Scalable and Sustainable: NORNORM and Antilooppi unveil a Plug-and-Play office solution in Helsinki
Client showcase
#
Real Estate
Sweden
NORNORM, a Nordic scale-up company with a fully circular business model that provides office furniture on subscriptions, announced a new partnership with real estate investment company, Antilooppi in Finland. Together, the two companies are offering a sustainable approach to office spaces, combining flexibility, circularity, and a subscription-based model that aligns with the evolving needs of today’s businesses.
Scalable and Sustainable: NORNORM and Antilooppi unveil a Plug-and-Play office solution in Helsinki
Client showcase
#
Real Estate
Sweden
Together, the two companies are offering a sustainable approach to office spaces, combining flexibility, circularity, and a subscription-based model that aligns with the evolving needs of today’s businesses.
Scalable and Sustainable: NORNORM and Antilooppi unveil a Plug-and-Play office solution in Helsinki
NORNORM, a Nordic scale-up company with a fully circular business model that provides office furniture on subscriptions, announced a new partnership with real estate investment company, Antilooppi in Finland. Together, the two companies are offering a sustainable approach to office spaces, combining flexibility, circularity, and a subscription-based model that aligns with the evolving needs of today’s businesses.
SCALE UP YOUR BUSINESS, DOWNSIZE, PIVOT
Regardless of why you're moving, a new office offers the opportunity to create a work environment that fosters creativity, well-being, and productivity. One that better reflects your company’s core values and strengthens your brand. But to set your business up for success—both today and in five years—you need to make the right choices.
The moving process itself requires careful planning and can feel overwhelming. But don’t worry. Like any process, it can be broken down into a series of simple steps. We’ve put together a 10-step checklist to help make your move both easier and more enjoyable.
See the move as an opportunity – not just a necessity!
Technology advancements, market changes, and future business plans—since you’re considering a move, you already know that your company’s needs are evolving. It’s important to think about what functions your new office should accommodate: open workspaces, quiet rooms, meeting rooms, kitchens, and social areas. But also, think long-term.
Can the space be easily reconfigured?
Will a meeting room today need to become an open workspace in a few years?
Location is another crucial factor—along with budget. The office’s area can impact both your brand image and attractiveness as an employer. A well-connected location with good transport links is always a plus.
2. FIND THE RIGHT OFFICE SPACE: USE BOT LOGIC AND EMOTION
Your new office should satisfy both the head and the heart. Practical factors like size, budget, and lease terms are essential—but it should also feel like a place where your team can thrive.
To navigate the market, you can work with a real estate agent who represents property owners. However, searching on your own often gives you better control over available options. Use websites like objektvision.se and lokalguiden.se, or visit property companies’ websites directly. There are also platforms that specialize in flexible office and co-working solutions.
3. REVIEW YOUR CURRENT CONTRACTS
Before booking viewings, review your existing agreements.
How long are you committed to your current lease?
What services (e.g. alars, internet, printers, coffee machines) are tied to the office?
It’s also important to set a realistic timeline for your move—establishing clear deadlines for when you need to be in the new space.
4. MASTER THE OFFICE VIEWINGS
Ask lots of questions! When evaluating an office, it’s not just about square meters, but also how efficiently the space can be used.
Are there wasted areas, like long hallways? Is the layout flexible for future needs?
Take as much documentation as possible. In addition to floor plans, photos and videos can help when discussing options with colleagues.
5. SECURE THE INFRASTRUCTURE
At this stage, you should have signed a contract and can start detailed planning.
Check what’s included in the rent. Discuss with the landlord how electrical outlets, networks, and security systems should be positioned.
6. SIMPLIFY THE FURNISHING DECISIONS
Now it’s time to think about furniture—this should be a fun part of the process! Instead of buying expensive furniture that may not suit future needs, consider a subscription model.
With NORNORM’s furniture subscription, for about the price of a cup of coffee per day per employee, you get fully furnished, flexible workspaces.
Need to convert a meeting room into workstations? No problem. No need for certain furniture anymore? They get restored and reused elsewhere.
NORNORM furnishes your dream office in just six weeks—from design to installation.
✔️ Send a floor plan → Receive a 3D design proposal within 48 hours. ✔️ No large investments. No hassle. No dealing with multiple suppliers.
7. CUSTOMIZE YOUR OFFICE TO REFLECT YOUR BRAND
Your office is a showcase for your brand. To create an environment that truly represents your company, think beyond expensive furniture.
✔️ Wall colors, lighting, signage, textiles, and decorations can make a huge difference. ✔️ Plants not only enhance aesthetics but also reduce stress and boost productivity.
As they say: "The devil is in the details."
