values and strengthens your brand. But to set your business up for success—both today and in five years—you need to make the right choices.
The moving process itself requires careful planning and can feel overwhelming. But don’t worry. Like any process, it can be broken down into a series of simple steps. We’ve put together a 10-step checklist to help make your move both easier and more enjoyable.
See the move as an opportunity – not just a necessity!
Technology advancements, market changes, and future business plans—since you’re considering a move, you already know that your company’s needs are evolving. It’s important to think about what functions your new office should accommodate: open workspaces, quiet rooms, meeting rooms, kitchens, and social areas. But also, think long-term.
Location is another crucial factor—along with budget. The office’s area can impact both your brand image and attractiveness as an employer. A well-connected location with good transport links is always a plus.
Your new office should satisfy both the head and the heart. Practical factors like size, budget, and lease terms are essential—but it should also feel like a place where your team can thrive.
To navigate the market, you can work with a real estate agent who represents property owners. However, searching on your own often gives you better control over available options. Use websites like objektvision.se and lokalguiden.se, or visit property companies’ websites directly. There are also platforms that specialize in flexible office and co-working solutions.
Before booking viewings, review your existing agreements.
It’s also important to set a realistic timeline for your move—establishing clear deadlines for when you need to be in the new space.
Ask lots of questions! When evaluating an office, it’s not just about square meters, but also how efficiently the space can be used.
Are there wasted areas, like long hallways?
Is the layout flexible for future needs?
Take as much documentation as possible. In addition to floor plans, photos and videos can help when discussing options with colleagues.
At this stage, you should have signed a contract and can start detailed planning.
Check what’s included in the rent.
Discuss with the landlord how electrical outlets, networks, and security systems should be positioned.
Now it’s time to think about furniture—this should be a fun part of the process! Instead of buying expensive furniture that may not suit future needs, consider a subscription model.
With NORNORM’s furniture subscription, for about the price of a cup of coffee per day per employee, you get fully furnished, flexible workspaces.
Need to convert a meeting room into workstations? No problem.
No need for certain furniture anymore? They get restored and reused elsewhere.
NORNORM furnishes your dream office in just six weeks—from design to installation.
✔️ Send a floor plan → Receive a 3D design proposal within 48 hours.
✔️ No large investments. No hassle. No dealing with multiple suppliers.
Your office is a showcase for your brand. To create an environment that truly represents your company, think beyond expensive furniture.
✔️ Wall colors, lighting, signage, textiles, and decorations can make a huge difference.
✔️ Plants not only enhance aesthetics but also reduce stress and boost productivity.
As they say: "The devil is in the details."
Next, hire a moving company. Check references and compare quotes. Decide if you’ll pack yourselves or let the movers handle it. Also, consider:
Do you need moving boxes?
Should employees work from home during the transition?
Communicate with your team! A move affects everyone. Make sure they understand why you’re moving and get them excited about the new space.
✔️ Organize office tours before moving to help employees feel involved.
✔️ Inform customers and service providers about your new address.
Congratulations! You’ve reached the finish line. Take a deep breath and enjoy the moment.
(And remember—it’s always more fun to unpack than to pack!)
If you've chosen a flexible office furniture solution, you can be even more relaxed, knowing your setup can evolve as your needs change.
Now for the best part—celebrate! Host a proper office-warming party and showcase your new space to employees, clients, and partners.
(And if you’ve subscribed to NORNORM, you’ll never be stuck with a fixed office design—you can continuously adapt your workspace at no extra cost.)
On February 21, Friends of Friends and NORNORM will launch “Circular Views” — a series of interviews, videos and photography portraits that explore the theme of circularity through the eyes of innovators who have made it front and center of their creative and professional lives.
From a design studio in Munich to the community streets of Glasgow, “Circular Views” follows the theme of circularity as it scales from product design, to business development, all the way to community-wide action and impact.
The series begins with Stefan Diez, the award-winning industrial designer that has been honing his vision for a circular economy while creating iconic lighting and office fixtures for the likes of E15, Hay, Magis, and Midgard, and sharing his insights through teaching at the University of Applied Arts in Vienna.
The second story centers around Anders Jepsen, CEO and Co-Founder of NORNORM, a subscription-based furnishing service working to scale circular business thinking as the new norm in real estate and workspace design across Europe.
Finally, the series moves to Glasgow to meet Sophie Unwin, Founder and Director of Remade Network — the three-year-old Glasgow-based social enterprise empowering community agency and digital inclusion through electronic repair and recycling projects, mending workshops, and job creation programs.
NORNORM is a subscription-based furnishing model on a mission to define the future of how we work. NORNORM’s purpose and vision is to apply a circular model to office interiors.
They specialise in providing flexible, affordable and inspiring work environments through using, and reusing, resources intelligently in order to promote the well-being of both employees, businesses and the planet.
To receive more information about the upcoming series “Circular Views”, interview requests and additional press material, please contact:
Katrina Brindle — katrina.brindle@nornorm.com — +45 31 60 40 89
Friends of Friends supports, enables, and promotes creative culture through publishing, community experiences, and bespoke brand partnerships. We believe that relevant ideas, creative voices, inspiring stories, and enduring experiences have a positive and sustainable impact on society and our daily lives.
To receive more information about the upcoming series “Circular Views”, interview requests and additional press material, please contact:
Tim Seifert — timmi@friendsoffriends.com
On February 21, Friends of Friends and NORNORM will launch “Circular Views” — a series of interviews, videos and photography portraits that explore the theme of circularity through the eyes of innovators who have made it front and center of their creative and professional lives.
