NORNORM and EDGE Next announce partnership to revolutionise workspaces
Client showcase
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NORNORM, a subscription-based furnishing service offering radically affordable workspace solution through circular renting models, and EDGE Next, the SAAS platform that uses industry-leading sensor and monitoring solutions to optimise any building’s performance, have joined forces in their shared mission to transform the workplace.
NORNORM and EDGE Next announce partnership to revolutionise workspaces
NORNORM, a subscription-based furnishing service offering radically affordable workspace solution through circular renting models, and EDGE Next, the SAAS platform that uses industry-leading sensor and monitoring solutions to optimise any building’s performance, have joined forces in their shared mission to transform the workplace.
This collaboration focuses on optimising workspaces to be flexible, improve individual wellbeing, and adapt to the challenges of returning to work in a post COVID-19 world. By combining NORNORM’s unique circular model with EDGE Next’s integrated smart technology, workspace design can change — quickly and without additional cost — based on the specifically unique needs of companies and employees. In a time where business is unpredictable and health is a top priority, the ability to easily change the design of one’s workspace and the makeup of its environment such as the air quality of a meeting room, is now more important than ever.
“From the very early stages of working with NORNORM, we have been big fans of this fresh new offering for workplaces. We are happy to exchange knowledge and improve both of our products.
We look forward to a long and fruitful partnership, and continuing to have a positive impact on people and the planet — one workplace at a time.”
– Priya Shankar, Head of Product EDGE Next.
In this partnership, both parties will share their knowledge in the field of space occupancy, sustainability, and wellbeing, as well as giving insights on how smarter workplaces can increase space and energy efficiency. Combining circular furniture with intelligent workspaces will create data that can be benchmarked across thousands of workplaces – offering clients valuable information on their needs.
“With our collaboration we are taking an important first step towards our shared vision for better workspaces. Most importantly, we believe that this is just the beginning of a far grander movement towards normalising circular business practices and pragmatically smart spaces.
We are here to collaborate with partners who share this ambition and hopefully inspire a precedent to see positive change across other businesses and industries.”
- Anders Jepsen, CEO NORNORM.
With complementary expertise and a common goal, the partnership will aim at uplifting NORNORM’s services through EDGE Next’s technological capabilities, which in turn will provide a perfect base for EDGE Next’s ambitions to turn any office into a smart workspace. NORNORM was officially launched in the Netherlands in May of 2021 and is expanding to serve wider parts of Europe, Asia and the US soon. Operating under the same roof at EDGE Olympic Amsterdam, NORNORM and EDGE Next’s physical proximity can only reinforce their common mission to change the workplace for the better.
For more information and press inquiries, please contact: Katrina Brindle, katrina.brindle@nornorm.com
ABOUT EDGE EDGE puts the people and planet first when developing and redeveloping buildings for global companies. Our buildings are developed with the highest levels of sustainability using the best solutions offered by modern technology. EDGE continues to learn from the people who work in our buildings, ensuring the most healthy and productive work environments in today’s market.
For more information, please contact: Marlene de Jong, press@edge.tech
Exclusive Insights from NORNORM's Circular Breakfast at Tech Arena 2024
At this year's Tech Arena, one of Scandinavia's largest tech events, NORNORM hosted the Circular Breakfast, bringing together industry leaders, innovators, and forward-thinkers to explore the role of technology in shaping the future of circular companies. We caught up with a few of our expert panellists afterwards to gain exclusive insights on the topics discussed.
Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models
Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.
Key Insights
Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.
Takeaway
Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.
Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims
Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.
Key Insights
Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.
Takeaway
To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.
Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts
Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.
Key Insights
Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.
Takeaway
When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.
“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”
Some subtitle
In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.
NORNORM and EDGE Next announce partnership to revolutionise workspaces
NORNORM, a subscription-based furnishing service offering radically affordable workspace solution through circular renting models, and EDGE Next, the SAAS platform that uses industry-leading sensor and monitoring solutions to optimise any building’s performance, have joined forces in their shared mission to transform the workplace.
This collaboration focuses on optimising workspaces to be flexible, improve individual wellbeing, and adapt to the challenges of returning to work in a post COVID-19 world. By combining NORNORM’s unique circular model with EDGE Next’s integrated smart technology, workspace design can change — quickly and without additional cost — based on the specifically unique needs of companies and employees. In a time where business is unpredictable and health is a top priority, the ability to easily change the design of one’s workspace and the makeup of its environment such as the air quality of a meeting room, is now more important than ever.
“From the very early stages of working with NORNORM, we have been big fans of this fresh new offering for workplaces. We are happy to exchange knowledge and improve both of our products.