8. BOOK MOVERS, ENAGE EMPLOYEES AND INFORM STAKEHOLDERS
Next, hire a moving company. Check references and compare quotes. Decide if you’ll pack yourselves or let the movers handle it. Also, consider:
Do you need moving boxes? Should employees work from home during the transition?
Communicate with your team! A move affects everyone. Make sure they understand why you’re moving and get them excited about the new space.
✔️ Organize office tours before moving to help employees feel involved. ✔️ Inform customers and service providers about your new address.
9. MOVE IN!
Congratulations! You’ve reached the finish line. Take a deep breath and enjoy the moment.
(And remember—it’s always more fun to unpack than to pack!)
If you've chosen a flexible office furniture solution, you can be even more relaxed, knowing your setup can evolve as your needs change.
10. CELEBRATE! (AND ADJUST IF NEEDED)
Now for the best part—celebrate! Host a proper office-warming party and showcase your new space to employees, clients, and partners.
(And if you’ve subscribed to NORNORM, you’ll never be stuck with a fixed office design—you can continuously adapt your workspace at no extra cost.)
Scalable and Sustainable: NORNORM and Antilooppi unveil a Plug-and-Play office solution in Helsinki
NORNORM, a Nordic scale-up company with a fully circular business model that provides office furniture on subscriptions, announced a new partnership with real estate investment company, Antilooppi in Finland. Together, the two companies are offering a sustainable approach to office spaces, combining flexibility, circularity, and a subscription-based model that aligns with the evolving needs of today’s businesses.
Antilooppi and NORNORM introduce a unique plug-and-play solution: Antilooppi’s "Aina Valmis" offices now include NORNORM as an integrated furniture option. This allows all tenants to access flexible, high-quality office furnishings as part of their ready-to-use spaces, offering convenience and adaptability across all locations.
This partnership takes center stage in Antilooppi’s latest “Aina Valmis” (Always Ready) office concept, newly launched at the iconic Paasitalo building in Hakaniemi, Helsinki. The 1950s-inspired building has been carefully modernised to offer, move-in-ready office spaces. Through the new collaboration with NORNORM, these offices offer a flexible furniture subscription service, enabling businesses to enjoy Nordic-designed furniture without the need for upfront investments or long-term commitments.
"As a responsible property owner, we always want to offer our clients the best possible solution, and our collaboration with NORNORM is a great example of this," comments Antilooppi CEO Tuomas Sahi.
Through NORNORM’s subscription-based model, businesses can effortlessly furnish their workspaces, scaling their office needs as they grow, all while contributing to a sustainable, circular economy. This solution is ideal for companies looking for agility, cost-efficiency, and environmentally responsible practices.
“Our collaboration with Antilooppi demonstrates how we together can bring more sustainable and modern solutions to clients. Our service, based on the circular economy, is designed to adapt to clients' needs and reduce resource waste—not as an exception, but as a rule. We are excited to be part of this development, where workspaces are both efficient and environmentally friendly,” says Jonas Kjellberg, Founder & Chairman of the Board at NORNORM.
The collaboration exemplifies how businesses can adopt circular economy practices without compromising on quality or aesthetics. NORNORM’s subscription service reduces waste by reusing and refurbishing furniture, while Aina Valmis spaces are built with eco-friendly materials and designed to minimise the need for extensive renovations between tenants.
"The growth of Aina Valmis has been remarkable, and we are excited about its expansion to the excellent location of Hakaniemi. The Aina Valmis office provides a flexible and effortless solution that scales with a company's growth and is also sustainable. With everything thoughtfully prepared, companies simply need to bring their people and business here. This way, they can focus on their core operations while their space and furniture needs are handled flexibly," says Johanna Sarekoski, Antilooppi's Director of Concepts and Marketing.
As the Aina Valmis concept expands rapidly across the Helsinki metropolitan area, this collaboration between NORNORM and Antilooppi is set to redefine the way companies think about their office spaces—focusing on flexibility, sustainability, and the circular economy.
Photocredit: Mikael Petterson/Antiloopi
About NORNORM
NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. This is good for business, people, and the planet.
Backed by Inter IKEA and Verdane among others. NORNORM is on a mission to redefine the future of work by creating a fully circular business model for workspace furniture.
Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models
Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.
Key Insights
Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.
Takeaway
Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.
Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims
Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.
Key Insights
Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.
Takeaway
To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.
Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts
Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.
Key Insights
Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.
Takeaway
When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.
“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”
Some subtitle
In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.