From a design studio in Munich to the community streets of Glasgow, “Circular Views” follows the theme of circularity as it scales from product design, to business development, all the way to community-wide action and impact.
The series begins with Stefan Diez, the award-winning industrial designer that has been honing his vision for a circular economy while creating iconic lighting and office fixtures for the likes of E15, Hay, Magis, and Midgard, and sharing his insights through teaching at the University of Applied Arts in Vienna.
The second story centers around Anders Jepsen, CEO and Co-Founder of NORNORM, a subscription-based furnishing service working to scale circular business thinking as the new norm in real estate and workspace design across Europe.
Finally, the series moves to Glasgow to meet Sophie Unwin, Founder and Director of Remade Network — the three-year-old Glasgow-based social enterprise empowering community agency and digital inclusion through electronic repair and recycling projects, mending workshops, and job creation programs.
NORNORM is a subscription-based furnishing model on a mission to define the future of how we work. NORNORM’s purpose and vision is to apply a circular model to office interiors.
They specialise in providing flexible, affordable and inspiring work environments through using, and reusing, resources intelligently in order to promote the well-being of both employees, businesses and the planet.
To receive more information about the upcoming series “Circular Views”, interview requests and additional press material, please contact:
Katrina Brindle — katrina.brindle@nornorm.com — +45 31 60 40 89
Friends of Friends supports, enables, and promotes creative culture through publishing, community experiences, and bespoke brand partnerships. We believe that relevant ideas, creative voices, inspiring stories, and enduring experiences have a positive and sustainable impact on society and our daily lives.
To receive more information about the upcoming series “Circular Views”, interview requests and additional press material, please contact:
Tim Seifert — timmi@friendsoffriends.com
On February 21, Friends of Friends and NORNORM will launch “Circular Views” — a series of interviews, videos and photography portraits that explore the theme of circularity through the eyes of innovators who have made it front and center of their creative and professional lives.
From a design studio in Munich to the community streets of Glasgow, “Circular Views” follows the theme of circularity as it scales from product design, to business development, all the way to community-wide action and impact.
The series begins with Stefan Diez, the award-winning industrial designer that has been honing his vision for a circular economy while creating iconic lighting and office fixtures for the likes of E15, Hay, Magis, and Midgard, and sharing his insights through teaching at the University of Applied Arts in Vienna.
The second story centers around Anders Jepsen, CEO and Co-Founder of NORNORM, a subscription-based furnishing service working to scale circular business thinking as the new norm in real estate and workspace design across Europe.
Finally, the series moves to Glasgow to meet Sophie Unwin, Founder and Director of Remade Network — the three-year-old Glasgow-based social enterprise empowering community agency and digital inclusion through electronic repair and recycling projects, mending workshops, and job creation programs.
NORNORM is a subscription-based furnishing model on a mission to define the future of how we work. NORNORM’s purpose and vision is to apply a circular model to office interiors.
They specialise in providing flexible, affordable and inspiring work environments through using, and reusing, resources intelligently in order to promote the well-being of both employees, businesses and the planet.
To receive more information about the upcoming series “Circular Views”, interview requests and additional press material, please contact:
Katrina Brindle — katrina.brindle@nornorm.com — +45 31 60 40 89
Friends of Friends supports, enables, and promotes creative culture through publishing, community experiences, and bespoke brand partnerships. We believe that relevant ideas, creative voices, inspiring stories, and enduring experiences have a positive and sustainable impact on society and our daily lives.
To receive more information about the upcoming series “Circular Views”, interview requests and additional press material, please contact:
Tim Seifert — timmi@friendsoffriends.com
On February 21, Friends of Friends and NORNORM will launch “Circular Views” — a series of interviews, videos and photography portraits that explore the theme of circularity through the eyes of innovators who have made it front and center of their creative and professional lives.
From a design studio in Munich to the community streets of Glasgow, “Circular Views” follows the theme of circularity as it scales from product design, to business development, all the way to community-wide action and impact.
The series begins with Stefan Diez, the award-winning industrial designer that has been honing his vision for a circular economy while creating iconic lighting and office fixtures for the likes of E15, Hay, Magis, and Midgard, and sharing his insights through teaching at the University of Applied Arts in Vienna.
The second story centers around Anders Jepsen, CEO and Co-Founder of NORNORM, a subscription-based furnishing service working to scale circular business thinking as the new norm in real estate and workspace design across Europe.
Finally, the series moves to Glasgow to meet Sophie Unwin, Founder and Director of Remade Network — the three-year-old Glasgow-based social enterprise empowering community agency and digital inclusion through electronic repair and recycling projects, mending workshops, and job creation programs.
NORNORM is a subscription-based furnishing model on a mission to define the future of how we work. NORNORM’s purpose and vision is to apply a circular model to office interiors.
They specialise in providing flexible, affordable and inspiring work environments through using, and reusing, resources intelligently in order to promote the well-being of both employees, businesses and the planet.
To receive more information about the upcoming series “Circular Views”, interview requests and additional press material, please contact:
Katrina Brindle — katrina.brindle@nornorm.com — +45 31 60 40 89
Friends of Friends supports, enables, and promotes creative culture through publishing, community experiences, and bespoke brand partnerships. We believe that relevant ideas, creative voices, inspiring stories, and enduring experiences have a positive and sustainable impact on society and our daily lives.
To receive more information about the upcoming series “Circular Views”, interview requests and additional press material, please contact:
Tim Seifert — timmi@friendsoffriends.com