NORNORM launches in the Netherlands with MRP collaboration

Client showcase

#

Disrupting the old, and designing the ‘new normal’

Moins d'impact sur le climat

Emplacement du bureau

Taille des bureaux

Le style du design

Défis et objectifs

La solution de NORNORM

L'impact

Vous cherchez à meubler votre propre bureau ?

NORNORM launches in the Netherlands with MRP collaboration

Client showcase

#

Less climate impact

Office location

Office size

Design style

Looking to furnish your own office?

NORNORM launches in the Netherlands with MRP collaboration

Disrupting the old, and designing the ‘new normal’

SCALE UP YOUR BUSINESS, DOWNSIZE, PIVOT

Regardless of why you're moving, a new office offers the opportunity to create a work environment that fosters creativity, well-being, and productivity. One that better reflects your company’s core values and strengthens your brand. But to set your business up for success—both today and in five years—you need to make the right choices.

The moving process itself requires careful planning and can feel overwhelming. But don’t worry. Like any process, it can be broken down into a series of simple steps. We’ve put together a 10-step checklist to help make your move both easier and more enjoyable.

See the move as an opportunity – not just a necessity!

Technology advancements, market changes, and future business plans—since you’re considering a move, you already know that your company’s needs are evolving. It’s important to think about what functions your new office should accommodate: open workspaces, quiet rooms, meeting rooms, kitchens, and social areas. But also, think long-term.

  • Can the space be easily reconfigured?
  • Will a meeting room today need to become an open workspace in a few years?


Location is another crucial factor—along with budget. The office’s area can impact both your brand image and attractiveness as an employer. A well-connected location with good transport links is always a plus.

2. FIND THE RIGHT OFFICE SPACE: 
USE BOT LOGIC AND EMOTION


Your new office should satisfy both the head and the heart. Practical factors like size, budget, and lease terms are essential—but it should also feel like a place where your team can thrive.


To navigate the market, you can work with a real estate agent who represents property owners. However, searching on your own often gives you better control over available options. Use websites like objektvision.se and lokalguiden.se, or visit property companies’ websites directly. There are also platforms that specialize in flexible office and co-working solutions.

3. REVIEW YOUR CURRENT CONTRACTS


Before booking viewings, review your existing agreements.

  • How long are you committed to your current lease?
  • What services (e.g. alars, internet, printers, coffee machines) are tied to the office?


It’s also important to set a realistic timeline for your move—establishing clear deadlines for when you need to be in the new space.

4. MASTER THE OFFICE VIEWINGS


Ask lots of questions! When evaluating an office, it’s not just about square meters, but also how efficiently the space can be used.


Are there wasted areas, like long hallways?
Is the layout flexible for future needs?


Take as much documentation as possible. In addition to floor plans, photos and videos can help when discussing options with colleagues.

5. SECURE THE INFRASTRUCTURE


At this stage, you should have signed a contract and can start detailed planning.


Check what’s included in the rent.
Discuss with the landlord how electrical outlets, networks, and security systems should be positioned.

6. SIMPLIFY THE FURNISHING DECISIONS


Now it’s time to think about furniture—this should be a fun part of the process! Instead of buying expensive furniture that may not suit future needs, consider a subscription model.


With NORNORM’s furniture subscription, for about the price of a cup of coffee per day per employee, you get fully furnished, flexible workspaces.


Need to convert a meeting room into workstations? No problem.
No need for certain furniture anymore? They get restored and reused elsewhere.


NORNORM furnishes your dream office in just six weeks—from design to installation.


✔️ Send a floor plan → Receive a 3D design proposal within 48 hours.
✔️ No large investments. No hassle. No dealing with multiple suppliers.

7. CUSTOMIZE YOUR OFFICE TO REFLECT YOUR BRAND


Your office is a showcase for your brand. To create an environment that truly represents your company, think beyond expensive furniture.


✔️ Wall colors, lighting, signage, textiles, and decorations can make a huge difference.
✔️ Plants not only enhance aesthetics but also reduce stress and boost productivity.


