Castellum + NORNORM creates new business solutions for a sustainable future

Client showcase

#

Castellum's goal is always to create economically, ecologically and socially sustainable solutions. In collaboration with NORNORM, Castellum will offer its customers a circular subscription service for office furniture in Nordic design. First in the pilot project to test the new concept are Castellum's premises in Danderyd and Stadshagen.

Less climate impact

Office location

Office size

Design style

Challenges & Objectives

NORNORM's Solution

Impact

Looking to furnish your own office?

Castellum + NORNORM creates new business solutions for a sustainable future

Castellum's goal is always to create economically, ecologically and socially sustainable solutions. In collaboration with NORNORM, Castellum will offer its customers a circular subscription service for office furniture in Nordic design. First in the pilot project to test the new concept are Castellum's premises in Danderyd and Stadshagen.

Post-pandemic places new demands on the future office space. Companies and employees have changed their behaviour and view of their workplace, forcing different and flexible ways of working. There are rapid changes in the market and it is becoming increasingly important to be able to offer sustainable and flexible office solutions with high service. The office needs to be secured for the future and be flexible based on the changing needs of the business, both to attract employees and to optimise the business.

The real estate market is in a process of change and Castellum wants to lead the way and take responsibility for a more sustainable society. The turnover of old office furniture is a growing environmental problem and as part of that work, Castellum has actively worked on finding circular business solutions that reduce the environmental impact during expansion.

– As a long-term player in urban and real estate development, it is important to contribute to the development of a sustainable society. The collaboration with Nornorm gives us the opportunity to, in a flexible and simple way, offer our tenants a service that is in line with our sustainability goals. We are starting the pilot project and will evaluate continuously, says Business Area Manager Eva-Lotta Svensson at Castellum.

Castellum is the Nordic region's most sustainable real estate company, and sustainability work is fully integrated into the business and characterises ownership, management, and development of the real estate portfolio as well as customer relations, employees and financing.

Castellum and NORNORM are now jointly investing in furnishing a number of premises spread over approx. 4,500 square metres in Danderyd and Stadshagen, Stockholm. The goal is to be able to attract more tenants, as well as make it possible to move in immediately after signing. Each business premise has a furniture subscription from NORNORM, where the tenant gets access to a fully flexible, circular and fully furnished premise with a fixed monthly cost, but with free access to adjust the room according to their needs. This means that the tenant can have a tailored solution at the time they move in.

– Circular economy is the key to driving development and at the same time creating a better world through zero impact on the environment. The question is why should you invest in office furniture when you can subscribe and let the furniture pass on to someone else when you no longer use it? It is something that Castellum realised and wants to develop in a pilot project together with NORNORM in their upcoming property development. We are incredibly happy to announce that partnership, says Jonas Kjellberg, founder and chairman of the board at NORNORM.

NORNORM provides businesses with attractive workplace furniture services based on subscription. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people and the planet. NORNORM is not just a concept, a company or a service — it is a new and circular way of doing business.

For further information about the collaboration contact:

Carl Nilsson Langkilde, Regional Lead - Nordics +46 721 72 22 43 carl.nilssonlangkilde@nornorm.com

For additional press material, please contact: Pernilla Angelin pernilla.angelin@nornorm.com

Exclusive Insights from NORNORM's Circular Breakfast at Tech Arena 2024

At this year's Tech Arena, one of Scandinavia's largest tech events, NORNORM hosted the Circular Breakfast, bringing together industry leaders, innovators, and forward-thinkers to explore the role of technology in shaping the future of circular companies. We caught up with a few of our expert panellists afterwards to gain exclusive insights on the topics discussed.

Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models
Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.
Key Insights
Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.
Takeaway
Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.
Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims
Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.
Key Insights
Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.
Takeaway
To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.
Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts
Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.
Key Insights
Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.
Takeaway
When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.
“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”

Some subtitle

In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.

Castellum + NORNORM creates new business solutions for a sustainable future

Castellum's goal is always to create economically, ecologically and socially sustainable solutions. In collaboration with NORNORM, Castellum will offer its customers a circular subscription service for office furniture in Nordic design. First in the pilot project to test the new concept are Castellum's premises in Danderyd and Stadshagen.

Post-pandemic places new demands on the future office space. Companies and employees have changed their behaviour and view of their workplace, forcing different and flexible ways of working. There are rapid changes in the market and it is becoming increasingly important to be able to offer sustainable and flexible office solutions with high service. The office needs to be secured for the future and be flexible based on the changing needs of the business, both to attract employees and to optimise the business.

The real estate market is in a process of change and Castellum wants to lead the way and take responsibility for a more sustainable society. The turnover of old office furniture is a growing environmental problem and as part of that work, Castellum has actively worked on finding circular business solutions that reduce the environmental impact during expansion.

