A collaboration etched in the foundations of a synergy of nature and sustainability

Client showcase

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Design

Netherlands

Holland & Barrett, a renowned leader in the health and wellness retail sector, embarked on an ambitious project to transform their Amsterdam office. This British-rooted multinational chain, with a presence spanning 16 countries, set out to create a workspace that truly reflects their deep commitment to health, wellness, and environmental responsibility.

Less climate impact

74.3%

Office location

Netherlands

Office size

1,400 m²

Design style

Nordic Light

“I was completely in love with NORNORM's model. It provided the design and budget flexibility we needed.”

Ann Decock, Architect & Workplace Designer

Challenges & Objectives

Holland & Barrett’s goal was to create a workspace that encouraged cross-functional collaboration. However, the team faced a significant challenge: their budget constraints were tight, and 90% of their chairs were broken. Purchasing new furniture would consume most of their budget, so they needed a more flexible and sustainable solution.

NORNORM's Solution

NORNORM’s circular furniture subscription service provided a cost-effective alternative, allowing Holland & Barrett to shift from capital expenditure (CapEx) to operational expenditure (OpEx). This gave them the freedom to allocate budget towards custom design elements, such as nature-inspired themes, green walls, and wellness-focused prints. By taking care of the foundational furniture needs, NORNORM enabled the design team to focus on personalising the space, while maintaining the company’s natural and sustainable ethos.

Impact

The result was a vibrant, collaborative, and sustainable office space. NORNORM’s Nordic Light style complemented the natural, wellness-oriented design, allowing Holland & Barrett to showcase their brand identity through elements that echoed ‘the power of nature.’ The use of a furniture subscription model made it possible to stay within budget while creating a space that fosters creativity, focus, and innovation.

Christa Zaitout-Beumer, Project Manager

We made a great impact with what we had. It wasn’t possible without NORNORM.

Most of the time customers don't realise what costs are involved in a construction, relocation, and redesign of everything.

Looking to furnish your own office?

Holland & Barrett

Holland & Barrett, a renowned leader in the health and wellness retail sector, embarked on an ambitious project to transform their Amsterdam office. This British-rooted multinational chain, with a presence spanning 16 countries, set out to create a workspace that truly reflects their deep commitment to health, wellness, and environmental responsibility.

Exclusive Insights from NORNORM's Circular Breakfast at Tech Arena 2024

At this year's Tech Arena, one of Scandinavia's largest tech events, NORNORM hosted the Circular Breakfast, bringing together industry leaders, innovators, and forward-thinkers to explore the role of technology in shaping the future of circular companies. We caught up with a few of our expert panellists afterwards to gain exclusive insights on the topics discussed.

Nanna Gelebo (BCG) on Bridging Linear and Circular Business Models
Nanna Gelebo has been a Partner at the Boston Consulting Group (BCG) in Stockholm for 12 years, with a strong track record of driving transformative change in the retail sector on everything from strategy to implementation.
Key Insights
Nanna discusses the concept of 'cross-fertilisation' between linear and circular business models. She highlights the importance of transforming transactional customer relationships into relational ones through circular efforts, emphasising that rental and second-hand products can serve as gateways for consumers into more sustainable consumption patterns. This approach not only benefits the environment but also opens new avenues for business growth.
Takeaway
Linear business models do not have to stay linear. You can start to become more circular by gradually integrating a circular business model into your current linear one, through e.g. rental and second-hand products, building a circular set-up that suits your business specifically.
Marcus Linder (RISE) on Evaluating and Ensuring Circular Claims
Marcus Linder is the Director of Business Design at the Research Institute of Sweden (RISE). He holds a PhD in Technology Management and Economics from Chalmers University of Technology, specified in environmental research, with his research having been applied industrially in procurements by industry giants such as Volvo.
Key Insights
Marcus brings attention to the critical aspect of a product's end-of-life plan. He emphasises that being 'potentially circular' is insufficient without a concrete and, preferably legally binding, plan for product lifecycle management. This perspective is crucial for customers evaluating circular claims, pushing companies to not just promise sustainability but to embed it into their actual business practices.
Takeaway
To remain credible towards industry peers and customers, the best practice is to have a clear, communicable, and incentivised plan for your circular business model that customers can trust and rely on. It is important that customers should be able to evaluate and ensure your claim of circularity and end-of-life product plans.
Vojtech Vosecky on Being Authentic when Marketing your Circular Efforts
Vojtech Vosecky is one of the leading circular economy advocates, with experiences ranging from being the co-founder of the successful think-tank Institute of Circular Economy, working for the European Parliament, and the world-leading organisation Circle Economy. In 2022, he was also selected as one of the Top Green Voices to follow in Europe by LinkedIn.
Key Insights
Vojtech stresses the importance of being hyper-authentic in the communication of your circular business principles. For him, it’s about being bold in stating what you stand for, challenging misconceptions, and creating moments of realisation for your audience (think true “aha-moments”). His approach - educate, inspire, and agitate - is a formula that companies can use to effectively market their circular efforts. Vojtech highlights that no matter the format of your marketing, and to avoid the trap of greenwashing, be authentic and stand your ground, whilst always backing up with research. That always wins.
Takeaway
When marketing your circular or sustainable business efforts, especially on LinkedIn, use the three principles of educating, inspiring, and agitating - ideally in one go. Be authentic, use visuals, and create truly educating moments. Use facts whenever you can. However, be careful not to over-do them - and always, always, double check them.
“In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.”

Some subtitle

In the end, what is it about? It's about creating a relationship between the user and this object. I think we all have a strong link to things that are meaningful, that have been charged by accompanying our life.

Holland & Barrett

Holland & Barrett, a renowned leader in the health and wellness retail sector, embarked on an ambitious project to transform their Amsterdam office. This British-rooted multinational chain, with a presence spanning 16 countries, set out to create a workspace that truly reflects their deep commitment to health, wellness, and environmental responsibility.

Holland & Barrett

Holland & Barrett, a renowned leader in the health and wellness retail sector, embarked on an ambitious project to transform their Amsterdam office. This British-rooted multinational chain, with a presence spanning 16 countries, set out to create a workspace that truly reflects their deep commitment to health, wellness, and environmental responsibility.