As they say: "The devil is in the details."

8. BOOK MOVERS, ENAGE EMPLOYEES AND INFORM STAKEHOLDERS


Next, hire a moving company. Check references and compare quotes. Decide if you’ll pack yourselves or let the movers handle it. Also, consider:


Do you need moving boxes?
Should employees work from home during the transition?


Communicate with your team! A move affects everyone. Make sure they understand why you’re moving and get them excited about the new space.


✔️ Organize office tours before moving to help employees feel involved.
✔️ Inform customers and service providers about your new address.

9. MOVE IN!


Congratulations! You’ve reached the finish line. Take a deep breath and enjoy the moment.


(And remember—it’s always more fun to unpack than to pack!)


If you've chosen a flexible office furniture solution, you can be even more relaxed, knowing your setup can evolve as your needs change.

10. CELEBRATE! (AND ADJUST IF NEEDED)


Now for the best part—celebrate! Host a proper office-warming party and showcase your new space to employees, clients, and partners.


(And if you’ve subscribed to NORNORM, you’ll never be stuck with a fixed office design—you can continuously adapt your workspace at no extra cost.)

NORNORM launches in the Netherlands with MRP collaboration

Disrupting the old, and designing the ‘new normal’

As people prepare to return to work, NORNORM and leading real estate developer MRP have teamed up to create a flexible working solution that’s primed for adaptability.

Founded in 2020, NORNORM is a subscription-based furnishing service founded on a circular business model with the simple premise: Don’t buy office furniture. Subscribe to it. NORNORM subscribers join a service that collaborates and adapts to their needs on a continual basis, ensuring they stay at their most flexible and functional. With a focus on circularity and utilising cutting edge technology to map how office space is actually used, NORNORM’s service is the perfect fit for MRP’s new flexible workspace — MRP Flex Offices.

“We hope that NORNORM can serve as a test case for a better way of doing business — one that emphasises collaborations based on shared ethics, one that minimises waste through circular design and business practice, and one that is made to adapt to people’s needs as a rule, not as an exception.”

—Jonas Kjellberg, Co-Founder NORNORM and Chairman of the Board

mrp.jpg

Three floors in WFC Amsterdam (World Fashion Centre), owned and developed by MRP,  in Amsterdam’s New West have been furnished by NORNORM.

With more than 100 years of experience, MRP are pioneers in their field of real estate development. They invest in projects that have an impact on social progress, but also think carefully about sustainability and innovation. They are the first in the Dutch market to partner with NORNORM. Bart Meijer, CEO MRP explains: "Technology, flexibility and innovation are important to our organization. We are pleased and proud that we have started the first project with NORNORM and teamed up with this innovative partner to build on the future of flexible and adaptable workplaces. Many large institutional office users are uncertain about the capacity needed post pandemic. The NORNORM solution gives the greatest flexibility with the smallest environmental impact.”

Technology is a consistent theme within this collaboration. MRP Flex Offices houses TNW Spaces — a recently launched tech hub that houses a fast-growing and vibrant tech community.

"TNW builds workspaces for fast-growing tech companies and talent. We offer the support and flexible workspace solutions that are right for them, so that they can focus on what matters, delivering their very best work. NORNORM is a seamless match with this mission, working with them is a no-brainer to us and a relieve to our fast growing customers.”

— Sophie op den Kamp, Managing Director TNW Spaces.

MRP Workspace

The future of workspaces The world has changed, and the ways in which we work have changed along with it. As we continue to adapt to this “new normal” we’re left wondering: How do we build the best future of work that’s good for business, responsive to individual well-being, and circular for the good of both people and the planet?

On May 11th, Jonas Kjellberg, Co-Founder and Chairman of the Board of NORNORM; Bart Meijer, Founder and CEO of MRP; Marlot Kiveron, Sustainability Lead of Otrium; and Lauren Razavi, Expert in the future of work and borderless living; discussed live on the future of workspaces in a post-pandemic era, moderated by Sophie op den Kamp, Managing Director of TNW Spaces. Watch the event here.