Scalable and Sustainable: NORNORM and Antilooppi unveil a Plug-and-Play office solution in Helsinki
NORNORM, a Nordic scale-up company with a fully circular business model that provides office furniture on subscriptions, announced a new partnership with real estate investment company, Antilooppi in Finland. Together, the two companies are offering a sustainable approach to office spaces, combining flexibility, circularity, and a subscription-based model that aligns with the evolving needs of today’s businesses.
Antilooppi and NORNORM introduce a unique plug-and-play solution: Antilooppi’s "Aina Valmis" offices now include NORNORM as an integrated furniture option. This allows all tenants to access flexible, high-quality office furnishings as part of their ready-to-use spaces, offering convenience and adaptability across all locations.
This partnership takes center stage in Antilooppi’s latest “Aina Valmis” (Always Ready) office concept, newly launched at the iconic Paasitalo building in Hakaniemi, Helsinki. The 1950s-inspired building has been carefully modernised to offer, move-in-ready office spaces. Through the new collaboration with NORNORM, these offices offer a flexible furniture subscription service, enabling businesses to enjoy Nordic-designed furniture without the need for upfront investments or long-term commitments.
"As a responsible property owner, we always want to offer our clients the best possible solution, and our collaboration with NORNORM is a great example of this," comments Antilooppi CEO Tuomas Sahi.
Through NORNORM’s subscription-based model, businesses can effortlessly furnish their workspaces, scaling their office needs as they grow, all while contributing to a sustainable, circular economy. This solution is ideal for companies looking for agility, cost-efficiency, and environmentally responsible practices.
“Our collaboration with Antilooppi demonstrates how we together can bring more sustainable and modern solutions to clients. Our service, based on the circular economy, is designed to adapt to clients' needs and reduce resource waste—not as an exception, but as a rule. We are excited to be part of this development, where workspaces are both efficient and environmentally friendly,” says Jonas Kjellberg, Founder & Chairman of the Board at NORNORM.
The collaboration exemplifies how businesses can adopt circular economy practices without compromising on quality or aesthetics. NORNORM’s subscription service reduces waste by reusing and refurbishing furniture, while Aina Valmis spaces are built with eco-friendly materials and designed to minimise the need for extensive renovations between tenants.
"The growth of Aina Valmis has been remarkable, and we are excited about its expansion to the excellent location of Hakaniemi. The Aina Valmis office provides a flexible and effortless solution that scales with a company's growth and is also sustainable. With everything thoughtfully prepared, companies simply need to bring their people and business here. This way, they can focus on their core operations while their space and furniture needs are handled flexibly," says Johanna Sarekoski, Antilooppi's Director of Concepts and Marketing.
As the Aina Valmis concept expands rapidly across the Helsinki metropolitan area, this collaboration between NORNORM and Antilooppi is set to redefine the way companies think about their office spaces—focusing on flexibility, sustainability, and the circular economy.
Photocredit: Mikael Petterson/Antiloopi
About NORNORM
NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. This is good for business, people, and the planet.
Backed by Inter IKEA and Verdane among others. NORNORM is on a mission to redefine the future of work by creating a fully circular business model for workspace furniture.
Scalable and Sustainable: NORNORM and Antilooppi unveil a Plug-and-Play office solution in Helsinki
NORNORM, a Nordic scale-up company with a fully circular business model that provides office furniture on subscriptions, announced a new partnership with real estate investment company, Antilooppi in Finland. Together, the two companies are offering a sustainable approach to office spaces, combining flexibility, circularity, and a subscription-based model that aligns with the evolving needs of today’s businesses.
Antilooppi and NORNORM introduce a unique plug-and-play solution: Antilooppi’s "Aina Valmis" offices now include NORNORM as an integrated furniture option. This allows all tenants to access flexible, high-quality office furnishings as part of their ready-to-use spaces, offering convenience and adaptability across all locations.
This partnership takes center stage in Antilooppi’s latest “Aina Valmis” (Always Ready) office concept, newly launched at the iconic Paasitalo building in Hakaniemi, Helsinki. The 1950s-inspired building has been carefully modernised to offer, move-in-ready office spaces. Through the new collaboration with NORNORM, these offices offer a flexible furniture subscription service, enabling businesses to enjoy Nordic-designed furniture without the need for upfront investments or long-term commitments.
"As a responsible property owner, we always want to offer our clients the best possible solution, and our collaboration with NORNORM is a great example of this," comments Antilooppi CEO Tuomas Sahi.
Through NORNORM’s subscription-based model, businesses can effortlessly furnish their workspaces, scaling their office needs as they grow, all while contributing to a sustainable, circular economy. This solution is ideal for companies looking for agility, cost-efficiency, and environmentally responsible practices.
