NORNORM launches in the Netherlands with MRP collaboration
Disrupting the old, and designing the ‘new normal’
As people prepare to return to work, NORNORM and leading real estate developer MRP have teamed up to create a flexible working solution that’s primed for adaptability.
Founded in 2020, NORNORM is a subscription-based furnishing service founded on a circular business model with the simple premise: Don’t buy office furniture. Subscribe to it. NORNORM subscribers join a service that collaborates and adapts to their needs on a continual basis, ensuring they stay at their most flexible and functional. With a focus on circularity and utilising cutting edge technology to map how office space is actually used, NORNORM’s service is the perfect fit for MRP’s new flexible workspace — MRP Flex Offices.
“We hope that NORNORM can serve as a test case for a better way of doing business — one that emphasizes collaborations based on shared ethics, one that minimizes waste through circular design and business practice, and one that is made to adapt to people’s needs as a rule, not as an exception.”
—Jonas Kjellberg, Co-Founder NORNORM and Chairman of the Board
Three floors in WFC Amsterdam (World Fashion Centre), owned and developed by MRP, in Amsterdam’s New West have been furnished by NORNORM.
With more than 100 years of experience, MRP are pioneers in their field of real estate development. They invest in projects that have an impact on social progress, but also think carefully about sustainability and innovation. They are the first in the Dutch market to partner with NORNORM. Bart Meijer, CEO MRP explains: "Technology, flexibility and innovation are important to our organization. We are pleased and proud that we have started the first project with NORNORM and teamed up with this innovative partner to build on the future of flexible and adaptable workplaces. Many large institutional office users are uncertain about the capacity needed post pandemic. The NORNORM solution gives the greatest flexibility with the smallest environmental impact.”
Technology is a consistent theme within this collaboration. MRP Flex Offices houses TNW Spaces — a recently launched tech hub that houses a fast-growing and vibrant tech community.
"TNW builds workspaces for fast-growing tech companies and talent. We offer the support and flexible workspace solutions that are right for them, so that they can focus on what matters, delivering their very best work. NORNORM is a seamless match with this mission, working with them is a no-brainer to us and a relieve to our fast growing customers.”
— Sophie op den Kamp, Managing Director TNW Spaces.
The future of workspaces The world has changed, and the ways in which we work have changed along with it. As we continue to adapt to this “new normal” we’re left wondering: How do we build the best future of work that’s good for business, responsive to individual well-being, and circular for the good of both people and the planet?
On May 11th, Jonas Kjellberg, Co-Founder and Chairman of the Board of NORNORM; Bart Meijer, Founder and CEO of MRP; Marlot Kiveron, Sustainability Lead of Otrium; and Lauren Razavi, Expert in the future of work and borderless living; discussed live on the future of workspaces in a post-pandemic era, moderated by Sophie op den Kamp, Managing Director of TNW Spaces. Watch the event here.
About
NORNORM is a subscription-based workspace provider on a mission to define the future of how we work — by rethinking the effectiveness of traditional workspaces, the sustainability of furniture use, and the wellbeing of people as they return to their out-of-home work lives. NORNORM has now officially launched in The Netherlands and is already servicing offices across wider Europe. Contact Katrina Brindle – Communications Lead katrina.brindle@nornorm.comAbout MRP
MRP is a Dutch real estate and development corporate firm with 1.5 million square meters of real estate throughout the Netherlands. With extensive experience in property investment, MRP is a leader in the Dutch market. MRP Flex Offices is a flexible and affordable office concept of MRP, real estate developer and investor in the Netherlands. www.mrpdevelopment.nl
Exclusive Insights from NORNORM's Circular Breakfast at Tech Arena 2024
At this year's Tech Arena, one of Scandinavia's largest tech events, NORNORM hosted the Circular Breakfast, bringing together industry leaders, innovators, and forward-thinkers to explore the role of technology in shaping the future of circular companies. We caught up with a few of our expert panellists afterwards to gain exclusive insights on the topics discussed.
Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models
Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.
Key Insights
Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.
Takeaway
Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.
Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims
Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.
Key Insights
Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.
Takeaway
To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.
Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts
Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.
Key Insights
Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.
Takeaway
When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.
“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”
Some subtitle
In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.
NORNORM launches in the Netherlands with MRP collaboration
Disrupting the old, and designing the ‘new normal’
As people prepare to return to work, NORNORM and leading real estate developer MRP have teamed up to create a flexible working solution that’s primed for adaptability.
Founded in 2020, NORNORM is a subscription-based furnishing service founded on a circular business model with the simple premise: Don’t buy office furniture. Subscribe to it. NORNORM subscribers join a service that collaborates and adapts to their needs on a continual basis, ensuring they stay at their most flexible and functional. With a focus on circularity and utilising cutting edge technology to map how office space is actually used, NORNORM’s service is the perfect fit for MRP’s new flexible workspace — MRP Flex Offices.
“We hope that NORNORM can serve as a test case for a better way of doing business — one that emphasizes collaborations based on shared ethics, one that minimizes waste through circular design and business practice, and one that is made to adapt to people’s needs as a rule, not as an exception.”
—Jonas Kjellberg, Co-Founder NORNORM and Chairman of the Board
Three floors in WFC Amsterdam (World Fashion Centre), owned and developed by MRP, in Amsterdam’s New West have been furnished by NORNORM.
With more than 100 years of experience, MRP are pioneers in their field of real estate development. They invest in projects that have an impact on social progress, but also think carefully about sustainability and innovation. They are the first in the Dutch market to partner with NORNORM. Bart Meijer, CEO MRP explains: "Technology, flexibility and innovation are important to our organization. We are pleased and proud that we have started the first project with NORNORM and teamed up with this innovative partner to build on the future of flexible and adaptable workplaces. Many large institutional office users are uncertain about the capacity needed post pandemic. The NORNORM solution gives the greatest flexibility with the smallest environmental impact.”