About

NORNORM is a subscription-based workspace provider on a mission to define the future of how we work — by rethinking the effectiveness of traditional workspaces, the sustainability of furniture use, and the wellbeing of people as they return to their out-of-home work lives. NORNORM has now officially launched in The Netherlands and is already servicing offices across wider Europe.
Contact Katrina Brindle – Communications Lead katrina.brindle@nornorm.com

About MRP

MRP is a Dutch real estate and development corporate firm with 1.5 million square meters of real estate throughout the Netherlands. With extensive experience in property investment, MRP is a leader in the Dutch market. MRP Flex Offices is a flexible and affordable office concept of MRP, real estate developer and investor in the Netherlands.
www.mrpdevelopment.nl

Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models
Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.
Key Insights
Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.
Takeaway
Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.
Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims
Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.
Key Insights
Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.
Takeaway
To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.
Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts
Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.
Key Insights
Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.
Takeaway
When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.
“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”

Some subtitle

In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.

NORNORM launches in the Netherlands with MRP collaboration

Disrupting the old, and designing the ‘new normal’

As people prepare to return to work, NORNORM and leading real estate developer MRP have teamed up to create a flexible working solution that’s primed for adaptability.

Founded in 2020, NORNORM is a subscription-based furnishing service founded on a circular business model with the simple premise: Don’t buy office furniture. Subscribe to it. NORNORM subscribers join a service that collaborates and adapts to their needs on a continual basis, ensuring they stay at their most flexible and functional. With a focus on circularity and utilising cutting edge technology to map how office space is actually used, NORNORM’s service is the perfect fit for MRP’s new flexible workspace — MRP Flex Offices.

“We hope that NORNORM can serve as a test case for a better way of doing business — one that emphasises collaborations based on shared ethics, one that minimises waste through circular design and business practice, and one that is made to adapt to people’s needs as a rule, not as an exception.”

—Jonas Kjellberg, Co-Founder NORNORM and Chairman of the Board

mrp.jpg

Three floors in WFC Amsterdam (World Fashion Centre), owned and developed by MRP,  in Amsterdam’s New West have been furnished by NORNORM.

With more than 100 years of experience, MRP are pioneers in their field of real estate development. They invest in projects that have an impact on social progress, but also think carefully about sustainability and innovation. They are the first in the Dutch market to partner with NORNORM. Bart Meijer, CEO MRP explains: "Technology, flexibility and innovation are important to our organization. We are pleased and proud that we have started the first project with NORNORM and teamed up with this innovative partner to build on the future of flexible and adaptable workplaces. Many large institutional office users are uncertain about the capacity needed post pandemic. The NORNORM solution gives the greatest flexibility with the smallest environmental impact.”

Technology is a consistent theme within this collaboration. MRP Flex Offices houses TNW Spaces — a recently launched tech hub that houses a fast-growing and vibrant tech community.

"TNW builds workspaces for fast-growing tech companies and talent. We offer the support and flexible workspace solutions that are right for them, so that they can focus on what matters, delivering their very best work. NORNORM is a seamless match with this mission, working with them is a no-brainer to us and a relieve to our fast growing customers.”

— Sophie op den Kamp, Managing Director TNW Spaces.

MRP Workspace

The future of workspaces The world has changed, and the ways in which we work have changed along with it. As we continue to adapt to this “new normal” we’re left wondering: How do we build the best future of work that’s good for business, responsive to individual well-being, and circular for the good of both people and the planet?

On May 11th, Jonas Kjellberg, Co-Founder and Chairman of the Board of NORNORM; Bart Meijer, Founder and CEO of MRP; Marlot Kiveron, Sustainability Lead of Otrium; and Lauren Razavi, Expert in the future of work and borderless living; discussed live on the future of workspaces in a post-pandemic era, moderated by Sophie op den Kamp, Managing Director of TNW Spaces. Watch the event here.