– As a long-term player in urban and real estate development, it is important to contribute to the development of a sustainable society. The collaboration with Nornorm gives us the opportunity to, in a flexible and simple way, offer our tenants a service that is in line with our sustainability goals. We are starting the pilot project and will evaluate continuously, says Business Area Manager Eva-Lotta Svensson at Castellum.

Castellum is the Nordic region's most sustainable real estate company, and sustainability work is fully integrated into the business and characterises ownership, management, and development of the real estate portfolio as well as customer relations, employees and financing.

Castellum and NORNORM are now jointly investing in furnishing a number of premises spread over approx. 4,500 square metres in Danderyd and Stadshagen, Stockholm. The goal is to be able to attract more tenants, as well as make it possible to move in immediately after signing. Each business premise has a furniture subscription from NORNORM, where the tenant gets access to a fully flexible, circular and fully furnished premise with a fixed monthly cost, but with free access to adjust the room according to their needs. This means that the tenant can have a tailored solution at the time they move in.

– Circular economy is the key to driving development and at the same time creating a better world through zero impact on the environment. The question is why should you invest in office furniture when you can subscribe and let the furniture pass on to someone else when you no longer use it? It is something that Castellum realised and wants to develop in a pilot project together with NORNORM in their upcoming property development. We are incredibly happy to announce that partnership, says Jonas Kjellberg, founder and chairman of the board at NORNORM.

NORNORM provides businesses with attractive workplace furniture services based on subscription. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people and the planet. NORNORM is not just a concept, a company or a service — it is a new and circular way of doing business.

For further information about the collaboration contact:

Carl Nilsson Langkilde, Regional Lead - Nordics +46 721 72 22 43 carl.nilssonlangkilde@nornorm.com

For additional press material, please contact: Pernilla Angelin pernilla.angelin@nornorm.com

Castellum + NORNORM creates new business solutions for a sustainable future

Castellum's goal is always to create economically, ecologically and socially sustainable solutions. In collaboration with NORNORM, Castellum will offer its customers a circular subscription service for office furniture in Nordic design. First in the pilot project to test the new concept are Castellum's premises in Danderyd and Stadshagen.

Post-pandemic places new demands on the future office space. Companies and employees have changed their behaviour and view of their workplace, forcing different and flexible ways of working. There are rapid changes in the market and it is becoming increasingly important to be able to offer sustainable and flexible office solutions with high service. The office needs to be secured for the future and be flexible based on the changing needs of the business, both to attract employees and to optimise the business.

The real estate market is in a process of change and Castellum wants to lead the way and take responsibility for a more sustainable society. The turnover of old office furniture is a growing environmental problem and as part of that work, Castellum has actively worked on finding circular business solutions that reduce the environmental impact during expansion.

– As a long-term player in urban and real estate development, it is important to contribute to the development of a sustainable society. The collaboration with Nornorm gives us the opportunity to, in a flexible and simple way, offer our tenants a service that is in line with our sustainability goals. We are starting the pilot project and will evaluate continuously, says Business Area Manager Eva-Lotta Svensson at Castellum.

Castellum is the Nordic region's most sustainable real estate company, and sustainability work is fully integrated into the business and characterises ownership, management, and development of the real estate portfolio as well as customer relations, employees and financing.

Castellum and NORNORM are now jointly investing in furnishing a number of premises spread over approx. 4,500 square metres in Danderyd and Stadshagen, Stockholm. The goal is to be able to attract more tenants, as well as make it possible to move in immediately after signing. Each business premise has a furniture subscription from NORNORM, where the tenant gets access to a fully flexible, circular and fully furnished premise with a fixed monthly cost, but with free access to adjust the room according to their needs. This means that the tenant can have a tailored solution at the time they move in.

– Circular economy is the key to driving development and at the same time creating a better world through zero impact on the environment. The question is why should you invest in office furniture when you can subscribe and let the furniture pass on to someone else when you no longer use it? It is something that Castellum realised and wants to develop in a pilot project together with NORNORM in their upcoming property development. We are incredibly happy to announce that partnership, says Jonas Kjellberg, founder and chairman of the board at NORNORM.

NORNORM provides businesses with attractive workplace furniture services based on subscription. Requiring neither investment nor long-term commitment, it offers flexibility to scale up or down as the company grows or downsizes. The concept is built on circularity, where every piece of furniture is kept in a loop from one workspace to the next, and every product is carefully maintained and refurbished to extend its lifespan. Good for business, people and the planet. NORNORM is not just a concept, a company or a service — it is a new and circular way of doing business.

For further information about the collaboration contact:

Carl Nilsson Langkilde, Regional Lead - Nordics +46 721 72 22 43 carl.nilssonlangkilde@nornorm.com

For additional press material, please contact: Pernilla Angelin pernilla.angelin@nornorm.com