We look forward to a long and fruitful partnership, and continuing to have a positive impact on people and the planet — one workplace at a time.”
– Priya Shankar, Head of Product EDGE Next.
In this partnership, both parties will share their knowledge in the field of space occupancy, sustainability, and wellbeing, as well as giving insights on how smarter workplaces can increase space and energy efficiency. Combining circular furniture with intelligent workspaces will create data that can be benchmarked across thousands of workplaces – offering clients valuable information on their needs.
“With our collaboration we are taking an important first step towards our shared vision for better workspaces. Most importantly, we believe that this is just the beginning of a far grander movement towards normalising circular business practices and pragmatically smart spaces.
We are here to collaborate with partners who share this ambition and hopefully inspire a precedent to see positive change across other businesses and industries.”
- Anders Jepsen, CEO NORNORM.
With complementary expertise and a common goal, the partnership will aim at uplifting NORNORM’s services through EDGE Next’s technological capabilities, which in turn will provide a perfect base for EDGE Next’s ambitions to turn any office into a smart workspace. NORNORM was officially launched in the Netherlands in May of 2021 and is expanding to serve wider parts of Europe, Asia and the US soon. Operating under the same roof at EDGE Olympic Amsterdam, NORNORM and EDGE Next’s physical proximity can only reinforce their common mission to change the workplace for the better.
For more information and press inquiries, please contact: Katrina Brindle, katrina.brindle@nornorm.com
ABOUT EDGE EDGE puts the people and planet first when developing and redeveloping buildings for global companies. Our buildings are developed with the highest levels of sustainability using the best solutions offered by modern technology. EDGE continues to learn from the people who work in our buildings, ensuring the most healthy and productive work environments in today’s market.
For more information, please contact: Marlene de Jong, press@edge.tech
NORNORM and EDGE Next announce partnership to revolutionise workspaces
NORNORM, a subscription-based furnishing service offering radically affordable workspace solution through circular renting models, and EDGE Next, the SAAS platform that uses industry-leading sensor and monitoring solutions to optimise any building’s performance, have joined forces in their shared mission to transform the workplace.
This collaboration focuses on optimising workspaces to be flexible, improve individual wellbeing, and adapt to the challenges of returning to work in a post COVID-19 world. By combining NORNORM’s unique circular model with EDGE Next’s integrated smart technology, workspace design can change — quickly and without additional cost — based on the specifically unique needs of companies and employees. In a time where business is unpredictable and health is a top priority, the ability to easily change the design of one’s workspace and the makeup of its environment such as the air quality of a meeting room, is now more important than ever.
“From the very early stages of working with NORNORM, we have been big fans of this fresh new offering for workplaces. We are happy to exchange knowledge and improve both of our products.
We look forward to a long and fruitful partnership, and continuing to have a positive impact on people and the planet — one workplace at a time.”
– Priya Shankar, Head of Product EDGE Next.
In this partnership, both parties will share their knowledge in the field of space occupancy, sustainability, and wellbeing, as well as giving insights on how smarter workplaces can increase space and energy efficiency. Combining circular furniture with intelligent workspaces will create data that can be benchmarked across thousands of workplaces – offering clients valuable information on their needs.
“With our collaboration we are taking an important first step towards our shared vision for better workspaces. Most importantly, we believe that this is just the beginning of a far grander movement towards normalising circular business practices and pragmatically smart spaces.
We are here to collaborate with partners who share this ambition and hopefully inspire a precedent to see positive change across other businesses and industries.”
- Anders Jepsen, CEO NORNORM.
With complementary expertise and a common goal, the partnership will aim at uplifting NORNORM’s services through EDGE Next’s technological capabilities, which in turn will provide a perfect base for EDGE Next’s ambitions to turn any office into a smart workspace. NORNORM was officially launched in the Netherlands in May of 2021 and is expanding to serve wider parts of Europe, Asia and the US soon. Operating under the same roof at EDGE Olympic Amsterdam, NORNORM and EDGE Next’s physical proximity can only reinforce their common mission to change the workplace for the better.
For more information and press inquiries, please contact: Katrina Brindle, katrina.brindle@nornorm.com
ABOUT EDGE EDGE puts the people and planet first when developing and redeveloping buildings for global companies. Our buildings are developed with the highest levels of sustainability using the best solutions offered by modern technology. EDGE continues to learn from the people who work in our buildings, ensuring the most healthy and productive work environments in today’s market.
For more information, please contact: Marlene de Jong, press@edge.tech
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