About

NORNORM is a subscription-based workspace provider on a mission to define the future of how we work — by rethinking the effectiveness of traditional workspaces, the sustainability of furniture use, and the wellbeing of people as they return to their out-of-home work lives. NORNORM has now officially launched in The Netherlands and is already servicing offices across wider Europe.
Contact Katrina Brindle – Communications Lead katrina.brindle@nornorm.com

About MRP

MRP is a Dutch real estate and development corporate firm with 1.5 million square meters of real estate throughout the Netherlands. With extensive experience in property investment, MRP is a leader in the Dutch market. MRP Flex Offices is a flexible and affordable office concept of MRP, real estate developer and investor in the Netherlands.
www.mrpdevelopment.nl

NORNORM launches in the Netherlands with MRP collaboration

Disrupting the old, and designing the ‘new normal’

As people prepare to return to work, NORNORM and leading real estate developer MRP have teamed up to create a flexible working solution that’s primed for adaptability.

Founded in 2020, NORNORM is a subscription-based furnishing service founded on a circular business model with the simple premise: Don’t buy office furniture. Subscribe to it. NORNORM subscribers join a service that collaborates and adapts to their needs on a continual basis, ensuring they stay at their most flexible and functional. With a focus on circularity and utilising cutting edge technology to map how office space is actually used, NORNORM’s service is the perfect fit for MRP’s new flexible workspace — MRP Flex Offices.

“We hope that NORNORM can serve as a test case for a better way of doing business — one that emphasises collaborations based on shared ethics, one that minimises waste through circular design and business practice, and one that is made to adapt to people’s needs as a rule, not as an exception.”

—Jonas Kjellberg, Co-Founder NORNORM and Chairman of the Board

mrp.jpg

Three floors in WFC Amsterdam (World Fashion Centre), owned and developed by MRP,  in Amsterdam’s New West have been furnished by NORNORM.

With more than 100 years of experience, MRP are pioneers in their field of real estate development. They invest in projects that have an impact on social progress, but also think carefully about sustainability and innovation. They are the first in the Dutch market to partner with NORNORM. Bart Meijer, CEO MRP explains: "Technology, flexibility and innovation are important to our organization. We are pleased and proud that we have started the first project with NORNORM and teamed up with this innovative partner to build on the future of flexible and adaptable workplaces. Many large institutional office users are uncertain about the capacity needed post pandemic. The NORNORM solution gives the greatest flexibility with the smallest environmental impact.”

Technology is a consistent theme within this collaboration. MRP Flex Offices houses TNW Spaces — a recently launched tech hub that houses a fast-growing and vibrant tech community.

"TNW builds workspaces for fast-growing tech companies and talent. We offer the support and flexible workspace solutions that are right for them, so that they can focus on what matters, delivering their very best work. NORNORM is a seamless match with this mission, working with them is a no-brainer to us and a relieve to our fast growing customers.”

— Sophie op den Kamp, Managing Director TNW Spaces.

MRP Workspace

The future of workspaces The world has changed, and the ways in which we work have changed along with it. As we continue to adapt to this “new normal” we’re left wondering: How do we build the best future of work that’s good for business, responsive to individual well-being, and circular for the good of both people and the planet?

On May 11th, Jonas Kjellberg, Co-Founder and Chairman of the Board of NORNORM; Bart Meijer, Founder and CEO of MRP; Marlot Kiveron, Sustainability Lead of Otrium; and Lauren Razavi, Expert in the future of work and borderless living; discussed live on the future of workspaces in a post-pandemic era, moderated by Sophie op den Kamp, Managing Director of TNW Spaces. Watch the event here.

