Making circularity the new norm
“We need to learn how to work with nature rather than against it.”
“We need to learn how to work with nature rather than against it.”
Our Call for Action
We must act now. The next decade will define our future. Adopting circular principles allows us to close the loop, restore balance, and realign our consumption with the capacities of our one precious Earth. This is our planet. This is our home. This is our duty. Are you ready to stand up and make a difference? Then join us, and together, we will make circularity the new norm.
Join us. Together, we’ve already...
Save up to 70% CO2 by subscribing to circular furniture. The impact goes further than supporting your ESG goals. It’s the collective movement that our planet needs.
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The Problem
Our planet is at its tipping point. But together, we can change its course. Earth’s finite resources are rapidly depleting, outpaced by a linear take-make-waste model that has disrupted the natural, circular systems essential for life.
This unsustainable practice has catapulted us into a climate crisis that is no longer looming—it's already here. Collapsing ecosystems, melting glaciers, rising sea levels, escalating heat waves and wildfires are our reality, signalling the urgent need for change.
But there is hope of healing, so long as we act now.
The Solution
We believe the path forward is clear: circularity. It's a principle that mirrors nature's own, promising that nothing is wasted and every resource serves a purpose in an ongoing loop of use and reuse. At NORNORM, this philosophy is at the core of what we do. We breathe new life into old furniture, refurbishing and recirculating to close that loop of resources. Our mission? To make circularity the new norm, proving that it’s not only feasible but essential for our future, inspiring a worldwide shift toward sustainable practices that heal our planet.
We’re here to disrupt the disrupted.
We’re circling back to the fundamental principles of nature.
We are creating a real solution.
We prolong the lifespan of furniture by refurbishing and circulating them between businesses.
Creating a closed loop
NORNORM's circular business approach offers access to quality furniture and adaptable workspaces at an affordable price. By choosing to subscribe instead of buy, you're taking an important step towards reducing the carbon footprint of your operations. When there is no longer need for certain pieces of furniture in your office, NORNORM will not retire or scrap them. Instead they will be refurbished and re-used, prolonging their lifespan.
NORNORM's products can continue to be used and still meet our premium quality standards. Timeless designs add to the circularity of the concept since they never go out of style. Products that previously lasted 3 years can now last for 30.
The phases / lifecycle of furniture in our circular ecosystem
Furniture is designed to last and minimise environmental impact. Repurposed furniture or carbon neutral materials are used for net zero carbon inputs.
After use, furniture is cleaned and refreshed at our circular hub. When necessary, it's refurbished, ensuring it stays functional and better than new for its next home.
Once refurbished, furniture is returned to the ecosystem, ready for its next client, maximising its lifespan and reducing the need for new production.
Furniture that reaches the end of its life is upcycled into new designs or repurposed materials, giving it a second life and further reducing waste.
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Tech-enabled circular ecosystem
Furniture forecast
Powered by advanced AI, our Furniture Forecast tool predicts and adapts to the evolving needs of your workspace. This personalised service ensures your office design stays proactive and future-ready, allowing you to fully leverage the flexibility of your NORNORM subscription.
AI-Powered Logistics
NORNORM offers full delivery and installation within 4 weeks. We employ advanced AI route planning capabilities to improve predictability and optimise delivery schedules and space utilisation. Our mission is to create a zero carbon supply chain, fully driven by technology.
Climate impact tracking
Our circular model reduces CO2 emission by up to 70% and makes better use of resources through prolonged lifetime and re-circulation. With our platform, tracking your environmental impact becomes effortless, aiding in your reporting and achieving certifications.
Circular Passport
Every piece of furniture comes with a Circular Passport. Simply scan the QR code to explore its journey, access product guides and details, or report any issues, all without having to lift a finger.
Our furniture is chosen based on five circular design principles
Timeless design
We select furniture that endures. With minimalistic shapes and only essential elements, our pieces are both functional and visually appealing—ensuring they remain timeless additions to any space.
Purposeful functions
In our mission to develop the most efficient circular model, we aim to achieve more with less. Our goal is to maximise impact with fewer pieces. Each item is thoughtfully selected to serve multiple functions, either alone or in combination, making our approach both efficient and versatile.
Quality to last
We set the highest standards for every piece in our ecosystem, choosing furniture with strong construction and durable materials to withstand decades of use and multiple moves. Each item passes rigorous durability testing to ensure it meets our criteria for longevity and resilience.
Circular first, sustainable second
The most sustainable chair is the one never made. We prioritise circulating existing furniture before adding new items, carefully selecting pieces with minimal climate impact throughout their lifecycle. Extending furniture life is key to reducing environmental impact.
Ease of repair and recycling
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Our furniture range is built up of component-based designs. This strategic approach makes it easy to replace, upgrade, or recycle individual elements, aligning with our commitment to sustainability, as it prolongs the lifespan of our products and reduces waste.
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Circular resources
Here are insights, learnings and strategies from circular experts - all completely for free - to help you become more circular. This is how we are making circularity the new norm, by sharing all we know and have proven to be successful in order for inspiration for others to follow. Also resources that have inspired us and taught us e.g. Johan Rockstrom
NORNORM Circular Passport at Your Service – for Maximum Flexibility and Circularity
Always dedicated to ensure stellar customer service to our clients, NORNORM now unveils the first edition of the Mobile Circular Passport. Embedding technology to make it easier for our clients to gain information on, receive help with, and take care of their office furniture, the passport stands ready at your service. By scanning the QR code attached to your NORNORM furniture, you are now set to report problems, view product details and even explore your furniture's circular history, all in one go.
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