NORNORM x orangery – Flexibility meets design

Client showcase

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The orangery is currently in an expansion phase - with the ambition to expand to many new locations in Germany, Austria and Switzerland. NORNORM will be the partner for this journey. Orangery offers workplaces in a flexible and uncomplicated way and NORNORM will equip all new coworking locations with stylish office furniture, comfortable lounge furniture, and phone booths.

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NORNORM x orangery – Flexibility meets design

The orangery is currently in an expansion phase - with the ambition to expand to many new locations in Germany, Austria and Switzerland. NORNORM will be the partner for this journey. Orangery offers workplaces in a flexible and uncomplicated way and NORNORM will equip all new coworking locations with stylish office furniture, comfortable lounge furniture, and phone booths.

“The orangery attaches great importance to stylish furnishings and flexibility. NORNORM is the optimal partner since they offer a fully flexible, sustainable, and circular solution with nordic design furniture.” says Dominik Groenen at The orangery.


NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it provides flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people, and the planet. NORNORM is not just a concept, a company, or a service — it is a new and circular way of doing business. For the orangery, one of the most important points for the future is that we guarantee the longevity of all objects within our spaces. NORNORM already serves orangery locations in Rostock, Schwerin, and Lemgo.


"NORNORM is thrilled about the partnership with the orangery and the joint growth journey ahead. After expanding to the main business cities in Germany, we are now much looking forward to joining the orangery in building the future of co-working in 2nd-tier cities throughout the country” says Nikolas Hartlieb at NORNORM.


The orangery wants to revolutionize traditional office rental and is building coworking spaces in secondary cities. The goal is to make working in cities with up to 300,000 inhabitants more attractive to counteract the migration rate of young graduates, startups, freelancers, but also resident companies to big cities. The orangery offers the possibility to rent a workplace in a flexible and uncomplicated way. From working in a private office, desks in open spaces, and meeting rooms, to conferences with business partners, there is something for everyone. Additionally, the lounge area can be used productively or for networking with other coworkers from different industries in a cosy atmosphere. With their Spaces, the founders and CEOs of orangery – Dominik and Sebastian Groenen – have been pursuing the goal since 2018 of establishing coworking away from the metropolises and making their coworkers' everyday working life as pleasant as possible with exclusive features. With this consistently conceived approach in second-tier cities, the orangery is Number 1 in the market and the only nationwide provider in all of Germany.

Press contact NORNORM: Pernilla Angelin
Press contact orangery: Svenja Schutta

Exclusive Insights from NORNORM's Circular Breakfast at Tech Arena 2024

At this year's Tech Arena, one of Scandinavia's largest tech events, NORNORM hosted the Circular Breakfast, bringing together industry leaders, innovators, and forward-thinkers to explore the role of technology in shaping the future of circular companies. We caught up with a few of our expert panellists afterwards to gain exclusive insights on the topics discussed.

Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models
Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.
Key Insights
Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.
Takeaway
Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.
Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims
Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.
Key Insights
Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.
Takeaway
To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.
Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts
Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.
Key Insights
Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.
Takeaway
When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.
“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”

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In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.

NORNORM x orangery – Flexibility meets design

The orangery is currently in an expansion phase - with the ambition to expand to many new locations in Germany, Austria and Switzerland. NORNORM will be the partner for this journey. Orangery offers workplaces in a flexible and uncomplicated way and NORNORM will equip all new coworking locations with stylish office furniture, comfortable lounge furniture, and phone booths.

“The orangery attaches great importance to stylish furnishings and flexibility. NORNORM is the optimal partner since they offer a fully flexible, sustainable, and circular solution with nordic design furniture.” says Dominik Groenen at The orangery.


NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it provides flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people, and the planet. NORNORM is not just a concept, a company, or a service — it is a new and circular way of doing business. For the orangery, one of the most important points for the future is that we guarantee the longevity of all objects within our spaces. NORNORM already serves orangery locations in Rostock, Schwerin, and Lemgo.


"NORNORM is thrilled about the partnership with the orangery and the joint growth journey ahead. After expanding to the main business cities in Germany, we are now much looking forward to joining the orangery in building the future of co-working in 2nd-tier cities throughout the country” says Nikolas Hartlieb at NORNORM.


The orangery wants to revolutionize traditional office rental and is building coworking spaces in secondary cities. The goal is to make working in cities with up to 300,000 inhabitants more attractive to counteract the migration rate of young graduates, startups, freelancers, but also resident companies to big cities. The orangery offers the possibility to rent a workplace in a flexible and uncomplicated way. From working in a private office, desks in open spaces, and meeting rooms, to conferences with business partners, there is something for everyone. Additionally, the lounge area can be used productively or for networking with other coworkers from different industries in a cosy atmosphere. With their Spaces, the founders and CEOs of orangery – Dominik and Sebastian Groenen – have been pursuing the goal since 2018 of establishing coworking away from the metropolises and making their coworkers' everyday working life as pleasant as possible with exclusive features. With this consistently conceived approach in second-tier cities, the orangery is Number 1 in the market and the only nationwide provider in all of Germany.

Press contact NORNORM: Pernilla Angelin
Press contact orangery: Svenja Schutta

NORNORM x orangery – Flexibility meets design

The orangery is currently in an expansion phase - with the ambition to expand to many new locations in Germany, Austria and Switzerland. NORNORM will be the partner for this journey. Orangery offers workplaces in a flexible and uncomplicated way and NORNORM will equip all new coworking locations with stylish office furniture, comfortable lounge furniture, and phone booths.

“The orangery attaches great importance to stylish furnishings and flexibility. NORNORM is the optimal partner since they offer a fully flexible, sustainable, and circular solution with nordic design furniture.” says Dominik Groenen at The orangery.


NORNORM provides businesses with attractive workplace furniture solutions based on a subscription model. Requiring neither investment nor long-term commitment, it provides flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people, and the planet. NORNORM is not just a concept, a company, or a service — it is a new and circular way of doing business. For the orangery, one of the most important points for the future is that we guarantee the longevity of all objects within our spaces. NORNORM already serves orangery locations in Rostock, Schwerin, and Lemgo.


"NORNORM is thrilled about the partnership with the orangery and the joint growth journey ahead. After expanding to the main business cities in Germany, we are now much looking forward to joining the orangery in building the future of co-working in 2nd-tier cities throughout the country” says Nikolas Hartlieb at NORNORM.


The orangery wants to revolutionize traditional office rental and is building coworking spaces in secondary cities. The goal is to make working in cities with up to 300,000 inhabitants more attractive to counteract the migration rate of young graduates, startups, freelancers, but also resident companies to big cities. The orangery offers the possibility to rent a workplace in a flexible and uncomplicated way. From working in a private office, desks in open spaces, and meeting rooms, to conferences with business partners, there is something for everyone. Additionally, the lounge area can be used productively or for networking with other coworkers from different industries in a cosy atmosphere. With their Spaces, the founders and CEOs of orangery – Dominik and Sebastian Groenen – have been pursuing the goal since 2018 of establishing coworking away from the metropolises and making their coworkers' everyday working life as pleasant as possible with exclusive features. With this consistently conceived approach in second-tier cities, the orangery is Number 1 in the market and the only nationwide provider in all of Germany.

Press contact NORNORM: Pernilla Angelin
Press contact orangery: Svenja Schutta