About

NORNORM is a subscription-based workspace provider on a mission to define the future of how we work — by rethinking the effectiveness of traditional workspaces, the sustainability of furniture use, and the wellbeing of people as they return to their out-of-home work lives. NORNORM has now officially launched in The Netherlands and is already servicing offices across wider Europe.
Contact Katrina Brindle – Communications Lead katrina.brindle@nornorm.com

About MRP

MRP is a Dutch real estate and development corporate firm with 1.5 million square meters of real estate throughout the Netherlands. With extensive experience in property investment, MRP is a leader in the Dutch market. MRP Flex Offices is a flexible and affordable office concept of MRP, real estate developer and investor in the Netherlands.
www.mrpdevelopment.nl

NORNORM launches in the Netherlands with MRP collaboration

Disrupting the old, and designing the ‘new normal’

As people prepare to return to work, NORNORM and leading real estate developer MRP have teamed up to create a flexible working solution that’s primed for adaptability.

Founded in 2020, NORNORM is a subscription-based furnishing service founded on a circular business model with the simple premise: Don’t buy office furniture. Subscribe to it. NORNORM subscribers join a service that collaborates and adapts to their needs on a continual basis, ensuring they stay at their most flexible and functional. With a focus on circularity and utilising cutting edge technology to map how office space is actually used, NORNORM’s service is the perfect fit for MRP’s new flexible workspace — MRP Flex Offices.

“We hope that NORNORM can serve as a test case for a better way of doing business — one that emphasises collaborations based on shared ethics, one that minimises waste through circular design and business practice, and one that is made to adapt to people’s needs as a rule, not as an exception.”

—Jonas Kjellberg, Co-Founder NORNORM and Chairman of the Board

mrp.jpg

Three floors in WFC Amsterdam (World Fashion Centre), owned and developed by MRP,  in Amsterdam’s New West have been furnished by NORNORM.

With more than 100 years of experience, MRP are pioneers in their field of real estate development. They invest in projects that have an impact on social progress, but also think carefully about sustainability and innovation. They are the first in the Dutch market to partner with NORNORM. Bart Meijer, CEO MRP explains: "Technology, flexibility and innovation are important to our organization. We are pleased and proud that we have started the first project with NORNORM and teamed up with this innovative partner to build on the future of flexible and adaptable workplaces. Many large institutional office users are uncertain about the capacity needed post pandemic. The NORNORM solution gives the greatest flexibility with the smallest environmental impact.”

Technology is a consistent theme within this collaboration. MRP Flex Offices houses TNW Spaces — a recently launched tech hub that houses a fast-growing and vibrant tech community.

"TNW builds workspaces for fast-growing tech companies and talent. We offer the support and flexible workspace solutions that are right for them, so that they can focus on what matters, delivering their very best work. NORNORM is a seamless match with this mission, working with them is a no-brainer to us and a relieve to our fast growing customers.”

— Sophie op den Kamp, Managing Director TNW Spaces.

MRP Workspace

The future of workspaces The world has changed, and the ways in which we work have changed along with it. As we continue to adapt to this “new normal” we’re left wondering: How do we build the best future of work that’s good for business, responsive to individual well-being, and circular for the good of both people and the planet?

On May 11th, Jonas Kjellberg, Co-Founder and Chairman of the Board of NORNORM; Bart Meijer, Founder and CEO of MRP; Marlot Kiveron, Sustainability Lead of Otrium; and Lauren Razavi, Expert in the future of work and borderless living; discussed live on the future of workspaces in a post-pandemic era, moderated by Sophie op den Kamp, Managing Director of TNW Spaces. Watch the event here.

About

NORNORM is a subscription-based workspace provider on a mission to define the future of how we work — by rethinking the effectiveness of traditional workspaces, the sustainability of furniture use, and the wellbeing of people as they return to their out-of-home work lives. NORNORM has now officially launched in The Netherlands and is already servicing offices across wider Europe.
Contact Katrina Brindle – Communications Lead katrina.brindle@nornorm.com

About MRP

MRP is a Dutch real estate and development corporate firm with 1.5 million square meters of real estate throughout the Netherlands. With extensive experience in property investment, MRP is a leader in the Dutch market. MRP Flex Offices is a flexible and affordable office concept of MRP, real estate developer and investor in the Netherlands.
www.mrpdevelopment.nl