Technology is a consistent theme within this collaboration. MRP Flex Offices houses TNW Spaces — a recently launched tech hub that houses a fast-growing and vibrant tech community.
"TNW builds workspaces for fast-growing tech companies and talent. We offer the support and flexible workspace solutions that are right for them, so that they can focus on what matters, delivering their very best work. NORNORM is a seamless match with this mission, working with them is a no-brainer to us and a relieve to our fast growing customers.”
— Sophie op den Kamp, Managing Director TNW Spaces.
The future of workspaces The world has changed, and the ways in which we work have changed along with it. As we continue to adapt to this “new normal” we’re left wondering: How do we build the best future of work that’s good for business, responsive to individual well-being, and circular for the good of both people and the planet?
On May 11th, Jonas Kjellberg, Co-Founder and Chairman of the Board of NORNORM; Bart Meijer, Founder and CEO of MRP; Marlot Kiveron, Sustainability Lead of Otrium; and Lauren Razavi, Expert in the future of work and borderless living; discussed live on the future of workspaces in a post-pandemic era, moderated by Sophie op den Kamp, Managing Director of TNW Spaces. Watch the event here.
About
NORNORM is a subscription-based workspace provider on a mission to define the future of how we work — by rethinking the effectiveness of traditional workspaces, the sustainability of furniture use, and the wellbeing of people as they return to their out-of-home work lives. NORNORM has now officially launched in The Netherlands and is already servicing offices across wider Europe. Contact Katrina Brindle – Communications Lead katrina.brindle@nornorm.comAbout MRP
MRP is a Dutch real estate and development corporate firm with 1.5 million square meters of real estate throughout the Netherlands. With extensive experience in property investment, MRP is a leader in the Dutch market. MRP Flex Offices is a flexible and affordable office concept of MRP, real estate developer and investor in the Netherlands. www.mrpdevelopment.nl
NORNORM launches in the Netherlands with MRP collaboration
Disrupting the old, and designing the ‘new normal’
As people prepare to return to work, NORNORM and leading real estate developer MRP have teamed up to create a flexible working solution that’s primed for adaptability.
Founded in 2020, NORNORM is a subscription-based furnishing service founded on a circular business model with the simple premise: Don’t buy office furniture. Subscribe to it. NORNORM subscribers join a service that collaborates and adapts to their needs on a continual basis, ensuring they stay at their most flexible and functional. With a focus on circularity and utilising cutting edge technology to map how office space is actually used, NORNORM’s service is the perfect fit for MRP’s new flexible workspace — MRP Flex Offices.
“We hope that NORNORM can serve as a test case for a better way of doing business — one that emphasizes collaborations based on shared ethics, one that minimizes waste through circular design and business practice, and one that is made to adapt to people’s needs as a rule, not as an exception.”
—Jonas Kjellberg, Co-Founder NORNORM and Chairman of the Board
Three floors in WFC Amsterdam (World Fashion Centre), owned and developed by MRP, in Amsterdam’s New West have been furnished by NORNORM.
With more than 100 years of experience, MRP are pioneers in their field of real estate development. They invest in projects that have an impact on social progress, but also think carefully about sustainability and innovation. They are the first in the Dutch market to partner with NORNORM. Bart Meijer, CEO MRP explains: "Technology, flexibility and innovation are important to our organization. We are pleased and proud that we have started the first project with NORNORM and teamed up with this innovative partner to build on the future of flexible and adaptable workplaces. Many large institutional office users are uncertain about the capacity needed post pandemic. The NORNORM solution gives the greatest flexibility with the smallest environmental impact.”
Technology is a consistent theme within this collaboration. MRP Flex Offices houses TNW Spaces — a recently launched tech hub that houses a fast-growing and vibrant tech community.
"TNW builds workspaces for fast-growing tech companies and talent. We offer the support and flexible workspace solutions that are right for them, so that they can focus on what matters, delivering their very best work. NORNORM is a seamless match with this mission, working with them is a no-brainer to us and a relieve to our fast growing customers.”
— Sophie op den Kamp, Managing Director TNW Spaces.
The future of workspaces The world has changed, and the ways in which we work have changed along with it. As we continue to adapt to this “new normal” we’re left wondering: How do we build the best future of work that’s good for business, responsive to individual well-being, and circular for the good of both people and the planet?
On May 11th, Jonas Kjellberg, Co-Founder and Chairman of the Board of NORNORM; Bart Meijer, Founder and CEO of MRP; Marlot Kiveron, Sustainability Lead of Otrium; and Lauren Razavi, Expert in the future of work and borderless living; discussed live on the future of workspaces in a post-pandemic era, moderated by Sophie op den Kamp, Managing Director of TNW Spaces. Watch the event here.
About
NORNORM is a subscription-based workspace provider on a mission to define the future of how we work — by rethinking the effectiveness of traditional workspaces, the sustainability of furniture use, and the wellbeing of people as they return to their out-of-home work lives. NORNORM has now officially launched in The Netherlands and is already servicing offices across wider Europe. Contact Katrina Brindle – Communications Lead katrina.brindle@nornorm.comAbout MRP
MRP is a Dutch real estate and development corporate firm with 1.5 million square meters of real estate throughout the Netherlands. With extensive experience in property investment, MRP is a leader in the Dutch market. MRP Flex Offices is a flexible and affordable office concept of MRP, real estate developer and investor in the Netherlands. www.mrpdevelopment.nl
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