“Our collaboration with Antilooppi demonstrates how we together can bring more sustainable and modern solutions to clients. Our service, based on the circular economy, is designed to adapt to clients' needs and reduce resource waste—not as an exception, but as a rule. We are excited to be part of this development, where workspaces are both efficient and environmentally friendly,” says Jonas Kjellberg, Founder & Chairman of the Board at NORNORM.
The collaboration exemplifies how businesses can adopt circular economy practices without compromising on quality or aesthetics. NORNORM’s subscription service reduces waste by reusing and refurbishing furniture, while Aina Valmis spaces are built with eco-friendly materials and designed to minimise the need for extensive renovations between tenants.
"The growth of Aina Valmis has been remarkable, and we are excited about its expansion to the excellent location of Hakaniemi. The Aina Valmis office provides a flexible and effortless solution that scales with a company's growth and is also sustainable. With everything thoughtfully prepared, companies simply need to bring their people and business here. This way, they can focus on their core operations while their space and furniture needs are handled flexibly," says Johanna Sarekoski, Antilooppi's Director of Concepts and Marketing.
As the Aina Valmis concept expands rapidly across the Helsinki metropolitan area, this collaboration between NORNORM and Antilooppi is set to redefine the way companies think about their office spaces—focusing on flexibility, sustainability, and the circular economy.
Photocredit: Mikael Petterson/Antiloopi
About NORNORM
NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. This is good for business, people, and the planet.
Backed by Inter IKEA and Verdane among others. NORNORM is on a mission to redefine the future of work by creating a fully circular business model for workspace furniture.
Scalable and Sustainable: NORNORM and Antilooppi unveil a Plug-and-Play office solution in Helsinki
NORNORM, a Nordic scale-up company with a fully circular business model that provides office furniture on subscriptions, announced a new partnership with real estate investment company, Antilooppi in Finland. Together, the two companies are offering a sustainable approach to office spaces, combining flexibility, circularity, and a subscription-based model that aligns with the evolving needs of today’s businesses.
Antilooppi and NORNORM introduce a unique plug-and-play solution: Antilooppi’s "Aina Valmis" offices now include NORNORM as an integrated furniture option. This allows all tenants to access flexible, high-quality office furnishings as part of their ready-to-use spaces, offering convenience and adaptability across all locations.
This partnership takes center stage in Antilooppi’s latest “Aina Valmis” (Always Ready) office concept, newly launched at the iconic Paasitalo building in Hakaniemi, Helsinki. The 1950s-inspired building has been carefully modernised to offer, move-in-ready office spaces. Through the new collaboration with NORNORM, these offices offer a flexible furniture subscription service, enabling businesses to enjoy Nordic-designed furniture without the need for upfront investments or long-term commitments.
"As a responsible property owner, we always want to offer our clients the best possible solution, and our collaboration with NORNORM is a great example of this," comments Antilooppi CEO Tuomas Sahi.
Through NORNORM’s subscription-based model, businesses can effortlessly furnish their workspaces, scaling their office needs as they grow, all while contributing to a sustainable, circular economy. This solution is ideal for companies looking for agility, cost-efficiency, and environmentally responsible practices.
“Our collaboration with Antilooppi demonstrates how we together can bring more sustainable and modern solutions to clients. Our service, based on the circular economy, is designed to adapt to clients' needs and reduce resource waste—not as an exception, but as a rule. We are excited to be part of this development, where workspaces are both efficient and environmentally friendly,” says Jonas Kjellberg, Founder & Chairman of the Board at NORNORM.
The collaboration exemplifies how businesses can adopt circular economy practices without compromising on quality or aesthetics. NORNORM’s subscription service reduces waste by reusing and refurbishing furniture, while Aina Valmis spaces are built with eco-friendly materials and designed to minimise the need for extensive renovations between tenants.
"The growth of Aina Valmis has been remarkable, and we are excited about its expansion to the excellent location of Hakaniemi. The Aina Valmis office provides a flexible and effortless solution that scales with a company's growth and is also sustainable. With everything thoughtfully prepared, companies simply need to bring their people and business here. This way, they can focus on their core operations while their space and furniture needs are handled flexibly," says Johanna Sarekoski, Antilooppi's Director of Concepts and Marketing.
As the Aina Valmis concept expands rapidly across the Helsinki metropolitan area, this collaboration between NORNORM and Antilooppi is set to redefine the way companies think about their office spaces—focusing on flexibility, sustainability, and the circular economy.
Photocredit: Mikael Petterson/Antiloopi
About NORNORM
NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. This is good for business, people, and the planet.
Backed by Inter IKEA and Verdane among others. NORNORM is on a mission to redefine the future of work by creating a fully circular business model for workspace furniture.
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